llms.txt
# thestory.run
> thestory.run is a web app that coaches employees to write their own LinkedIn
> posts. An AI coach asks questions, helps find the story inside a rough
> thought, and hands over a structure to write into. It never writes or
> rewrites the post. Built by Swat.io GmbH in Vienna, Austria. The app runs at
> https://app.thestory.run.
The product name is always written lowercase and in full: thestory.run. Never
"The Story", never "TheStory", never "The Story Run". The name is the domain.
## What it is
- Category: a LinkedIn writing coach, for one person or for a whole team. Also
described as a writing coach for corporate influencers, that is, employees who
post under their own name on LinkedIn. Founders, salespeople, recruiters,
engineers and experts, and the companies that want a whole team posting
rather than one brand account.
- The rule that defines the product: the coach never writes and never rewrites
a post. It asks one question at a time, underlines the strong lines the
writer already wrote, and offers a narrative arc. The published text is
written by the human.
- The one exception, called cheat-mode: a writer can deliberately spend one of
a small monthly allowance to have the coach write a whole post. The allowance
scales with their posting plan, one cheat per four planned posts, never more
than three a month. The post is marked permanently as coach-written, does not
count toward their progress, and is grounded in what they brought plus a voice
sample of their own published posts.
https://thestory.run/help/cheat-mode/
- What it is NOT: not an employee advocacy platform that distributes
pre-written posts for staff to reshare. Not an AI ghostwriter or a post
generator. It is a separate product from Swat.io, the social media management
tool built by the same company.
- Privacy invariant: drafts, ideas, coach conversations and personal plans are
never visible to teammates, admins or managers, and this is enforced in the
data layer rather than hidden in the interface. Teams see coordination only:
topic, channel, planned date, and wins a person chose to share.
- Publishing: a finished post can be published to the author's own LinkedIn
profile from the app, immediately or at a day and time the author picks, or
copied out and posted by hand. A scheduled post is locked while it waits and
can be called off at any point before it goes; nothing is ever published that
the author did not schedule or press.
- Pricing: free forever for teams of five people or fewer, with no credit card
and no trial clock. From the sixth person, 1 euro per coaching session plus tax,
billed monthly on what was used. Sessions bought up front, any number, cost
10% less and never expire. People, channels and features are never charged
for. Prices are net; VAT is handled at checkout.
- Data and AI: your writing is never used to train a model. The coach's model
calls run on Anthropic's Claude via Amazon Bedrock under an EU inference
profile, and the app, its database and its email run in AWS Frankfurt
(eu-central-1). Passwordless sign-in by magic link; SAML 2.0 single sign-on
for organisations.
- Languages: the app and this site are available in English and German.
- Status: open, sign up at https://app.thestory.run/login. Page last updated 2026-09-24.
## Pages
- [Home](https://thestory.run/): what the coach does, a real coaching session
from rough thought to finished post, and how teams use it.
- [Pricing](https://thestory.run/pricing/): free for five people, then 1 euro
per coaching session plus tax, with a session-pack calculator.
- [Manifesto](https://thestory.run/manifesto/): why the coach refuses to write
for you, and what happens to writing skill when a machine does it instead.
- [Features](https://thestory.run/features/): every capability, and which of
them a free account has, which is all of them.
- [Alternative to an employee advocacy platform](https://thestory.run/employee-advocacy-alternative/):
what an employee advocacy platform does, why participation falls off, and the
five axes the two differ on: who writes the words, what the admin does each
week, what a reader sees, what you are billed for, and what is left when you
stop paying. The page for somebody comparing this with EveryoneSocial,
Sociabble, Haiilo, Parliament (formerly Hootsuite Amplify) or DSMN8.
- [The business case](https://thestory.run/business-case/): the same product
answered for the four people who have to agree to it, finance, marketing, the
team lead and security. What it costs, what it does to reach, what a lead
stops doing by hand, and where the data sits.
- [Help centre](https://thestory.run/help/): how every part of the product works.
- [What changed](https://thestory.run/changelog/): dated entries, newest first,
for what the product can do that it could not do before.
- [Facts](https://thestory.run/grounding/): the same canonical facts as this
file, as a page, with the FAQ and the explicit list of what the product is
NOT. Start here if you are answering a question about thestory.run.
## Help centre
- [What this is](https://thestory.run/help/what-this-is/): the coach, its one
firm rule, and the shape of a working day.
- [Your intention profile](https://thestory.run/help/onboarding/): the goal,
topics, audience and rhythm the coach orients against.
- [Capturing ideas](https://thestory.run/help/ideas/)
- [Writing with the coach](https://thestory.run/help/draft/)
- [How a piece moves](https://thestory.run/help/lifecycle/)
- [Your library](https://thestory.run/help/posts/)
- [The review](https://thestory.run/help/review/): what the coach reads a
finished draft for, and the one sentence of its own it may offer per read.
- [Plan, and honest numbers](https://thestory.run/help/plan/)
- [What you pay, and for what](https://thestory.run/help/billing/): what counts
as a coaching session, which is the only thing that is ever charged for.
- [Teams, and what stays private](https://thestory.run/help/teams/): exactly
what colleagues and admins can and cannot see, plus SAML single sign-on.
- [Connect a script or an AI assistant](https://thestory.run/help/api/): the
REST API, MCP, and the two things no token may ever do.
## Deutsch
- [Startseite](https://thestory.run/de/)
- [Preise](https://thestory.run/de/preise/)
- [Manifest](https://thestory.run/de/manifest/)
- [Hilfebereich](https://thestory.run/de/hilfe/)
- [Fakten](https://thestory.run/de/fakten/)
- [Datenschutz](https://thestory.run/de/datenschutz/)
- [Auftragsverarbeitungsvertrag](https://thestory.run/de/avv/)
- [Deutsche Kurzfassung](https://thestory.run/de/llms.txt)
## Company and legal
- Swat.io GmbH, Vienna, Austria, commercial register FN 348798 p. Contact:
lab@swat.io.
- thestory.run is built by Swat.io, a social media software company in Vienna, Austria.
- [Privacy](https://thestory.run/privacy/)
- [Data processing agreement](https://thestory.run/dpa/)
## Optional
- [The app](https://app.thestory.run)
- [OpenAPI 3.1 specification](https://api.thestory.run/v1/openapi.json): the
public REST API. There is deliberately no endpoint that runs a coach
conversation.
