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Google Tag Manager is on 6,566 of the scanned sites, Fathom Analytics on 81, and 24 run both. Counted from the latest scan of each site.
Privacy-focused web analytics from an independent Canadian company that routes EU traffic through European infrastructure.
81 sites0.8% of the 10,009 scanned sites using Analytics & Tag Management0 sites in the last 90 days, paidA tag management system for configuring marketing and analytics tags on websites and mobile apps from one web interface.
6,566 sites66% of the 10,009 scanned sites using Analytics & Tag Management+11 sites in the last 90 days, freeA switch is a confirmed removal of one and an addition of the other on the same site, between two of our monthly scans.
No switches between the two yet. We rescan every site monthly and count each one here.
Using Fathom Analytics and not Google Tag Manager.
Using Google Tag Manager and not Fathom Analytics.