llms.txt
# Ploy
> Ploy is an AI-powered web marketing automation platform for growth teams. It helps teams build, optimize, and publish marketing sites, then use analytics, visitor identification, answer-engine optimization, and workflows to turn site activity into growth.
## What Ploy does
Ploy helps growth teams run their marketing website as an ongoing growth channel: build and ship pages, measure traffic, identify visiting companies, improve visibility in AI answers, and run repeatable marketing workflows.
## Use Ploy from your AI assistant (Ploy MCP)
Ploy has a remote MCP server, the Ploy MCP, at https://ploy.ai/api/mcp. Any AI assistant or agent that supports custom MCP servers can drive Ploy from a chat, so a user can grow their website without leaving the assistant. It uses Streamable HTTP and OAuth sign-in: paste the URL, sign in to Ploy, and approve access. No API key or token is needed. It is available to every Ploy account.
With the Ploy MCP connected, an assistant can:
- Start and continue chats with Ploy's Agent, which builds and edits pages on the site's own design system
- Read sites, forms, documents, visitors, conversations and artifacts
- Create, edit and delete databases, tables, columns and rows
- Publish saved site changes to the live site
Supported clients include Claude Desktop, claude.ai, Claude Code, ChatGPT, Codex desktop app, Codex CLI, Grok, Grok Bot, Meta Muse, Cursor, and any agent that supports remote MCP servers with OAuth.
- [Ploy MCP overview](https://ploy.ai/mcp): What you can do with Ploy from Claude, ChatGPT and other assistants, grouped by the permissions you grant.
- [Ploy MCP setup guide](https://docs.ploy.ai/mcp): Step-by-step setup for every supported client, permissions, and how to revoke access.
- [MCP server card](https://ploy.ai/.well-known/mcp/server-card.json): Machine-readable endpoint, transport and auth details.
- Claude Code: `claude mcp add --transport http ploy https://ploy.ai/api/mcp`, then type `/mcp`, select ploy and choose Authenticate
- Codex CLI: `codex mcp add ploy --url https://ploy.ai/api/mcp`
- Cursor: add `"ploy": { "url": "https://ploy.ai/api/mcp" }` under `mcpServers` in ~/.cursor/mcp.json, then select Connect in Cursor Settings
## Product
- [Pricing](https://ploy.ai/pricing): Free, Starter, Pro, and Enterprise plans.
- [Ploybooks](https://ploy.ai/ploybooks): Step-by-step marketing workflows Ploy runs end-to-end.
- [Answer Engine Optimization](https://ploy.ai/features/answer-engine-optimization): Tools for improving AI-search visibility and tracking citations.
- [AI Website Builder](https://ploy.ai/features/ai-website-builder): Build marketing pages with AI while keeping the site on-brand.
- [Analytics](https://ploy.ai/features/analytics): Understand site traffic and performance.
- [Visitor Identification](https://ploy.ai/features/visitor-identification): Identify companies visiting your site.
- [Account-Based Marketing](https://ploy.ai/features/account-based-marketing): Build account-focused marketing experiences.
- [Ploy Ads](https://ploy.ai/features/ploy-ads): Plan and manage paid advertising work.
- [Ploy Grow](https://ploy.ai/features/ploy-grow): Use site activity to guide growth work.
- [Hosting](https://ploy.ai/features/hosting): Publish and manage marketing sites.
## Who Ploy is for
- [Startups](https://ploy.ai/for/startups)
- [Agencies](https://ploy.ai/for/agencies)
- [Enterprise teams](https://ploy.ai/for/enterprise)
## Comparisons and alternatives
- [Ploy alternatives](https://ploy.ai/alternatives): An overview of Ploy alternatives and where each fits.
- [Ploy vs Flint](https://ploy.ai/vs/flint)
- [Ploy vs Framer](https://ploy.ai/vs/framer)
- [Ploy vs Webflow](https://ploy.ai/vs/webflow)
- [Ploy vs Vercel](https://ploy.ai/vs/vercel)
- [Ploy vs v0](https://ploy.ai/vs/v0)
- [Ploy vs Lovable](https://ploy.ai/vs/lovable)
- [Ploy vs Bolt](https://ploy.ai/vs/bolt)
- [Ploy vs Claude](https://ploy.ai/vs/claude)
## Public content
- [10 Best AI Website Builders for Enterprise Teams (2026)](https://ploy.ai/blog/best-ai-website-builder-for-enterprise-teams): Discover the best AI website builders for enterprise teams in 2026, from Ploy and Webflow to HubSpot, Framer, Wix Studio, and more.
- [10 Best All-in-One Website Growth Platforms for 2026](https://ploy.ai/blog/best-all-in-one-website-growth-platforms): Compare 10 all-in-one website growth platforms on builder, automation, CRM, and visitor intelligence, plus which ones keep optimizing after launch.
- [11 Best AI Website Builders for Ecommerce in 2026](https://ploy.ai/blog/best-ai-website-builders-ecommerce): Build a smarter ecommerce store with the best AI website builders for 2026, covering site creation, SEO, commerce features, and post-launch growth.
- [12 Best AI Landing Page Builders for Agencies in 2026](https://ploy.ai/blog/best-ai-landing-page-builders-for-agencies): Scale client campaigns with AI landing page builders designed for faster launches, brand consistency, conversion optimization, attribution, and multi-client workflows.
- [12 Best AI Landing Page Builders in 2026](https://ploy.ai/blog/best-ai-landing-page-builders): Build and optimize landing pages faster with 12 AI landing page builders for design, A/B testing, personalization, CRM integration, and conversions.
- [12 Best Vercel Alternatives in 2026](https://ploy.ai/blog/best-vercel-alternatives): Compare 12 Vercel alternatives for marketing sites based on team size, technical resources, launch speed, costs, and what happens after go-live.
- [13 best ABM platforms for mid-market and enterprise teams in 2026](https://ploy.ai/blog/best-abm-platforms): Build your ABM shortlist with 13 platforms covering account intelligence, intent data, personalization, advertising, and campaign execution.
- [13 Best ABM Tools for Startups in 2026](https://ploy.ai/blog/best-abm-tools-for-startups): Turn target accounts into pipeline with the best ABM tools for startups, covering intent signals, visitor identification, account targeting, outreach, and automation.
- [13 Best AEO Tools for Enterprise Brands in 2026](https://ploy.ai/blog/best-aeo-tools-enterprise): Discover the best AEO tools for enterprise brands in 2026, with options for AI visibility tracking, citation intelligence, content optimization, and execution.
- [13 Best AI Website Builders for SaaS Companies in 2026](https://ploy.ai/blog/best-ai-website-builder-for-saas-companies): Compare 13 AI website builders for SaaS, including Ploy, Framer, Webflow, Wix, and HubSpot CMS, and find the right fit for your team.
- [13 Best Website Personalization Tools for B2B in 2026](https://ploy.ai/blog/best-b2b-website-personalization-tools): Personalize your B2B website at scale with tools for account targeting, visitor identification, CRM data activation, experimentation, and continuous optimization.
- [14 Best AI Marketing Tools for Startups in 2026](https://ploy.ai/blog/best-ai-marketing-tools-for-startups): Build a smarter startup marketing stack with 14 AI tools for content, SEO, automation, visitor identification, advertising, research, and campaign execution.
- [14 Best Website Visitor Identification Tools in 2026](https://ploy.ai/blog/best-website-visitor-identification-tools): Find the best website visitor identification tools for 2026, including options for company-level identification, person-level data, CRM sync, and automated outreach.
- [14 Technical SEO Statistics That Reveal Where the Web Actually Stands in 2026](https://ploy.ai/blog/technical-seo-statistics): 55.7% of sites pass Core Web Vitals. Structured data adoption hit 50.6%. Mobile lags desktop by 8 points. Key metrics that define SEO competitiveness.
- [15 Best AI Website Builders for Agencies in 2026](https://ploy.ai/blog/best-ai-website-builder-for-agencies): Compare the 15 best AI website builders for agencies in 2026, from multi-site management and white-label reselling to platforms that keep optimizing post-launch.
- [15 Best CRO Tools in 2026 for Conversion Rate Optimization](https://ploy.ai/blog/best-cro-tools): Improve website conversions with 15 CRO tools for A/B testing, heatmaps, visitor analytics, landing pages, personalization, and continuous optimization.
- [15 SaaS Landing Page Examples (With Conversion Notes)](https://ploy.ai/blog/saas-landing-page-examples): We opened 15 SaaS landing pages and counted the form fields, CTAs, nav links and proof on each - from Datadog's one-field trial to Sigma's nine-field form. See which mechanics convert and what to steal.
- [16 Best AI SEO Tools for Better Rankings in 2026](https://ploy.ai/blog/best-ai-seo-tools): Find the best AI SEO tools for content optimization, technical SEO, competitor research, AI search visibility, and continuous growth workflows.
- [16 Best CRO Tools for SaaS Companies in 2026](https://ploy.ai/blog/best-cro-tools-for-saas): Compare 16 CRO tools for SaaS in 2026 across analytics, A/B testing, session replay, personalization, product analytics, and continuous optimization.
- [16 Best SEO Automation Tools for 2026](https://ploy.ai/blog/best-seo-automation-tools): Find the best SEO automation tools for rank tracking, content optimization, technical SEO, workflow execution, and AI search visibility in 2026.
- [16 Best Web Design Agencies in Los Angeles (2026)](https://ploy.ai/blog/web-design-agencies-los-angeles): Find 16 web design agencies in Los Angeles for 2026. Compare specialties, project costs, timelines, and capabilities to find the right fit.
- [17 Best Web Design Agencies in New York (2026)](https://ploy.ai/blog/best-web-design-agencies-new-york): Find 17 of the best web design agencies in New York for 2026, with their capabilities, ideal use cases, pricing considerations, and agency fit.
- [17 Organic Traffic Statistics That Reveal How Search Has Changed in 2026](https://ploy.ai/blog/organic-traffic-statistics): 17 sourced statistics on organic CTR benchmarks, search market share, ranking performance, and how AI Overviews are changing organic traffic in 2026.
- [20 Best SaaS Websites in 2026 (And What to Steal From Each)](https://ploy.ai/blog/best-saas-websites): 20 best SaaS websites, measured: what each pricing page publishes, what every SaaS site now has, and the ideas worth stealing for your own site.
- [22 Website Redesign ROI Statistics](https://ploy.ai/blog/website-redesign-roi-statistics): Performance benchmarks, cost breakdowns, and conversion data from 500+ redesign projects showing where returns actually come from.
- [25 Account-Based Marketing Statistics in 2026](https://ploy.ai/blog/account-based-marketing-statistics): 25 ABM statistics on adoption, ROI, pipeline lift, sales-marketing alignment, and technology trends. Data-driven benchmarks for B2B marketing leaders.
- [25 Best About Us Page Examples (2026) + Template](https://ploy.ai/blog/about-us-page-examples): We analyzed 25 About Us page examples from Stripe, Notion, Ramp and Airbnb. See what the best ones have in common, what to steal, and a simple template.
- [25 ICP Website Visitor Statistics - 2026](https://ploy.ai/blog/icp-website-visitor-statistics): 25 research-backed statistics on website visitor behavior, traffic sources, and conversion patterns. Benchmarks for B2B teams targeting high-value accounts.
- [25 Marketing Automation Statistics That Define Growth in 2026](https://ploy.ai/blog/marketing-automation-statistics-growth): 25 data-backed statistics on AI personalization, omnichannel integration, lead scoring, journey orchestration, and workflow automation reshaping B2B marketing in 2026.
- [25 Testimonial Examples That Actually Build Trust (2026)](https://ploy.ai/blog/testimonial-examples): 25 testimonial examples from Ramp, Stripe, Gong, AG1 and more, with screenshots: who they name, what they quantify, and what to steal for your own site.
- [30 Best Landing Page Examples in 2026 (With Breakdowns)](https://ploy.ai/blog/landing-page-examples): We measured 30 landing page examples from Stripe, Notion, Ramp, Apple and more: headlines, buttons, forms and proof. See what works and what to steal.
- [30 Website Conversion Rate Benchmarks by Industry (2026 Data)](https://ploy.ai/blog/website-conversion-rate-benchmarks-by-industry): Industry-specific conversion metrics, funnel benchmarks, and channel performance data showing where optimization efforts actually move the needle.
- [30 Website Optimization Statistics You Should Know in 2026](https://ploy.ai/blog/website-optimization-statistics): 30 website optimization statistics on page speed, conversion rates, and AI search, plus what separates top-performing sites from everyone else in 2026.
- [32 B2B Website Benchmarks: Traffic, Bounce Rate, and Conversion Statistics by Industry](https://ploy.ai/blog/b2b-website-benchmarks): Performance benchmarks, conversion data, and engagement metrics that reveal what separates high-performing B2B websites from the rest.
- [32 Website Personalization Statistics](https://ploy.ai/blog/website-personalization-statistics): ROI benchmarks, adoption trends, and performance data showing how personalized web experiences contribute to growth.
- [38 Landing Page Statistics for 2026: Conversion Rates, Load Times, and Trends](https://ploy.ai/blog/landing-page-statistics): 38 landing page statistics for 2026 covering conversion rates, B2B and SaaS benchmarks, page speed, mobile performance, forms, AI, and A/B testing.
- [44 Landing Page Conversion Rate Statistics: 2026 Benchmarks That Separate Top Performers from Everyone Else](https://ploy.ai/blog/landing-page-conversion-rate-statistics): Industry benchmarks, optimization levers, and performance gaps that reveal why some landing pages convert at 13% while others struggle at 3%.
- [6 Best Bolt.new Alternatives for Growth Teams](https://ploy.ai/blog/best-bolt-new-alternatives): Prototyping in Bolt.new is fast. Shipping a marketing site your team can run is not. See how Lovable, Webflow, Framer, v0, Replit, and Ploy compare.
- [6sense Pricing 2026: Costs, Plans, and Hidden Fees](https://ploy.ai/blog/6sense-pricing): Find out what 6sense really costs in 2026, from annual contracts and setup fees to ongoing RevOps expenses and the hidden costs behind enterprise ABM.
- [7 Best 6sense Alternatives for B2B Teams in 2026](https://ploy.ai/blog/6sense-alternatives): 6sense can be powerful, but it comes with a heavier setup. These 7 alternatives cover visitor identification, ABM, contact data, and website personalization.
- [7 Best Durable Alternatives in 2026](https://ploy.ai/blog/best-durable-alternatives): Find the right Durable alternative for 2026, with options like Ploy, Webflow, Framer, and Wix for design control, SEO, analytics, and growth.
- [7 Best Framer Alternatives in 2026 (Compared)](https://ploy.ai/blog/best-framer-alternatives): Compare the 7 best Framer alternatives in 2026, from Webflow and Unbounce to Ploy. See which platform keeps improving your site after launch.
- [7 Best Leadfeeder Alternatives for B2B Teams in 2026](https://ploy.ai/blog/leadfeeder-alternatives): Leadfeeder identifies companies, but your team may need more. Here are 7 alternatives for visitor identification, outreach, personalization, and website growth.
- [7 Best Lovable Alternatives in 2026](https://ploy.ai/blog/best-lovable-alternatives): Lovable turns prompts into apps, but a marketing site needs more. Compare 7 alternatives on design control, SEO, visitor data, and post-launch work.
- [7 Best RB2B Alternatives for Visitor Identification in 2026](https://ploy.ai/blog/rb2b-alternatives): Need more than RB2B offers? These 7 alternatives cover person-level identification, global visitor data, sales follow-up, and integrated growth tools.
- [7 Best v0 Alternatives in 2026 (Ranked)](https://ploy.ai/blog/best-v0-alternatives): Great React components are only part of a website. These 7 v0 alternatives handle hosting, CMS, SEO, integrations, and the maintenance that follows.
- [7 Best ZoomInfo Alternatives for Visitor Identification in 2026](https://ploy.ai/blog/zoominfo-alternatives): Looking for a ZoomInfo alternative? Compare 7 visitor identification tools for B2B teams, including Ploy, Leadfeeder, Warmly, RB2B, and 6sense.
- [8 Best Clearbit Alternatives in 2026 After the Breeze Rebrand](https://ploy.ai/blog/clearbit-alternatives): Clearbit is now part of HubSpot Breeze Intelligence. Find 8 alternatives for enrichment, visitor identification, sales data, and B2B growth in 2026.
- [8 Best Lead Forensics Alternatives for B2B Teams in 2026](https://ploy.ai/blog/lead-forensics-alternatives): Lead Forensics isn’t your only option for uncovering anonymous website traffic. Here are 8 alternatives for visitor identification, sales intelligence, and growth.
- [8 Best Squarespace Alternatives in 2026](https://ploy.ai/blog/best-squarespace-alternatives): Compare eight Squarespace alternatives for design control, launch speed, visitor identification, AEO, migration, and post-launch growth workflows.
- [8 Best Web Design Agencies in Chicago for 2026](https://ploy.ai/blog/best-web-design-agencies-chicago): Discover 8 top web design agencies in Chicago for 2026, with options for B2B, SaaS, small businesses, enterprise teams, and ongoing growth.
- [A CMS is nice. An (agentic) database is better.](https://ploy.ai/blog/a-cms-is-nice-an-agentic-database-is-better): A CMS is nice. An (agentic) database is better.
- [AI SEO in 2026: How AI Agents Improve Search Rankings](https://ploy.ai/blog/ai-seo): See how AI SEO agents improve rankings through content optimization, technical fixes, AEO, competitor monitoring, and continuous execution.
- [AI Web Design with Opus and Sol](https://ploy.ai/blog/ai-web-design-with-opus-and-sol): The best prompt isn't a prompt. It's a picture. That and many other I've picked up building websites with AI: how to spot slop, where the models forget, why the design plan is the whole game.
- [Answer Engine Optimization (AEO): Complete Guide for 2026](https://ploy.ai/blog/answer-engine-optimization-guide): Get your content cited in AI-generated answers with an AEO strategy covering content structure, schema markup, citation tracking, and continuous optimization.
- [Best AI Website Builder for Small Business (2026)](https://ploy.ai/blog/best-ai-website-builder-for-small-business): A practical comparison of AI website builders for small businesses, covering setup, design, ecommerce, cost, and ongoing growth support.
- [Best AI Website Builder for Startups (2026)](https://ploy.ai/blog/best-ai-website-builder-for-startups): A practical comparison of AI website builders for startups, from fast first sites to ongoing search, conversion, and pipeline work.
- [Best B2B Websites: 20 Examples From Ramp, Clay, Gong and More](https://ploy.ai/blog/best-b2b-websites): The first screen of 20 B2B homepages, read closely: what the headline claims, whether it sends you to a product or a rep, and which seven show proof above the fold. Includes what to copy from each.
- [Best Flint Alternatives in 2026](https://ploy.ai/blog/best-flint-alternatives): Compare 12 Flint alternatives for building landing pages, identifying visitors, connecting CRM data, and improving marketing performance after launch.
- [Best Web Design Agencies in 2026: 15 Top Picks](https://ploy.ai/blog/best-web-design-agencies): Discover 15 of the best web design agencies in 2026 for SaaS, B2B, startups, and enterprise teams, with specializations, platforms, and key strengths.
- [Best Webflow Alternatives for Marketing Teams in 2026](https://ploy.ai/blog/webflow-alternatives): Compare 6 Webflow alternatives on technical requirements, implementation speed, and what each platform actually does after your site goes live.
- [Best Wix Alternatives in 2026](https://ploy.ai/blog/best-wix-alternatives): Compare the best Wix alternatives for growth teams based on shipping speed, SEO, visitor intelligence, integrations, and post-launch work.
- [Best WordPress Alternatives in 2026 (Compared)](https://ploy.ai/blog/b
