llms.txt
Compare with other sites' llms.txt files →# www.nuplay.ai llms.txt
> AI agents that run your enterprise workflows and get measurably better over time. 150+ enterprises live in production across retail, insurance, and financial services.
NuPlay AI (formerly Nurix AI) builds and runs self-improving AI agents for enterprise workflows across retail, insurance, and financial services. This file lists the canonical pages of www.nuplay.ai. All content lives on www.nuplay.ai; the former nurix.ai domain is retired.
- [NuPlay AI | Self-Improving AI Agents for Enterprise](https://www.nuplay.ai): AI agents that run your enterprise workflows and get measurably better over time. 150+ enterprises live in production across retail, insurance, and financial services.
## Products & Platform Pages
- [Astra](https://www.nuplay.ai/astra): NuPlay deploys Enterprise-grade conversational AI agents that sound like your brand and scale with your business. Trusted by 30+ enterprises across retail, insurance, and financial services.
- [AI Chat Agents for Customer Support | NuPlay AI](https://www.nuplay.ai/chat): Deploy intelligent conversational AI across web, mobile, WhatsApp, SMS, and more. Automate support, qualify leads, and engage customers 24/7 with enterprise-grade AI agents.
- [400+ AI Integrations - CRM, ERP & More | NuPlay AI](https://www.nuplay.ai/integrations): Connect NuPlay AI with CRM, ERP, support, and business systems to deploy custom AI agents for your company’s workflows.
- [NuPlay AI - Conversational AI for Sales and Support](https://www.nuplay.ai/voice-ai-agents): Build and deploy human-like enterprise-grade voice and chat AI Agents, to transform the way you onboard, interact, and engage with customers
- [Live Voice AI Demo: The Agent Calls You in Seconds | NuPlay](https://www.nuplay.ai/voice-ai-agents/demo): Pick a use case and a NuPlay voice AI agent calls you in seconds: cart recovery, booking recovery, mortgage, appointment reminders. Judge it with your own ears.
## Platform
- [The Self-Improving Platform for Enterprise Agents](https://www.nuplay.ai/platform): See how NuPlay's platform builds agents for your workflows, embeds them in your existing systems, and improves them automatically - run after run.
- [Multi-Agent Orchestration for Complex Workflows | NuPlay AI](https://www.nuplay.ai/platform/multi-agent-orchestration): Power seamless, intelligent collaboration between AI agents with NuPlay’s Multi-Agent Orchestration. Coordinate specialized agents to handle complex workflows — with faster responses, higher accuracy, and full visibility.
- [NuContext | The Memory Layer for AI Agents](https://www.nuplay.ai/platform/nucontext): NuContext gives AI agents the context they need for every task - what the business knows, what agents have learned, and who the customer is
- [NuLoop: The Self-Improving Engine Behind NuPlay](https://www.nuplay.ai/platform/nuloop): NuLoop watches every agent run, finds what should change, and ships proven improvements back into the agents in production.
- [Enterprise AI Agents & Workflow Automation | NuPlay AI](https://www.nuplay.ai/platform/nuplay): NuPlay AI helps enterprises build and deploy AI agents and workflow automations.
- [NuPulse - AI Monitoring & Insights Dashboard | NuPlay AI](https://www.nuplay.ai/platform/nupulse)
- [NuRep - AI Agents Built for your Brand Voice | NuPlay](https://www.nuplay.ai/platform/nurep)
- [NuStack | Production-Grade AI Software for Enterprises](https://www.nuplay.ai/platform/nustack): NuStack helps enterprises build and deploy reliable AI software at 1/10th the cost of traditional builds. Platform + forward-deployed engineers. Built for production from day one.
- [Enterprise Security & Compliance | NuPlay AI](https://www.nuplay.ai/platform/security-and-compliance): Empower your organization with voice AI that’s private by design, compliant by default, and secure at scale. NuPlay’s new enterprise security suite brings granular control, audit-ready governance, and data protection so you can innovate with confidence.
## Solutions
- [AI Agents for Customer Resolution | NuPlay AI](https://www.nuplay.ai/solutions/customer-resolution): Resolve inbound queries, claims, and account requests at scale - without adding headcount. NuPlay AI deploys production-grade voice and chat agents that contain, resolve, and escalate with full context.
- [AI Agents for Demand Generation | NuPlay AI](https://www.nuplay.ai/solutions/demand-generation): Qualify leads and close pipeline at scale - over voice. NuPlay AI deploys outbound voice and chat agents that engage, qualify, and hand off sales-ready leads to your team in real time.
- [AI Agents for Partner Coordination | NuPlay AI](https://www.nuplay.ai/solutions/partner-coordination): Keep delivery partners, field agents, and service teams aligned - over voice, in real time. NuPlay AI deploys production-grade voice agents that brief, update, and coordinate your extended workforce at scale.
- [AI Agents for Workforce Enablement | NuPlay AI](https://www.nuplay.ai/solutions/workforce-enablement): Route internal updates, HR communications, and cross-team information across your enterprise workforce - over voice and chat, at scale. NuPlay AI builds agents that keep large teams informed without the overhead.
## Industries
- [AI for Enterprise Retail Operations](https://www.nuplay.ai/industry/ai-agents-for-retail): NuPlay deploys AI across every retail function - marketing, merchandising, supplier ops, CX, store operations, and planning. Built for production. Trusted by enterprise retailers.
- [Lending and Collections](https://www.nuplay.ai/industry/financial-services): Modernize financial services operations with intelligent AI automation — streamline engagement, underwriting, collections, compliance, and support with NuPlay AI voice and chat agents.
- [AI Agents for Home Services](https://www.nuplay.ai/industry/home-services): NuPlay AI deploys purpose-built AI agents for home services businesses, handling inbound calls, bookings, and customer queries 24/7 so your team can focus on the job.
- [AI Agents for Insurance - Claims & Policy Automation](https://www.nuplay.ai/industry/insurance)
- [AI Agents for Financial Services & Banking | NuPlay AI](https://www.nuplay.ai/industry/lending)
- [AI Agents for Real Estate - Lead & Property Management | NuPlay AI](https://www.nuplay.ai/industry/real-estate): Engage prospects and clients 24/7 with NuPlay AI agents that answer questions, schedule property tours, send follow-up reminders, and update your CRM in real time.
## Retail
- [Customer Experience & Service](https://www.nuplay.ai/retail/customer-experience-and-service): NuPlay deploys Enterprise-grade conversational AI agents that sound like your brand and scale with your business. Trusted by 30+ enterprises across retail, insurance, and financial services.
- [Marketing & Growth](https://www.nuplay.ai/retail/marketing-and-growth): NuPlay deploys Enterprise-grade conversational AI agents that sound like your brand and scale with your business. Trusted by 30+ enterprises across retail, insurance, and financial services.
## Comparisons
- [NuPlay AI vs Vapi - Enterprise AI Agent Platform Comparison](https://www.nuplay.ai/nurix-vs-vapi): See how NuPlay AI’s enterprise-grade AI agent platform compares to Vapi across multi-agent orchestration, deep integrations, workflow automation, governance, and business-ready outcomes.
## Use Cases
- [From Routine Calls to Real Recovery: AI for Collections Teams](https://www.nuplay.ai/use-case/from-routine-calls-to-real-recovery-ai-for-collections-teams): Verify faster, qualify smarter, stay compliant, and recover more without adding headcount
- [How NuPlay AI Converts Real Estate Browsers into Buyers](https://www.nuplay.ai/use-case/how-nurix-ai-converts-browsers-into-buyers): Real-time lead qualification, smarter routing, and seamless CRM integration
- [From Routine Calls to Real Recovery: AI for Collections Teams](https://www.nuplay.ai/use-case/how-nurix-ai-is-revolutionizing-order-tracking-returns): Verify faster, qualify smarter, stay compliant, and recover more without adding headcount
- [How NuPlay AI Is Simplifying Shopping with Voice & Chat](https://www.nuplay.ai/use-case/how-nurix-ai-is-simplifying-shopping-with-voice-chat): Conversational product discovery, availability checks, and AI support to streamline purchases
- [How NuPlay AI Simplified Healthcare Appointment Booking at Scale](https://www.nuplay.ai/use-case/how-nurix-ai-simplified-healthcare-appointment-booking-at-scale): Automated scheduling, and rescheduling, improved patient engagement, and a seamless care experience.
- [How NuPlay AI Streamlined Hiring for Airline Operations Staff](https://www.nuplay.ai/use-case/how-nurix-ai-streamlined-hiring-for-airline-operations-staff): Smart screening, fast scheduling, and seamless applicant experience.
- [How NuPlay AI Transformed FNOL Filing for Property & Casualty Insurance](https://www.nuplay.ai/use-case/how-nurix-ai-transformed-fnol-filing-for-property-casualty-insurance): Automated intake, real-time claim updates, and seamless system integration
- [How NuPlay AI Transforms Chat Support for Order Tracking & Returns](https://www.nuplay.ai/use-case/how-nurix-ai-transforms-chat-support-for-order-tracking-and-returns): Real-time answers, faster refunds, and smoother post-purchase journeys, all through AI-powered chat.
- [NuPlay AI: Clarifying Policies & Payments for Health Insurance Customers](https://www.nuplay.ai/use-case/nurix-ai-clarifying-policies-payments-for-health-insurance-customers): Give policyholders clear answers, faster. Improve CX, reduce costs, and scale effortlessly with Nurix AI.
- [NuPlay AI: Conversational Voice AI for Insurance Sales Lead Qualification](https://www.nuplay.ai/use-case/nurix-ai-conversational-voice-ai-for-insurance-sales-lead-qualification): Voice-led automation, higher conversion rates, and no time wasted on unqualified leads.
- [NuPlay AI: Driving Customer Satisfaction in Loyalty Management](https://www.nuplay.ai/use-case/nurix-ai-driving-customer-satisfaction-in-loyalty-management): Faster answers, smoother redemptions, and smarter loyalty support
- [NuPlay AI: Ensuring Every Call Converts for HVAC Services](https://www.nuplay.ai/use-case/nurix-ai-ensuring-every-call-converts-for-hvac-services): Answer every call. Recommend the right service. Never miss a booking.
- [NuPlay AI: Qualify and Convert 3x More Leads During Open Enrollment with AI](https://www.nuplay.ai/use-case/nurix-ai-qualify-and-convert-3x-more-leads-during-open-enrollment-with-ai): Open Enrollment at scale. Faster follow-ups, higher enrollments, and no lead left waiting.
- [NuPlay AI: Qualify Smarter, Enroll Faster](https://www.nuplay.ai/use-case/nurix-ai-qualify-smarter-enroll-faster): Turn every inquiry into insight. Identify and engage ready-to-enroll students with real-time qualification.
- [Transforming Auto & Home Insurance Renewals with a Conversational Voice Agent](https://www.nuplay.ai/use-case/nurix-ai-transforming-auto-home-insurance-renewals-with-a-conversational-voice-agent): Voice-led automation, faster policy renewals, and no time wasted on repetitive calls.
- [NuPlay AI: Simplifying Enrollment with Instant Answers](https://www.nuplay.ai/use-case/simplifying-enrollment-with-instant-answers): Fast, accurate responses to enrollment FAQs — 24/7.
## Customer Stories
- [How Anyteam Supercharged Sales Team Productivity | NuPlay AI Case Study](https://www.nuplay.ai/anyteam)
- [Building the Future of Cloud Co-Sell with AI | Case Study](https://www.nuplay.ai/customer-stories/building-the-future-of-cloud-co-sell-with-ai)
- [How Artium Academy Used Voice AI to Protect Learner Momentum at Scale](https://www.nuplay.ai/customer-stories/how-artium-academy-used-voice-ai-to-protect-learner-momentum-at-scale)
- [How Bambinos Improved Demo Attendance with AI](https://www.nuplay.ai/customer-stories/how-bambinos-improves-demo-attendance-for-trust-with-ai)
- [How Churchill Mortgage Used Voice AI to Qualify Borrowers and Close Loans Faster](https://www.nuplay.ai/customer-stories/how-churchill-mortgage-used-voice-ai-to-qualify-borrowers-and-close-loans-faster)
- [How Cult.fit Delivered Smarter Customer Support with AI](https://www.nuplay.ai/customer-stories/how-cult-fit-delivered-smarter-support-for-a-seamless-customer-experience)
- [First Mid Insurance: AI-Powered Training Transformation](https://www.nuplay.ai/customer-stories/how-first-mid-insurance-transformed-training-with-an-ai-assistant)
- [Global Schools Group: AI-Powered Admissions Counsellor](https://www.nuplay.ai/customer-stories/how-global-schools-group-transformed-student-acquisition-with-ai)
- [How Myntra Scaled Customer Support 3x Without Adding Headcount](https://www.nuplay.ai/customer-stories/how-myntra-scaled-customer-support-3x-without-adding-headcount)
- [How NuVision Auto Glass Used Voice AI to Capture Every Customer](https://www.nuplay.ai/customer-stories/how-nuvision-auto-glass-used-voice-ai-to-capture-every-customer)
- [How Rehlko Used Voice AI to Turn Storm-Season Surges into a Sales Advantage](https://www.nuplay.ai/customer-stories/how-rehlko-used-voice-ai-to-turn-storm-season-surges-into-a-sales-advantage)
- [How Scaler Used Voice AI to Qualify, Personalise, and Convert at Scale](https://www.nuplay.ai/customer-stories/how-scaler-used-voice-ai-to-qualify-personalise-and-convert-at-scale)
- [How Super Money Turned App Reviews into Engagement](https://www.nuplay.ai/customer-stories/how-super-money-turned-every-app-review-into-instant-engagement)
- [How the International Cricket Council brought fans closer to the game with AI](https://www.nuplay.ai/customer-stories/icc)
- [Replacing Traditional IVR with AI Voice Agents | Case Study](https://www.nuplay.ai/customer-stories/what-happens-when-you-replace-traditional-ivr-with-voice-agents)
## Success Stories
- [AI Agents for Lead Qualification | Success Story](https://www.nuplay.ai/success-stories/ai-agents-for-lead-qualification): By deploying an AI-powered sales assistant, Elevate Now scaled lead qualification during surging demand improving conversions, reducing cost per lead, and delivering a consistent, always-on customer experience without expanding their SDR team.
- [Building Cloud Co-Sell Future with AI | Success Story](https://www.nuplay.ai/success-stories/building-the-future-of-cloud-co-sell-with-ai): Discover how Partnerplex AI turned untapped cloud credits into real revenue by deploying an AI-powered funding workflow that auto-qualifies deals, gathers inputs, and files credit applications end-to-end—boosting profitability without adding manual effort.
- [How Bambinos Live Scaled Parent Communication with Voice AI](https://www.nuplay.ai/success-stories/how-bambinos-live-scaled-parent-communication-for-high-volume-demos-with-voice-ai): Discover how Bambinos.live partnered with Nurix to automate demo confirmations, reduce no-shows, increase attendance, and proactively capture parent feedback, all without adding operational headcount.
- [How College Vidya Automates Lead Qualification with AI](https://www.nuplay.ai/success-stories/how-college-vidya-uses-voice-ai-to-automate-lead-qualification-and-boost-admissions-efficiency): Discover how College Vidya integrated a GenAI voice solution to automate early-stage student conversations, filter high-intent leads, and scale the admissions funnel without overwhelming human teams.
- [How Discover Market Scaled Insurance Support with AI](https://www.nuplay.ai/success-stories/how-discover-market-scaled-event-insurance-support-with-a-native-language-ai-agent-8uofd): By automating repetitive policy queries, instantly identifying the type of event to be insured, and offering native Brazilian Portuguese support, Discover Market simplified customer interactions and reduced operational load—without adding to their support team
- [First Mid Insurance AI Training Transformation | Case Study](https://www.nuplay.ai/success-stories/how-first-mid-insurance-transformed-training-with-an-ai-assistant): By turning a 200-page training manual into an interactive AI-powered assistant, First Mid Insurance simplified onboarding, reduced compliance risks, and boosted team productivity, all without retraining or expanding staff.
- [How GSG Transformed Student Support Without Scaling Costs](https://www.nuplay.ai/success-stories/how-gsg-transformed-student-support-without-scaling-costs): AI-powered voice agents transforming admissions and parent experience for a global school network
- [How Kaarwan Uses Voice AI to Scale Admissions | Case Study](https://www.nuplay.ai/success-stories/how-kaarwan-uses-voice-ai-to-engage-leads-reengage-dormant-prospects-scale-admissions): Discover how Kaarwan partnered with Nurix to deploy a voice AI solution that automates lead qualification, reactivates dormant leads, and ensures 24/7 engagement without ballooning team size or operational cost.
- [How Xanadu Scaled Lead Conversion with GenAI Voice Agents](https://www.nuplay.ai/success-stories/how-xanadu-scaled-lead-conversion-with-genai-voice-agents): Discover how Xanadu leveraged Nurix’s AI voice agents to scale real estate lead engagement, drive higher conversions, and deliver consistent customer experiences across thousands of leads without expanding their sales team or operational overhead.
- [Scaling Global Lead Qualification with Voice AI](https://www.nuplay.ai/success-stories/scaling-global-outbound-lead-qualification-with-voice-ai): Zolve partnered with Nurix to launch an outbound Voice AI agent, starting with lead qualification for high-intent students and professionals relocating abroad. The goal: automate large-scale outreach, qualify intent reliably, and route the right prospects to human experts without increasing SDR bandwidth.
- [Smarter Support for Seamless Wellness | Case Study](https://www.nuplay.ai/success-stories/smarter-support-for-a-seamless-wellness-experience): With support volumes surging across a 5 million+ user base, Cult.fit turned to Nurix AI to deploy an intelligent assistant that could deliver fast, context-rich responses while easing pressure on human teams.
- [Instant AI Responses to Every User Review | Case Study](https://www.nuplay.ai/success-stories/what-happens-when-every-user-review-gets-a-response-in-seconds): By automating Play Store review replies, detecting tone and urgency, and ensuring brand-aligned responses, Super.money turned a growing support burden into a brand-strengthening advantage by delivering instant, empathetic engagement without adding to their support team.
## Recognitions
- [Gartner names NuPlay AI in its conversational AI market research](https://www.nuplay.ai/recognitions/gartner-names-nuplay-ai-in-its-conversational-ai-market-research)
- [What CMP analysts and researchers say about us in 2026](https://www.nuplay.ai/recognitions/what-cmp-analysts-and-researchers-say-about-us-in-2026)
- [What CMP Research says about us in the 2025 Prism](https://www.nuplay.ai/recognitions/what-cmp-research-says-about-us-in-the-2025-prism)
- [What Everest Group research says about us in 2026](https://www.nuplay.ai/recognitions/what-everest-group-research-says-about-us-in-2026)
## Resources
- [AI Explained | NuPlay AI](https://www.nuplay.ai/resources/ai-explained): What agents are, how workflow automation works, and what it means for your business.
- [AI & Conversational Technology Blog | NuPlay AI](https://www.nuplay.ai/resources/blogs): Industry insights on what it actually takes to deploy and run enterprise AI in production.
- [Recognitions | NuPlay AI](https://www.nuplay.ai/resources/recognitions): Industry recognition, analyst coverage, and third-party validation for NuPlay AI - enterprise AI systems built for production.
- [AI Success Stories & Customer Case Studies | NuPlay AI](https://www.nuplay.ai/resources/success-stories): Real results from 150+ enterprises in production
- [AI Agent Use Cases Across Industries | NuPlay AI](https://www.nuplay.ai/res
