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Google Ads (conversion tracking / remarketing) is on 2,536 of the scanned sites, Meta Pixel on 2,263, and 1,491 run both. Counted from the latest scan of each site.
Google's online advertising platform for Search, YouTube and Performance Max campaigns, seen here through its conversion tag.
2,536 sites60% of the 4,231 scanned sites using Advertising & Affiliate Tracking+8 sites in the last 90 days, paidMeta's conversion tracking pixel, a JavaScript snippet that records visitor activity for the company formerly named Facebook.
2,263 sites53% of the 4,231 scanned sites using Advertising & Affiliate Tracking+3 sites in the last 90 days, freeA switch is a confirmed removal of one and an addition of the other on the same site, between two of our monthly scans.
No switches between the two yet. We rescan every site monthly and count each one here.
core-js68%Using Google Ads (conversion tracking / remarketing) and not Meta Pixel.
Using Meta Pixel and not Google Ads (conversion tracking / remarketing).