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Google Tag Manager is on 6,566 of the scanned sites, Plausible Analytics on 462, and 160 run both. Counted from the latest scan of each site.
A tag management system for configuring marketing and analytics tags on websites and mobile apps from one web interface.
6,566 sites66% of the 10,009 scanned sites using Analytics & Tag Management+11 sites in the last 90 days, freeLightweight, cookie-free web analytics from an independent EU company, with a self-hosted open-source edition.
462 sites5% of the 10,009 scanned sites using Analytics & Tag Management+2 sites in the last 90 days, paidA switch is a confirmed removal of one and an addition of the other on the same site, between two of our monthly scans.
No switches between the two yet. We rescan every site monthly and count each one here.
Using Google Tag Manager and not Plausible Analytics.
Using Plausible Analytics and not Google Tag Manager.