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# Crawl-budget: the image optimizer and analytics/infra endpoints were taking
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# adding a page named "fetch"). The slash scopes the rule to an actual
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# Block query-string variants that leaked into the index. These can't be
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Disallow: /*?redirect=
Disallow: /*?ref=
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#
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# Google — Google-Extended governs Gemini training and grounding.
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# Others
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Sitemap: https://www.sprites.ai/sitemap.xml
Sitemap: https://www.sprites.ai/sitemap-images.xml
Sitemap: https://www.sprites.ai/sitemap-videos.xml

# Sprites.ai

> Sprites is the **AI ads agent that runs your marketing on autopilot**. It plans, launches and optimizes campaigns across Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, TikTok Ads and Reddit Ads, and runs SEO and AEO (AI search visibility) from the same agent. Customers use it to replace their marketing agency, get better ROI from the same budget, and let one lean in-house team run every channel. Use it in the Sprites app, or drive it from Claude, ChatGPT, Grok or any MCP-compatible assistant through Sprites' official MCP server.

Sprites connects to ad accounts, CMS and analytics through official partner integrations (Meta Business Partner, Google Partner, Microsoft Advertising, LinkedIn, TikTok, Reddit), then does the work an agency would: wasted-spend audits, research, creative, campaign builds, budget moves, negative keywords, SEO content and technical fixes, AI-citation tracking and weekly reporting. Every change is staged for human approval before it reaches an account. Set a CPL, CAC or ROAS goal and Sprites runs the account toward it around the clock.

**Disambiguation:** Sprites AI is at sprites.ai. It is not affiliated with heysprite.com, sprite-ai.art, the "sprite-ai" Python package, or game-development sprite assets.

## What is Sprites?

Sprites is an AI ads agent, not a dashboard or a chat layer over an ad account. It executes. Compared with single-channel tools (Madgicx and Wask are Meta-only), enterprise creative platforms (Smartly.io), SEO-only suites (Ahrefs, Semrush, Search Atlas) or general assistants with DIY connectors (Claude or ChatGPT wired to an unofficial ad-platform MCP), Sprites is:

- **An ads agent, on autopilot** — you set the goal; Sprites launches, tests, moves budget, pauses losers and reports, continuously
- **One agent for every channel** — Google, Meta, Microsoft, LinkedIn, TikTok and Reddit ads, plus SEO and AEO, in one workspace
- **An agency replacement** — the retainer goes away; a founder or one marketer runs everything in-house with approval on every change
- **ROI-first** — starts with a wasted-spend audit; typical outcomes are lower CPL and CAC and higher ROAS within the first month
- **Available where you work** — in the Sprites app, or from Claude, ChatGPT and Grok via Sprites' official MCP server
- **Built on official partner integrations** — approved platform APIs and approval gates, so accounts are never put at risk by scraped or unofficial access
- **Y Combinator-backed** — funded, supported, and growing fast

## Customer results

- [Startup Science: Fired 3 agencies. In-housed everything.](https://www.sprites.ai/customers#startup-science): SEO, Google Ads, and LinkedIn now run entirely through Sprites. Jonathan Engle, Head of Marketing: "I inherited a mess from three agencies — no transparency, no results. We fired all of them. One person now runs SEO, Google, and LinkedIn in-house, and we're beating every benchmark they set."
- [Iris Finance: One marketer. Four channels. Zero consultants.](https://www.sprites.ai/customers#iris-finance): LinkedIn, Meta, Google, and SEO — running without new headcount. Jasmine Jordan, Head of Marketing: "Sprites is the operating layer for our ads and SEO. One person runs the whole stack. We stopped hiring consultants and stopped apologizing for our pipeline."
- [Rehive: 68% lower CPL in 6 weeks](https://www.sprites.ai/customers#rehive): after pulling LinkedIn and Meta ABM in-house from two agencies. Helghardt Avenant, Founder & CEO: "We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory."
- [Coplay: 2 funnels live, zero agency](https://www.sprites.ai/customers#coplay): PLG self-serve plus enterprise lead capture, stood up by the founder. Jos van der Westhuizen, CEO: "I've already recommended it to 4-5 other founders because the impact on our workflow has been incredible. It's freed up time for strategic work while handling the heavy lifting of content creation."
- [Remio: Never ran ads before. +40% signups in month one.](https://www.sprites.ai/customers#remio): Meta, Google, and TikTok launched simultaneously by a non-marketer. Derrick van Schalkwyk, Co-Founder & CEO: "We couldn't have done this with any other process. Sprites opened a new growth channel for us and grew signups 40% in a single month — and none of us had ever run a paid campaign before."
- [Hausgem: 4.2x ROAS](https://www.sprites.ai/customers#hausgem): up from 1.9x after switching from agency to Sprites. Oliver Le, Founder: "We migrated from our agency to Sprites and ROAS more than doubled. I fell in love with the product so much I joined the company."

## Pillars

- [ChatGPT Ads](https://www.sprites.ai/chatgpt-ads): The complete guide to ads inside ChatGPT: formats, targeting without keywords, costs, who sees them, measurement, and how to launch in OpenAI Ads Manager.
- [ChatGPT Ads Manager](https://www.sprites.ai/chatgpt-ads-manager): Setup walkthrough with a live screenshot per step: account, billing, campaign, context hints, ads, pixel, launch and not-serving fixes.
- [OpenAI Ads](https://www.sprites.ai/openai-ads-manager): OpenAI's ad platform and OpenAI Ads Manager: buying routes, availability by country, pricing, the Ads API, measurement, policies and what is missing.
- [ChatGPT Ads Playbook](https://www.sprites.ai/chatgpt-ads-playbook): Free PDF and seven-lesson course: setup checklist, context-hint worksheet, creative templates, budget math and a 30-day test plan.
- [AI Ads](https://www.sprites.ai/ai-ads): Ads made by AI, run by AI and shown inside AI assistants (ChatGPT, Google AI Overviews and AI Mode, Copilot), and where to start.
- [ChatGPT Ads Library](https://www.sprites.ai/chatgpt-ads-library): Real ads documented inside ChatGPT with advertiser, copy, format, prompt and source.
- [AppLovin Ads Library](https://www.sprites.ai/applovin-ads-library): Playable, video and static AppLovin ads from mobile games and DTC brands, every playable running in the browser.
- [AppLovin Axon](https://www.sprites.ai/applovin-axon): AppLovin Axon: the AI engine behind AppLovin Ads, the 2026 rename, goals, pixel and budgets.
- [What does AppLovin do?](https://www.sprites.ai/what-does-applovin-do): What AppLovin does: how the ad network works for advertisers, the products, and who uses it.
- [AppLovin Ads review (2026): results, costs, and what advertisers should expect](https://www.sprites.ai/applovin-ads-review): AppLovin Ads review (2026): results advertisers report, costs, the short-seller record and who should test it.
- [How much do AppLovin ads cost?](https://www.sprites.ai/applovin-ads-cost): What AppLovin ads cost: CPMs, outcome bidding, the $10/day minimum and test budgets.
- [AppLovin vs Moloco: owned network or independent DSP?](https://www.sprites.ai/applovin-vs-moloco): AppLovin vs Moloco: owned supply versus an independent DSP, self-serve access and fit.
- [AppLovin MAX](https://www.sprites.ai/applovin-max): AppLovin MAX vs Axon: the publisher mediation side of AppLovin, ad units and auction.
- [AppLovin API: every endpoint for advertisers and publishers](https://www.sprites.ai/applovin-api): AppLovin API reference: Reporting, Campaign Management and the MAX revenue APIs.
- [AI Video Generators for Ads, Compared (2026)](https://www.sprites.ai/ai-video-tools): Higgsfield, Runway, Kling, Seedance, Veo, HeyGen, Arcads and Creatify compared for advertisers on cost per finished ad, refunds and commercial terms.
- [Higgsfield vs Runway vs Kling vs Seedance for Ads](https://www.sprites.ai/ai-video-tools/higgsfield-vs-runway-vs-kling-vs-seedance): Higgsfield, Runway, Kling and Seedance compared for advertisers: cost per finished ad, refunds on bad generations, commercial terms, and when none fits.
- [Kling vs Seedance for Ads (2026)](https://www.sprites.ai/ai-video-tools/kling-vs-seedance): Kling vs Seedance for advertisers: cost per finished ad, refunds on failed generations, commercial terms, free tiers, and what is left to do after.
- [Is Higgsfield Worth It for Ads? (2026 Review)](https://www.sprites.ai/ai-video-tools/higgsfield-review): Higgsfield reviewed for advertisers: what you get, credits per usable ad, run-to-run consistency, commercial terms, Marketing Studio, and the verdict.
- [Is Kling Worth It for Ads? (2026 Review)](https://www.sprites.ai/ai-video-tools/kling-review): Kling AI reviewed for advertisers: what each plan gets you, credits per usable ad, run-to-run consistency, commercial terms, and the verdict.
- [Best Higgsfield Alternatives for Ads (2026)](https://www.sprites.ai/ai-video-tools/higgsfield-alternatives): Higgsfield alternatives for advertisers, compared on cost per finished ad, refunds for bad generations, commercial terms and the editing still left to do.
- [Best Runway Alternatives for Ads (2026)](https://www.sprites.ai/ai-video-tools/runway-alternatives): Runway alternatives for advertisers, compared on cost per finished ad, what happens to credits on a bad generation, commercial terms and editing left.
- [Best Kling Alternatives for Ads (2026)](https://www.sprites.ai/ai-video-tools/kling-alternatives): Kling AI alternatives for advertisers, compared on cost per finished ad, refunds for bad generations, commercial terms and the editing still left to do.
- [Best Seedance Alternatives for Ads (2026)](https://www.sprites.ai/ai-video-tools/seedance-alternatives): Seedance alternatives for advertisers, compared on cost per finished ad, refunds for bad generations, commercial terms and the editing still left to do.
- [Claude for Video Editing: What Works in 2026](https://www.sprites.ai/claude-video-editing): Can Claude edit videos? Yes, through Claude Code with ffmpeg and Whisper: fillers, clips, captions, 9:16 reframes, -14 LUFS audio, thumbnails. The workflow.
- [Remove Filler Words From Video With Claude (2026)](https://www.sprites.ai/claude-video-editing/remove-filler-words): Cut um, uh, stutters and long pauses from a talking-head video with Claude Code, ffmpeg and a primed Whisper transcript. Exact prompts, commands and checks.
- [Turn a Podcast Into Shorts With Claude (2026)](https://www.sprites.ai/claude-video-editing/podcast-to-shorts): Turn a long podcast or video into vertical shorts with Claude Code: pick moments from the transcript, tighten, pace, reframe to 9:16 and caption. Real steps.
- [Auto Captions and Subtitles With Claude (2026)](https://www.sprites.ai/claude-video-editing/auto-captions): Add captions and subtitles to video with Claude Code: word timings from Whisper, an SRT rebuilt from the cut, burned-in captions that shrink to fit, a QA gate.
- [Auto Reframe Video to 9:16 With Claude (2026)](https://www.sprites.ai/claude-video-editing/reframe-vertical): Reframe horizontal video to vertical 9:16 with Claude Code: measure the face per shot, crop around it with ffmpeg, keep the head in frame and check every shot.
- [Clean Up Podcast Audio and Hit -14 LUFS With Claude](https://www.sprites.ai/claude-video-editing/audio-cleanup): Clean up podcast and talking-head audio with Claude Code and ffmpeg: high-pass, expander, denoise, EQ, 3:1 compression, de-esser, then -14 LUFS and -1 dBTP.
- [Remove Silence and Jump Cut Video With Claude](https://www.sprites.ai/claude-video-editing/remove-silence): Trim dead air and pauses from talking-head video with Claude Code and ffmpeg: detect pauses over 0.4 s, cut them to 0.2 s and hide the jump. Commands included.
- [Make YouTube Thumbnails With Claude (2026)](https://www.sprites.ai/claude-video-editing/thumbnails): Make YouTube thumbnails, Shorts covers and LinkedIn crops with Claude Code: the frame where the hook lands, the title in the middle band, four shapes.
- [Descript Alternative: Edit With Claude Instead (2026)](https://www.sprites.ai/claude-video-editing/descript-alternative): Replace Descript with Claude Code, ffmpeg and Whisper: filler removal, transcript cuts, captions and Studio Sound-style cleanup. Prices compared, limits stated.
- [Opus Clip Alternative: Make Shorts With Claude (2026)](https://www.sprites.ai/claude-video-editing/opus-clip-alternative): Turn podcasts into shorts with Claude Code instead of Opus Clip: transcript-picked moments, 9:16 reframes, captions. Opus Clip, Riverside, Vizard prices.
- [CapCut Alternative: Edit Talking-Head Video With Claude](https://www.sprites.ai/claude-video-editing/capcut-alternative): A CapCut alternative for talking-head and podcast video: Claude Code with ffmpeg and Whisper for captions, silence and filler cuts, 9:16 reframing and loudness.
- [Submagic Alternative: Captions and Shorts With Claude](https://www.sprites.ai/claude-video-editing/submagic-alternative): A Submagic alternative: Claude Code writes word-timed captions, cuts silences and fillers with ffmpeg. Submagic, Captions and Vizard prices compared.
- [Creative Arena](https://www.sprites.ai/creative-arena): Which AI video generator is best? Public Elo for 19 video and 12 image models, plus the same ad prompts run on six models: 56 clips.
- [Kling 3.0 Examples and Prompts, Tested on Ad Briefs](https://www.sprites.ai/creative-arena/kling): Kling 3.0 on seven real ad briefs: every clip, its score, the exact prompts, where it beats Veo and Seedance, and where it breaks.
- [Seedance 2.0 Prompts and Examples, Tested on Ad Briefs](https://www.sprites.ai/creative-arena/seedance): Seedance 2.0 on seven ad briefs plus Seedance 2.5 reference ads: the exact prompts, every clip, its score, and where it wins faces and UGC.
- [Veo 3.1 Prompts and Examples, Tested on Ad Briefs](https://www.sprites.ai/creative-arena/veo): Veo 3.1 on real ad briefs: every clip and score, the exact prompts, how it compares with Kling and Seedance, and what replaced Sora 2.
- [Wan 3.0 Examples, Tested on Ad Briefs](https://www.sprites.ai/creative-arena/wan): Wan 3.0 on five real ad briefs: every clip, its score, the exact prompts, and why a top public-arena model reads like stock on UGC and faces.
- [MiniMax Hailuo H3 Max Review, Tested on Ad Briefs](https://www.sprites.ai/creative-arena/minimax-hailuo): MiniMax H3 Max (Hailuo) on four real ad briefs: every clip, its score, the exact prompts, and where its labels and type break.
- [Happy Horse AI Video Model, Tested on Ad Briefs](https://www.sprites.ai/creative-arena/happy-horse): Is Happy Horse a good AI video model? Seven real ad briefs: every clip, its score, the exact prompts, and how it compares with Kling and Seedance.
- [Kling 3.0 vs Veo 3.1: Same Prompts, Side by Side](https://www.sprites.ai/creative-arena/kling-vs-veo): Kling 3.0 vs Veo 3.1 on the same ad prompts: the clips side by side, the score on each brief, which to use for product, UGC and faces, and the price.
- [Seedance 2.0 vs Veo 3.1: Same Prompts, Side by Side](https://www.sprites.ai/creative-arena/seedance-vs-veo): Seedance 2.0 vs Veo 3.1 on the same ad prompts: the clips side by side, the score on each brief, which wins faces and UGC, and when Veo is worth more.
- [AI Video Prompt Examples for Ads, Tested on 6 Models](https://www.sprites.ai/creative-arena/prompts): Seven AI video prompts for ads, copied word for word, each run on Kling, Seedance, Veo, Wan, MiniMax and Happy Horse, with every clip and its score.
- [Weird AI Characters: Jean Phil, Benjamin Stachio and More](https://www.sprites.ai/ai-characters): Weird AI characters from the Jean Phil wave, and the brief a brand can copy: one look, one gesture, a new place. Who they are, the numbers, and how to make one.
- [Who Is Jean Phil? Is Jean Philanthrope AI?](https://www.sprites.ai/ai-characters/jean-philanthrope): Jean Phil (Jean Philanthrope) is an AI-generated Frenchman who shadowboxes on TikTok and Instagram. Who made him, the $JEANPHIL coin and the copycats.
- [Is Benjamin Stachio Real? The AI Triple-Moustache Man](https://www.sprites.ai/ai-characters/benjamin-stachio): Benjamin Stachio is not real. The triple-moustache man with the huge neck dancing in bars is an AI character. Who he is, where he posts and the copycats.
- [Archibald Brown AI: Who Is Jean Phil’s English Rival?](https://www.sprites.ai/ai-characters/archibald-brown): Archibald Brown (Archibrown) is an AI character set up as Jean Phil’s English rival. Is he real, where he posts, and the $ARCHIBROWN memecoin.
- [Derek Mercer Bodybuilder: Real or AI?](https://www.sprites.ai/ai-characters/derek-mercer): The Derek Mercer bodybuilder on Instagram is an AI character from the Jean Phil wave. Is he real, where he posts, and his memecoin, $DRMR.
- [Is Jade Orlhabit Real? Jean Phil Character](https://www.sprites.ai/ai-characters/jade-orlhabit): Jade Orlhabit is an AI character in Jean Phil clips who promotes his coin, $JEANPHIL. Cointribune named her on Sep 28 2026. No account of her own is published.
- [Is Nigel Batt Real? The Farquaad AI Character](https://www.sprites.ai/ai-characters/nigel-batt): Nigel Batt is an AI character from the Jean Phil wave, with black Farquaad hair and his own token. Cointribune named him on Sep 28 2026. No account is named.
- [Is Brigitte Macaron Real? An AI Character](https://www.sprites.ai/ai-characters/brigitte-macaron): Brigitte Macaron is an AI character named beside Jean Phil. Top5Apps says a creator thread credited her with 16 million views in 3 days. No account is named.
- [Tung Tung Tung Sahur: What It Is and Who Made It](https://www.sprites.ai/ai-characters/tung-tung-tung-sahur): Tung Tung Tung Sahur is an AI-generated wooden log with a bat, first posted on TikTok in Feb 2025. Where it came from, what it means and who made it.
- [Tralalero Tralala: The AI Shark in Nikes, Explained](https://www.sprites.ai/ai-characters/tralalero-tralala): Tralalero Tralala is the AI-generated three-legged shark in Nike sneakers that started Italian brainrot on TikTok in Jan 2025. Origin, creator and meaning.
- [Brr Brr Patapim: The AI Tree Monkey, Explained](https://www.sprites.ai/ai-characters/brr-brr-patapim): Brr Brr Patapim is the AI-generated monkey and tree hybrid with giant feet, first posted on TikTok on Feb 17 2025 by @ofuscabreno. Origin and meaning.
- [Ballerina Cappuccina: The AI Coffee Ballerina, Explained](https://www.sprites.ai/ai-characters/ballerina-cappuccina): Ballerina Cappuccina is the AI-generated ballerina with a cappuccino for a head, first posted on TikTok on Mar 19 2025. Origin, creator, lore and meaning.
- [Chimpanzini Bananini: The AI Banana Monkey, Explained](https://www.sprites.ai/ai-characters/chimpanzini-bananini): Chimpanzini Bananini is the AI-generated chimpanzee in a banana, first posted on TikTok on Mar 13 2025 by @alexey_pigeon. Origin, creator and meaning.
- [Cappuccino Assassino: The AI Coffee Ninja, Explained](https://www.sprites.ai/ai-characters/cappuccino-assassino): Cappuccino Assassino is the AI-generated coffee-cup ninja, first posted on TikTok on Mar 5 2025 by @alexey_pigeon. Origin, creator, lore and meaning.
- [Trippi Troppi: The AI Shrimp Cat, Explained](https://www.sprites.ai/ai-characters/trippi-troppi): Trippi Troppi is the AI-generated shrimp-cat from Italian brainrot, first heard on TikTok on Feb 18 2025. Where it came from, who made it and what it means.
- [Lirili Larila: The AI Cactus Elephant, Explained](https://www.sprites.ai/ai-characters/lirili-larila): Lirili Larila is the AI-generated elephant and cactus in sandals, first posted on TikTok on Feb 28 2025 by @capybarawt. Origin, creator and meaning.
- [La Vaca Saturno Saturnita: The AI Saturn Cow](https://www.sprites.ai/ai-characters/la-vaca-saturno-saturnita): La Vaca Saturno Saturnita is the AI-generated cow with Saturn for a body, first posted on TikTok on Feb 6 2025 by @ofuscabreno. Origin, creator and meaning.
- [Boneca Ambalabu: The AI Frog Tire, Explained](https://www.sprites.ai/ai-characters/boneca-ambalabu): Boneca Ambalabu is the AI-generated frog and tyre on human legs, first posted on TikTok on Feb 2 2025 by @ofuscabreno. Origin, creator and meaning.
- [Italian Brainrot Charact