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# Futurum: Where Insights Meet AI
> Futurum is where insight meets AI\. The world's most recognized technology companies rely on Futurum and our portfolio of companies to provide expert analysis, research, and advisory services, in addition to market and decision maker data, testing and evaluation services, and media activation\.
Generated by Yoast SEO v28.7, this is an llms.txt file, meant for consumption by LLMs.
## Pages
- [2025 Research Agenda: Key Topics and Coverage Areas](https://futurumgroup.com/2025-research-agenda-key-topics-and-coverage-areas/)
- [Become a Client](https://futurumgroup.com/become-a-client/)
- [Terms and Conditions](https://futurumgroup.com/terms-and-conditions/)
- [Privacy Policy](https://futurumgroup.com/privacy-policy/)
- [Futurum](https://futurumgroup.com/)
- [Futurum Signal](https://futurumgroup.com/signal/)
- [Data and Intelligence](https://futurumgroup.com/data-intelligence/)
- [Futurum Research](https://futurumgroup.com/futurum-research/)
- [Amplify](https://futurumgroup.com/amplify/)
- [AI Platforms](https://futurumgroup.com/practice-areas/ai-platforms/)
- [Cybersecurity \& Resilience](https://futurumgroup.com/practice-areas/cybersecurity-resilience/)
- [Data Intelligence, Analytics, \& Infrastructure](https://futurumgroup.com/practice-areas/data-intelligence-analytics-infrastructure/)
- [CIO \& Technology Buyers](https://futurumgroup.com/cio-technology-buyers/)
- [Ecosystems, Channels, \& Marketplaces](https://futurumgroup.com/practice-areas/ecosystems-channels-marketplaces/)
- [Enterprise Software \& Digital Workflows](https://futurumgroup.com/practice-areas/enterprise-software-digital-workflows/)
- [Intelligent Devices](https://futurumgroup.com/practice-areas/intelligent-devices/)
- [Semiconductors, Supply Chain, \& Emerging Tech](https://futurumgroup.com/practice-areas/semiconductors-supply-chain-emerging-tech/)
- [Software Lifecycle Engineering](https://futurumgroup.com/practice-areas/software-lifecycle-engineering/)
- [Analyst Insights](https://futurumgroup.com/analyst-insights/)
- [Custom Research Reports](https://futurumgroup.com/custom-research-reports/)
- [Leadership Team](https://futurumgroup.com/about-us/leadership-team/)
- [Analyst Directory](https://futurumgroup.com/about-us/analyst-directory/)
## Analysts
- [Daren C\. Brabham, PhD](https://futurumgroup.com/analyst/daren-c-brabham-phd/): Daren Brabham is VP Research at Futurum, supporting the Futurum Research AI Platforms and Data Intelligence, Analytics, and Infrastructure Practices\. Prior to joining Futurum, held the role of VP Research Analyst at ETR, and he served as a tech industry analyst at Gartner\. He spent the first half of his career as a professor in journalism schools and published research on crowdsourcing and online communities\. He earned a master’s and Ph\.D\. in communication from the University of Utah and a bachelor’s degree from Trinity University\. Daren enjoys cooking, collecting contemporary art, and attending music festivals\. For the past 25 years, he has volunteered for the American Legion Texas Boys State program\.
- [Vikram Rathnam](https://futurumgroup.com/analyst/vikram-rathnam/): Vikram Rathnam is Research Director for Software Lifecycle Engineering at The Futurum Group\. His coverage follows the software lifecycle as AI agents take on more of the work: development, testing, security, operations, platform engineering, observability, the control planes that govern agents, and the open standards that let them interoperate\. He studies who owns the outcome when an agent acts and what evidence shows whether the agent did what it was supposed to do\.
- [Benjamin Brown](https://futurumgroup.com/analyst/benjamin-brown/): Benjamin Brown is Vice President of Custom Research at Futurum, where he leads the operationalization and execution of research projects and business value analysis for technology vendors, channel partners, and buyers\. He believes research only earns its value when it reaches people quickly and guides their actions\. The insight has to be genuinely worth knowing and rigorously proven; the context and relevance have to be strong enough that readers immediately grasp what it means for them; and the work has to be easy to find, interpret, and apply, whether the reader is a human or an AI\. Unread research changes nothing, and ignored decks and presentations move no one\. Research matters only when it is discovered, understood, and acted on\.
- [David Park](https://futurumgroup.com/analyst/david-park/): David Park is Director of Custom Research at Futurum, where he helps enterprise technology vendors sharpen their go\-to\-market strategy, product positioning, and competitive edge through rigorous, data\-driven research\.
- [Alastair Cooke](https://futurumgroup.com/analyst/alastair-cooke/): Alastair has made a twenty\-year career out of helping people understand complex IT infrastructure and how to build solutions that fulfill business needs\. Much of his career has included teaching official training courses for vendors, including HPE, VMware, and AWS\.
## Documents
- [Pure Storage Portworx Enterprise \- Product Review](https://futurumgroup.com/document/pure-storage-portworx-enterprise-product-review/): Updated April 1, 2025\. Concise 5\-page overview of Pure Storage Portworx Enterprise\. Includes overview, usage, Futurum EvaluScale, and more\. Download the full product review now\!
- [Scality Artesca \- Product Review](https://futurumgroup.com/document/scality-artesca-product-review/): Last updated March 21, 2025\. Concise 10\-page overview of Scality Artesca\. Includes overview, usage, EvaluScale and more\. Download the full product review now\!
- [VMware vSAN \- Product Review](https://futurumgroup.com/document/vmware-vsan-product-review/): Last updated March 21, 2025\. Concise 10\-page overview of VMware vSAN\. Includes overview, usage, Futurum EvaluScale, and more\. Download the full product review now\!
- [Hammerspace Global Data Environment \- Product Review](https://futurumgroup.com/document/hammerspace-global-data-environment-product-review/): Last updated March 18th, 2025\. Concise 7\-page overview of Hammerspace Global Data Environment\. Includes overview, usage, Futurum EvaluScale, and more\. Download the full product review now\!
- [Panzura CloudFS \- Product Review](https://futurumgroup.com/document/panzura-cloudfs-product-review/): Updated March 13, 2025\. Concise 7\-page overview of Panzura CloudFS\. Includes overview, usage, Futurum EvaluScale, and more\. Download the full product review now\!
## Insights
- [Arm AGI CPU Posts 2x the Agentic Work Per Rack of AMD's EPYC 9755 at OCP 2026](https://futurumgroup.com/insights/arm-agi-cpu-posts-2x-the-agentic-work-per-rack-of-amds-epyc-9755-at-ocp-2026/): Brendan Burke, Research Director at Futurum, examines Arm's agentic CPU benchmarks at OCP Global 2026, where a Signal65 study credits AGI CPU with 1\.99x the modeled work per rack of AMD's EPYC 9755 and a white paper proposes the measurement rules\.
- [Microsoft Maia 300 Bets Gigawatts on Dataflow Inference Silicon](https://futurumgroup.com/insights/microsoft-maia-300-bets-gigawatts-on-dataflow-inference-silicon/): Brendan Burke, Research Director at Futurum, examines Microsoft Maia 300, a decode\-first inference accelerator with 18 TB/s of HBM4, and what multi\-gigawatt Maia deployments mean for GPUs, TPU, and Trainium\.
- [NVIDIA Unbundles the AI Factory and Turns Openness Into Its Strong Suit](https://futurumgroup.com/insights/nvidia-unbundles-the-ai-factory-and-turns-openness-into-its-strong-suit/): Brendan Burke, Research Director at Futurum, shares his insights on NVIDIA opening Vera Rubin to OCP, shipping the Vera CPU, landing Meta on Spectrum\-6, and defining USFP optics with Cisco at the 2026 OCP Global Summit\.
- [Cisco's USFP Brings 400G\-per\-Lane Design to NVIDIA's Optical Roadmap](https://futurumgroup.com/insights/ciscos-usfp-brings-400g-per-lane-design-to-nvidias-optical-roadmap/): Brendan Burke and Tom Hollingsworth from The Futurum Group share insights on USFP pluggable optics, NVIDIA’s 400G\-per\-lane roadmap, and the implications for AI fabric density and power efficiency\.
- [Salesforce Bets on Loops to Extend Its Analytics Lead with Agentic Intelligence](https://futurumgroup.com/insights/salesforce-bets-on-loops-to-extend-its-analytics-lead-with-agentic-intelligence/): Keith Kirkpatrick, Vice President \& Research Director, Enterprise Software \& Di at Futurum, analyzes how Salesforce's acquisition of Loops embeds agentic intelligence into Tableau to advance continuous KPI monitoring and root\-cause analysis, widenin\.
## Intelligence
- [Artificial Intelligence \(AI\) \& Data Analytics IQ Dashboards](https://futurumgroup.com/intelligence/artificial-intelligence-data-analytics-iq-dashboard/): Our Artificial Intelligence \(AI\) dashboard has been built from data, insight, and analysis of the major vendors representing the largest market segments\. Our lead analyst for AI has over 10 years’ experience as a senior analyst and 6 years’ experience as an expert in AI\. The dashboards are built from 42,000 unique data cells\. Going far beyond static text\-based reports with locked in tables and graphs, Futurum Intelligence puts the control in your hands to dive deep, pull in close to look at segmentation, growth, percentage share, recent and emerging trends, and to pull back and see the entire market landscape\. Soon, Copilot will enable ChatGPT4 intelligence to create personalized inquiries, data views, and reports\. Filter, slice, and export all data for use within your organization\. Sources and methodology are included within every dashboard\.
- [Artificial Intelligence \(AI\) in the Enterprise \- Decision Maker IQ Survey Dashboard](https://futurumgroup.com/intelligence/artificial-intelligence-ai-in-the-enterprise-decision-maker-iq-survey-dashboard/): This study seeks to uncover the current state, vendor \& product preferences \(e\.g\., NPS/sentiment/brand satisfaction\), and near\-term \(12 months\) buying plans for Artificial Intelligence \(AI\) within the Enterprise\. There are 159 vendors rated by our decision maker panel in this survey\. This survey was conducted in Q4 2023 and will be updated every six months \(next publication targeted for Q3 2024\)\. Assumptions: Enterprises are either outsourcing AI or they are building in\-house capabilities and expertise\. Method: Online Survey\.
Timeframe: October 2024 was fielded in Q4 2023 between the week of September 25th and October 2nd, 2023\.
Line of Questioning \(LOQ\): Created and vetted by two expert Futurum Group AI analysts and a survey specialist\.
Responses: Reviewed and qualified by two expert Futurum Group AI analysts and a survey specialist\.
N = 1,009 \(sample size\)\.
Geography – United States, Canada, United Kingdom, Germany, France \(translated for local language and spend offered in local currency – USD, GBP, EURO\)\.
- [Is Lark Ready to Compete with the Leading Productivity Vendors?](https://futurumgroup.com/intelligence/is-lark-ready-to-compete-with-the-leading-productivity-vendors/): A Hands\-on experience evaluation of Lark’s digital collaboration suite\.
Lark is an enterprise collaboration and communications platform provided by Lark Technologies, a Singapore\-based subsidiary of the Chinese technology conglomerate ByteDance\. ByteDance is best known globally for the short\-form video app TikTok \(and its China\-only “twin” Douyin\) which was the most downloaded app globally for 2021\. In Q1 of 2022, The Futurum Group conducted an experience evaluation of Lark’s collaboration suite\. In this evaluation, we cover workflows for users as well as analysis of key features of the platform\.
- [End User Insight \- Personal Online Meeting Services – Q3 2022 \(Germany \& France\)](https://futurumgroup.com/intelligence/end-user-insight-personal-online-meeting-services-q3-2022-germany-france/): Survey of Monthly Active Users of Online Meeting Services in France and Germany – Providers, Usage, Preferences, and Satisfaction
In CY Q3 2022, The Futurum Group surveyed 200 monthly active users of Online Meeting services across a wide range of roles and industries in France and Germany, providing insights on:
Primary and Secondary Vendors,
Usage Patterns,
Feature Value and Preferences,
End\-User Satisfaction\.
- [Market Sizing \& Forecast: Visual Collaboration Software – 2021\-2026](https://futurumgroup.com/intelligence/market-sizing-forecast-visual-collaboration-software-2021-2026/): Software Revenues \& Forecast for Enterprise\-Grade Visual Collaboration software\.
This forecast details the worldwide market for visual collaboration software, including licensing, revenues, market leaders, and market drivers for 2022\. This market forecast covers business applications of visual collaboration software designed for content collaboration and digital whiteboarding, both in\-room and remotely, covering years 2021\-2026\. Futurum Intelligence reports the revenues and associated software license counts for visual collaboration software, both cloud and premises\-based, which support workflows such as ideation \& brainstorming, visual management, research \& design, mind mapping, strategy \& planning, meetings, and workshops through integrated workflows\.
## Labs Tools
- [Midrange SAN Explanations](https://futurumgroup.com/labstools/midrange-san-explanations/): Last updated on May 2nd, 2024 for IBM FlashSystem 5300\.
- [Object Storage Explanations](https://futurumgroup.com/labstools/object-storage-explanations/)
- [Backup as a Service EvaluScale](https://futurumgroup.com/labstools/backup-as-service-evaluscale/)
- [Storage System Economics Model](https://futurumgroup.com/labstools/storage-system-economics-model/)
- [Midrange SAN EvaluScale](https://futurumgroup.com/labstools/midrange-san-evaluscale/)
## Leadership Team Members
- [Tiffani Bova](https://futurumgroup.com/leadership-team/tiffani-bova/): As a tech executive and industry analyst for nearly 30 years, Bova is a thought leader who Forbes says "reshapes our perception of growth\."
- [Daniel Newman](https://futurumgroup.com/leadership-team/daniel-newman/): Daniel is a visionary leader setting out to shift the high tech research and analysis business by delivering next generation insights, speed, and intelligence to the marketplace\.
- [Michael Rubin](https://futurumgroup.com/leadership-team/michael-rubin/): Mike is a visionary leader with a demonstrated ability to define compelling strategies and motivate teams to execute and scale billion\-dollar businesses across platforms, semiconductors, marketplaces, and services\.
- [Alan Shimel](https://futurumgroup.com/leadership-team/alan-shimel/): As founder, CEO, and editor\-in\-chief at Techstrong Group, Alan manages a broad array of businesses and brands including Techstrong Media \(DevOps\.com, Security Boulevard, Cloud Native Now, Digital CxO, Techstrong\.ai, Techstrong ITSM and Techstrong TV\), and Techstrong Learning\.
- [Dan O'Brien](https://futurumgroup.com/leadership-team/dan-obrien/): Dan most recently served as IBM’s Vice President of Analyst Relations, leading one of the largest AR teams in the world across software, services, and infrastructure markets\.
## News
- [InMoment Appoints John Lewis as New CEO](https://futurumgroup.com/news/inmoment-appoints-john-lewis-as-new-ceo/)
- [Dynatrace's Hypermodal AI: Revolutionizing Observability and Security in the Digital Age](https://futurumgroup.com/news/dynatraces-hypermodal-ai-revolutionizing-observability-and-security-in-the-digital-age/): Steven Dickens, VP \& Practice Leader at The Futurum Group shares his insights on the Dynatrace’s announcement of its Hypermodal AI capability, which is designed to improve observability and security in the digital age\. By combining predictive, causal, and generative AI insights, Dynatrace Davis empowers businesses to automate issue identification and resolution, gain comprehensive security insights, and drive innovative improvements across their operations\.
- [Key Trends in Hybrid Cloud and Infrastructure for 2024](https://futurumgroup.com/news/key-trends-in-hybrid-cloud-and-infrastructure-for-2024/): Steven Dickens, VP and Practice Leader with The Futurum Group, shares his perspective on the six key trends shaping 2024\.
- [Mainframe Modernization: 2023 a Year in Review](https://futurumgroup.com/news/mainframe-modernization-2023-a-year-in-review/): The Futurum Group’s Steven Dickens reviews mainframe modernization in 2023, with AI and mainframes sharing the spotlight, and looks to 2024, which is promising for modernization with diverse approaches and open source\.
- [EX Platform Provider WeSpire Unveils New Employee Carbon Management Solution](https://futurumgroup.com/news/ex-platform-provider-wespire-unveils-new-employee-carbon-management-solution/)
## Press Releases
- [Enterprise Server Prices Rose for 71\.3% of Buyers as Edge Heads for $55\.2B](https://futurumgroup.com/press-release/enterprise-server-prices-rose-for-71-3-of-buyers-as-edge-heads-for-55-2b/): Alastair Cooke, Research Director, Hybrid Cloud \& Infrastructure at Futurum, shares his insights on a hardware cost shock that has moved well beyond GPUs, and on why edge and colocation capacity re\-accelerates through the Five\-Year Forecast\.
- [The Context Bottleneck: Where AI Buyers Struggle, the Market Accelerates](https://futurumgroup.com/press-release/the-context-bottleneck-where-ai-buyers-struggle-the-market-accelerates/): Labeling is the only AI data challenge still rising, up to 40\.5%, while the Semantic \& Context Layer leads every year of Futurum's DIAI forecast, peaking at 29\.0%\. Buyers and the forecast point to the same gap\.
- [Futurum Survey Finds Organizations with a Chief AI Officer Are Nearly 3x More Likely to Reach Top AI Maturity](https://futurumgroup.com/press-release/organizations-with-a-chief-ai-officer-are-more-likely-to-reach-ai-maturity/): Futurum survey of 820 global enterprise AI decision\-makers finds that enterprise AI maturity correlates more strongly with dedicated AI leadership than with model selection — Stage 5 firms are 3x more likely to have a CAIO\.
- [46\.9% of Enterprises Report AI Spend Over Budget in 2H 2026](https://futurumgroup.com/press-release/46-9-of-enterprises-report-ai-spend-over-budget-in-2h-2026/): Mitch Ashley, VP and Practice Lead, CIO and Technology Buyers at Futurum, reveals that 46\.9% of enterprises are running AI spend over budget, and traces how the overrun is funded by cutting external labor, in a survey of 1,636 IT decision makers\.
- [Automotive Grows to $56\.6B by CY2030, Anchoring Edge Silicon’s Structural Certainty](https://futurumgroup.com/press-release/automotive-grows-to-56-6b-by-cy2030-anchoring-edge-silicons-structural-certainty/): Olivier Blanchard, Research Director at Futurum, notes automotive grows across all three scenarios to $56\.6B base by CY2030, anchoring structural certainty in the edge silicon market\.
## Research Reports
- [Cyber Resilience Is Now the Mandate: A CXO Checklist](https://futurumgroup.com/research-reports/cyber-resilience-is-now-the-mandate-a-cxo-checklist/): In its latest thought leadership brief, Cyber Resilience Is Now the Mandate: A CXO Checklist, completed in partnership with Everpure, Futurum Research lays out ten questions every leadership team should be able to answer about its recovery posture, and where the answers point to next steps\.
- [When AI Is Everywhere, Data Becomes the Differentiator](https://futurumgroup.com/research-reports/when-ai-is-everywhere-data-becomes-the-differentiator/): In our latest Thought Leadership Brief, When AI Is Everywhere, Data Becomes the Differentiator, completed in partnership with Oracle, Futurum Research examines why industry\-specific AI requires industry\-specific data and how the ability to create, curate, and serve that data builds competitive ad
