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Best analytics & tag management in 2026
Ranked by how many of the 2,544 websites we scan use each one right now.
- 1Google Tag Manager1,026 sites · 40% · freeTry it ↗
- 2Google Analytics943 sites · 37% · freemiumTry it ↗
- 3Cloudflare Web Analytics375 sites · 15% · freeTry it ↗
- 4Vercel Web Analytics277 sites · 11% · freemiumTry it ↗
- 5PostHog177 sites · 7% · freemiumTry it ↗
- 6Microsoft Clarity170 sites · 7% · freeTry it ↗
- 7Plausible Analytics104 sites · 4% · paidTry it ↗
- 8Umami87 sites · 3% · open-sourceTry it ↗
- 9Hotjar39 sites · 2% · freemiumTry it ↗
- 10
Jetpack Stats (WordPress.com Stats)30 sites · 1% · freemiumTry it ↗ - 11
Segment26 sites · 1% · freemiumTry it ↗ - 12
Comscore21 sites · 0.8% · paidTry it ↗ - 13Mixpanel20 sites · 0.8% · freemiumTry it ↗
- 14Adobe Analytics19 sites · 0.7% · paidTry it ↗
- 15
Fathom Analytics19 sites · 0.7% · paidTry it ↗ - 16Matomo19 sites · 0.7% · open-sourceTry it ↗
- 17
Amplitude16 sites · 0.6% · freemiumTry it ↗ - 18Adobe Experience Platform Tags (Launch/DTM)14 sites · 0.6% · paidTry it ↗
- 19
Chartbeat13 sites · 0.5% · paidTry it ↗ - 20Parse.ly13 sites · 0.5% · paidTry it ↗
- 21Cloudflare Zaraz11 sites · 0.4% · freemiumTry it ↗
- 22
Contentsquare11 sites · 0.4% · paidTry it ↗ - 23
Tealium iQ11 sites · 0.4% · paidTry it ↗ - 24Yandex Metrica10 sites · 0.4% · freeTry it ↗
- 25Baidu Tongji (Baidu Analytics)9 sites · 0.4% · freeTry it ↗
- 26Crazy Egg8 sites · 0.3% · paidTry it ↗
- 27
Quantcast Measure6 sites · 0.2% · freemiumTry it ↗ - 28
Mouseflow4 sites · 0.2% · freemiumTry it ↗ - 29Simple Analytics4 sites · 0.2% · paidTry it ↗
- 30
Snowplow4 sites · 0.2% · open-sourceTry it ↗ - 31
Clicky3 sites · 0.1% · freemiumTry it ↗ - 32
GoatCounter3 sites · 0.1% · open-sourceTry it ↗ - 33
Pirsch Analytics3 sites · 0.1% · paidTry it ↗ - 34
RudderStack3 sites · 0.1% · freemiumTry it ↗ - 35
StatCounter3 sites · 0.1% · freemiumTry it ↗ - 36
FullStory2 sites · 0.1% · paidTry it ↗ - 37
Smartlook2 sites · 0.1% · freemiumTry it ↗ - 38
Cabin1 sites · 0.0% · freemiumTry it ↗ - 39CNZZ / Umeng Analytics1 sites · 0.0% · freeTry it ↗
- 40
Counter.dev1 sites · 0.0% · freeTry it ↗ - 41
Ensighten1 sites · 0.0% · paidTry it ↗ - 42
Kissmetrics1 sites · 0.0% · paidTry it ↗ - 43
Pendo1 sites · 0.0% · freemiumTry it ↗ - 44
Piwik PRO1 sites · 0.0% · freemiumTry it ↗ - 45Quantum Metric1 sites · 0.0% · paidTry it ↗