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# IAB: Empowering the Media and Marketing Industries to Thrive in the Digital Economy

> Interactive Advertising Bureau \(IAB\) empowers the media and marketing industries to thrive in the digital economy\.

Generated by Yoast SEO v26.9, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [About IAB](https://www.iab.com/our-story/)
- [Contact Us](https://www.iab.com/contact/)
- [Terms of Use](https://www.iab.com/terms-of-use/)
- [Privacy Policy](https://www.iab.com/privacy-policy/)
- [Shop](https://www.iab.com/shop/)
- [Events](https://www.iab.com/events/)

## Posts
- [IAB Releases Measurement Services Addendum v1\.0 for Public Comment](https://www.iab.com/news/iab-releases-measurement-services-addendum-for-public-comment/)
- [IAB Raises 2026 U\.S\. Ad Spend Forecast to \+12\.3% YoY Growth, as Strong First Half Lifts Expectations](https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/)
- [Consumers Want AI Shopping Recommendations to Include Trusted Creator Perspectives, According to IAB](https://www.iab.com/news/consumers-want-ai-shopping-recommendations-to-include-trusted-creator-perspectives/)
- [IAB Brings CreatorFronts, Podcast Upfront, and PlayFronts Together for the First Time](https://www.iab.com/news/iab-brings-creatorfronts-podcast-upfront-and-playfronts-together-for-the-first-time/)
- [IAB Updates Industry Framework for Consistent AI Transparency \& Disclosure in Advertising](https://www.iab.com/news/updates-industry-framework-ai-transparency-disclosure-advertising/)

## Products
- [Privacy Law Essentials for Digital Advertising Professionals 3\.2\.22](https://www.iab.com/product/privacy-law-essentials-for-digital-advertising-professionals-3-2-22/)
- [Generative AI Workshop \- Policies \& Practices \(Session 2: April 8\)](https://www.iab.com/product/generative-ai-workshop-policies-practices-session-2/)
- [Generative AI Workshop \- Practical Applications \(Session 1: March 25\)](https://www.iab.com/product/generative-ai-workshop-practical-applications-session-1/)
- [PDEC Generative AI Workshop](https://www.iab.com/product/pdec-generative-ai-workshop/)
- [April 27 Advanced TV: Binge \- London](https://www.iab.com/product/april-27-advanced-tv-binge-london/)

## Blog Posts
- [2026 IAB PlayFronts Event Recap](https://www.iab.com/blog/2026-iab-playfronts-event-recap/)
- [2026 IAB Podcast Upfront Event Recap](https://www.iab.com/blog/2026-iab-podcast-upfront-event-recap/)
- [2026 IAB CreatorFronts Event Recap](https://www.iab.com/blog/2026-iab-creatorfronts-event-recap/)
- [2026 IAB Measurement Leadership Summit Event Recap](https://www.iab.com/blog/2026-iab-measurement-leadership-summit-event-recap/)
- [2026 IAB Video Leadership Summit Recap](https://www.iab.com/blog/iab-video-leadership-summit-2026-recap/)

## Events
- [IAB\+ Optimizing Audio For Use In MMM Workshop](https://www.iab.com/events/iab-optimizing-audio-for-use-in-mmm-workshop/)
- [Redefining Media Types: A Shared Language for Digital Video](https://www.iab.com/events/redefining-media-types-a-shared-language-for-digital-video/)
- [2026 IAB State Privacy Law Summit](https://www.iab.com/events/2026-iab-state-privacy-law-summit/)
- [Digital Media Sales Certification Prep](https://www.iab.com/events/digital-media-sales-training/)
- [Digital Fundamentals](https://www.iab.com/events/digital-fundamentals/)

## Guidelines
- [A New Standard for Classifying Video Advertising](https://www.iab.com/guidelines/a-new-standard-for-classifying-video-advertising/)
- [Data Clean Rooms in Commerce: Common Use Cases](https://www.iab.com/guidelines/data-clean-rooms-in-commerce-common-use-cases/)
- [Podcasts Continue to Evolve: When Listeners Become Viewers](https://www.iab.com/guidelines/podcasts-continue-to-evolve-when-listeners-become-viewers/)
- [AI Transparency \& Disclosure Framework V2](https://www.iab.com/guidelines/ai-transparency-disclosure-framework-v2/)
- [Measuring Visibility in the AI Era](https://www.iab.com/guidelines/measuring-visibility-in-the-ai-era/)

## Insights
- [2026 Outlook Study: September Update, A Snapshot of U\.S\. Ad Spend, Opportunities, and Strategies for Growth](https://www.iab.com/insights/2026-outlook-study-september-update/)
- [The Creator Signal: How AI Systems Interpret Influence in Commerce](https://www.iab.com/insights/the-creator-signal/)
- [2026 Digital Video Ad Spend \& Strategy Report](https://www.iab.com/insights/video-ad-spend-report-2026/)
- [The Next Phase of AI: From Adoption to Accountability](https://www.iab.com/insights/ai-insights-engine-july-2026/)
- [2025 Creator Economy Ad Spend \& Strategy Report](https://www.iab.com/insights/2025-creator-economy-ad-spend-strategy-report/)

## Videos
- [IAB\+ Terms \& Conditions \(General Terms \+ Direct Buy\) Workshop](https://www.iab.com/video/iab-terms-conditions-general-terms-direct-buy-workshop/)
- [IAB\+ Q2 2026 Trends Webinar](https://www.iab.com/video/iab-q2-2026-trends-webinar/)
- [IAB\+ Q1 2026 Trends Webinar](https://www.iab.com/video/iab-q1-2026-trends-webinar/)
- [Measuring Visibility in the AI Era](https://www.iab.com/video/measuring-visibility-in-the-ai-era/)
- [Leveraging Newer Tech for Older Laws: CMPs, Server\-side, \& CIPA](https://www.iab.com/video/leveraging-newer-tech-for-older-laws-cmps-server-side-cipa/)

## Topics
- [Uncategorized](https://www.iab.com/topics/uncategorized/)
- [Subscriber Only](https://www.iab.com/topics/subscriber-only/)
- [Video On Demand](https://www.iab.com/topics/video-on-demand/)
- [Measurement](https://www.iab.com/topics/measurement/)
- [Digital Video](https://www.iab.com/topics/digital-video/)

## Organizations
- [Experience Center](https://www.iab.com/organizations/experience-center/)
- [Media Center](https://www.iab.com/organizations/media-center/)
- [Measurement Center](https://www.iab.com/organizations/measurement-center/)
- [Tech Lab](https://www.iab.com/organizations/tech-lab/)
- [Legal Affairs](https://www.iab.com/organizations/legal-affairs/)

## Location on front page
- [our\-mission\-module](https://www.iab.com/iab_redesign_location/our-mission-module/)

## Optional
- [Sitemap index](https://www.iab.com/sitemap_index.xml)