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Best advertising & affiliate tracking in 2026
Ranked by how many of the 3,297 websites we scan use each one right now.
- 1Google Ads (conversion tracking / remarketing)402 sites (12%), paidVisit ↗
- 2Meta Pixel299 sites (9%), freeVisit ↗
- 3
LinkedIn Insight Tag167 sites (5%), freeVisit ↗ - 4Microsoft Advertising UET (Bing Ads)141 sites (4%), freeVisit ↗
- 5X (Twitter) Pixel132 sites (4%), freeVisit ↗
- 6Reddit Pixel107 sites (3%), freeVisit ↗
- 7Google Ad Manager (GPT)87 sites (3%), freemiumVisit ↗
- 8Google AdSense79 sites (2%), freeVisit ↗
- 9TikTok Pixel54 sites (2%), freeVisit ↗
- 10
Amazon Publisher Services (TAM/UAM)32 sites (1.0%), paidVisit ↗ - 11
Prebid.js32 sites (1.0%), open-sourceVisit ↗ - 12
Google Campaign Manager 360 / Floodlight (DoubleClick)26 sites (0.8%), paidVisit ↗ - 13
Rewardful25 sites (0.8%), paidVisit ↗ - 14
Taboola22 sites (0.7%), paidVisit ↗ - 15
Criteo14 sites (0.4%), paidVisit ↗ - 16Microsoft Xandr (AppNexus)14 sites (0.4%), paidVisit ↗
- 17Snap Pixel14 sites (0.4%), free
- 18Quora Pixel12 sites (0.4%), freeVisit ↗
- 19
The Trade Desk (Universal Pixel)10 sites (0.3%), paidVisit ↗ - 20Pinterest Tag9 sites (0.3%), freeVisit ↗
- 21
impact.com (Universal Tracking Tag)8 sites (0.2%), paidVisit ↗ - 22
StackAdapt8 sites (0.2%), paidVisit ↗ - 23Amazon Associates7 sites (0.2%), freeVisit ↗
- 24
FirstPromoter7 sites (0.2%), paidVisit ↗ - 25
Index Exchange7 sites (0.2%), paidVisit ↗ - 26
Magnite (Rubicon Project)7 sites (0.2%), paidVisit ↗ - 27PubMatic OpenWrap7 sites (0.2%), paidVisit ↗
- 28Spotify Ad Analytics (Podsights)7 sites (0.2%), freeVisit ↗
- 29
PartnerStack6 sites (0.2%), paidVisit ↗ - 30Amazon Ads Tag (Amazon Attribution / DSP pixel)5 sites (0.2%), paidVisit ↗
- 31
Carbon Ads5 sites (0.2%), paidVisit ↗ - 32
Freestar4 sites (0.1%), paidVisit ↗ - 33
SHE Media4 sites (0.1%), paidVisit ↗ - 34Outbrain3 sites (0.1%), paidVisit ↗
- 35
Teads3 sites (0.1%), paidVisit ↗ - 36Yahoo! JAPAN Ads3 sites (0.1%), paidVisit ↗
- 37
Yahoo Ads (DOT tag)2 sites (0.1%), paidVisit ↗ - 38Kakao Pixel1 site (0.0%), free
- 39
Mediavine1 site (0.0%), paidVisit ↗ - 40Nativo1 site (0.0%), paidVisit ↗
- 41
Nextdoor Pixel1 site (0.0%), freeVisit ↗ - 42
Raptive (AdThrive)1 site (0.0%), paidVisit ↗ - 43VK Ads Pixel1 site (0.0%), freeVisit ↗
