llms.txt
# Gauge | Agent-Led Growth
> Gauge is the Agent-Led Growth (ALG) platform for AI search visibility, agent preference, and agent experience. Get recommended and implemented by AI agents.
Agent-led growth (ALG) is customer acquisition and product adoption driven by AI agents discovering, recommending, selecting, and using products on a person’s behalf.
Gauge connects three capabilities: AI search visibility, agent preference, and agent experience (AX). Answer engine optimization (AEO) and generative engine optimization (GEO) improve discovery in AI answers. Agent preference measures which products agents select. Agent experience evaluates whether agents can successfully use those products.
Gauge offers an AI visibility and AEO product for marketing teams, and a Coding Agents product for teams building developer tools. The products have separate pricing pages. Coding-agent evaluations measure behavior in the tested tasks and environments; they are not counts of real customer signups or revenue.
Public content pages have Markdown versions linked below and in their HTML alternate links. Request Markdown explicitly with Accept: text/markdown or use the .md links. Preview pages are excluded. The HTML pages are the canonical web versions; article publication and modification dates are included when available. Gauge Technologies, Inc. is based in San Francisco, California.
## Start here
- [Agent-Led Growth platform](https://www.withgauge.com/index.md): How Gauge connects AI recommendations, agent selection, and successful implementation.
- [Coding Agents](https://www.withgauge.com/agents.md): Agent preference and agent experience evaluations for developer tools, with session traces and controlled improvements.
- [AI visibility pricing](https://www.withgauge.com/pricing.md): Current AEO plans, inclusions, and demo options.
- [Coding Agents pricing](https://www.withgauge.com/agents/pricing.md): Current agent evaluation plans, credits, and trial details.
## Learn about Agent-Led Growth (ALG)
- [What is Agent-Led Growth (ALG)?](https://www.withgauge.com/blog/agent-led-growth.md): Definition, AEO and GEO connections, agent preference, agent experience, and practical examples.
- [Agent preference optimization](https://www.withgauge.com/blog/agent-preference-optimization.md): How coding agents choose tools and how to measure their preferences.
- [Agent experience (AX)](https://www.withgauge.com/blog/agent-experience.md): How agents use products, where integrations fail, and how to evaluate improvements.
- [Agent-led growth metrics](https://www.withgauge.com/resources/agent-led-growth-metrics-2026.md): Measure selection, installation, integration success, and adoption.
- [Building an agent-led growth strategy](https://www.withgauge.com/resources/agent-led-growth-strategy-repeatable-growth-loop.md): Turn agent evaluations into a repeatable measurement and improvement process.
- [Answer engine optimization (AEO)](https://www.withgauge.com/aeo.md): What AEO is and how to improve visibility in AI answers.
- [Generative engine optimization (GEO)](https://www.withgauge.com/geo.md): How brands are represented in generative search results.
- [Large language model optimization (LLMO)](https://www.withgauge.com/llmo.md): How to understand and improve brand representation in language models.
- [AI visibility](https://www.withgauge.com/ai-visibility.md): Measuring how AI answers mention, cite, and describe a brand.
## Customer evidence
- [Customer stories](https://www.withgauge.com/case-studies.md): Detailed examples of how teams use Gauge to evaluate and improve agent journeys.
- [PostHog](https://www.withgauge.com/blog/how-posthog-uses-gauge-to-win-aeo.md): How PostHog uses Gauge to understand AI visibility and improve AEO.
- [Braintrust](https://www.withgauge.com/blog/how-braintrust-built-a-marketing-engine-for-the-ai-native-buyer.md): How Braintrust uses AI search insights in its marketing work.
- [Clerk](https://www.withgauge.com/case-studies/clerk.md): Clerk tested an SDK change in Gauge that steered agents toward its CLI—then saw 3x CLI adoption after shipping it.
- [Neo4j](https://www.withgauge.com/case-studies/neo4j.md): Neo4j uses Gauge to evaluate coding-agent journeys, test documentation changes, and prioritize onboarding across its local and Aura cloud experiences.
- [Wall of love](https://www.withgauge.com/wall-of-love.md): Customer feedback and attributed testimonials.
## Product capabilities
- [Gauge Agents CLI](https://www.withgauge.com/agents/cli.md): Install @withgauge/cli, authenticate, and run coding-agent evaluation workflows from the terminal.
- [Gauge MCP](https://www.withgauge.com/mcp.md): Connect compatible AI clients to Gauge data and workflows.
- [Know Exactly When and Where AI Talks About You](https://www.withgauge.com/features/prompt-tracking.md): Track prompts for your brand across ChatGPT, Gemini, Perplexity & Claude. Monitor hundreds of prompts daily to see mention rates, citation rates & AI trends.
- [Turn AI Gaps Into Content That Gets Featured](https://www.withgauge.com/features/content-engine.md): Generate data-driven content designed to get cited by AI platforms. Identify gaps, draft articles, and track citation impact automatically.
- [See Exactly Where Your Competitors Are Winning](https://www.withgauge.com/features/competitor-analysis.md): Track competitor visibility across ChatGPT, Gemini, Perplexity & Claude. See who's winning in AI search, identify gaps, and take action with Gauge.
- [Your Marketing Agent for SEO and AI Search.](https://www.withgauge.com/features/ask-gauge.md): Stop digging through dashboards. Ask Gauge anything about your brand's AI visibility and get instant, intelligent answers backed by your real data.
- [Optimize the impact of your ChatGPT ads](https://www.withgauge.com/features/chatgpt-ads.md): See which prompts your ChatGPT ads appear on and where competitors advertise. Track ad copy, placements, and your campaign performance with Gauge.
- [Track your brand's AI Sentiment](https://www.withgauge.com/features/sentiment-analysis.md): Track your brand's AI sentiment with Gauge to understand how ChatGPT, Gemini, Google AIO, Perplexity, Grok, and Copilot speak about you.
- [Win clients with AI visibility data](https://www.withgauge.com/features/agency-aeo.md): Pitch clients with real AI visibility data, then manage their growth for $300 a month. Gauge Agency Mode is built for agencies.
- [The Work Finds You](https://www.withgauge.com/features/action-center.md): Gauge finds your highest-value AI visibility actions, suggests them with the data behind each one, has its agent execute them, then measures the impact on citation rate and visibility.
## Technical documentation and agent setup
- [Gauge documentation](https://docs.withgauge.com/): Product setup and technical reference.
- [Documentation index](https://docs.withgauge.com/llms.txt): Agent-readable index of the documentation.
- [Gauge skills](https://github.com/gauge-sh/gauge-skills): Install the gauge-chat and gauge-agents skills with npx skills add gauge-sh/gauge-skills --skill gauge-chat --skill gauge-agents. Read the relevant skill for setup and supported workflows.
- [Gauge CLI package](https://www.npmjs.com/package/@withgauge/cli): Install with npm install -g @withgauge/cli, sign in with gauge auth login, then run gauge instructions for the current workflow.
- [CLI guide](https://docs.withgauge.com/agents/guides/cli.md): Authentication, commands, evaluations, and environment configuration.
- [Gauge MCP documentation](https://docs.withgauge.com/help/mcp): Connect to Gauge using Model Context Protocol.
- [API specification](https://docs.withgauge.com/api-reference/openapi.json): Machine-readable Gauge API reference.
- [Core AEO metrics](https://docs.withgauge.com/introduction/core-aeo-metrics): Definitions of visibility, citations, and related metrics.
- [AI engines](https://docs.withgauge.com/navigating/ai-engines): Supported engines and tracking coverage; availability depends on the product and plan.
- [Rankings and visibility](https://docs.withgauge.com/navigating/rankings-visibility): Visibility and competitive ranking methodology.
- [Prompts and citations](https://docs.withgauge.com/navigating/prompts-citations): Prompt monitoring and source citation tracking.
- [Sentiment analysis](https://docs.withgauge.com/navigating/sentiment-analysis): How Gauge analyzes the way AI answers describe a brand.
## Article indexes
- [Blog index for agents](https://www.withgauge.com/blog/llms.txt): All published blog posts, customer stories, research, and announcements, with dates and summaries.
- [Resources index for agents](https://www.withgauge.com/resources/llms.txt): Educational guides, agent-led growth metrics and strategy, and tool comparisons, with dates and summaries.
- [Blog](https://www.withgauge.com/blog.md): Browse the blog as a Markdown index.
- [Resources](https://www.withgauge.com/resources.md): Browse practical guides and comparisons as a Markdown index.
## Comparisons
- [Gauge vs Profound](https://www.withgauge.com/gauge-vs-profound.md): Compare Gauge with Profound.
- [Gauge vs Otterly AI](https://www.withgauge.com/gauge-vs-otterly-ai.md): Compare Gauge with Otterly AI.
- [Gauge vs Peec AI](https://www.withgauge.com/gauge-vs-peec-ai.md): Compare Gauge with Peec AI.
- [Gauge vs AirOps](https://www.withgauge.com/gauge-vs-airops.md): Compare Gauge with AirOps.
- [Gauge vs Semrush](https://www.withgauge.com/gauge-vs-semrush.md): Compare Gauge with Semrush.
- [Gauge vs Ahrefs](https://www.withgauge.com/gauge-vs-ahrefs.md): Compare Gauge with Ahrefs.
## Company and contact
- [Team](https://www.withgauge.com/team.md): The people behind Gauge, including article authors.
- [Brand assets](https://www.withgauge.com/brand.md): Official Gauge logos and colors.
- [Gauge app](https://app.withgauge.com/): Sign in to the AI visibility product.
- [Gauge Agents](https://agents.withgauge.com/login): Sign in to the Coding Agents product.
- [Book a demo](https://cal.com/team/gauge/demo): Talk to the Gauge team.
- [Contact Gauge](mailto:company@withgauge.com): Company contact email.
- [LinkedIn](https://www.linkedin.com/company/withgauge): Official company profile.
- [X](https://x.com/gauge_sh): Official Gauge account.
- [Privacy policy](https://www.withgauge.com/privacy-policy.md): How Gauge handles personal information.
- [Terms of service](https://www.withgauge.com/terms-of-service.md): Terms governing use of Gauge.
