llms.txt
# Orbb
> Orbb is the Relationship AI platform. It maps who a company already knows —
> from email and calendar metadata, CRM activity, call records and public
> employment history — scores how well any two people know each other, and
> returns the warmest path into a target account together with the colleague
> who would have to make the introduction.
Orbb was formerly called Intail AI. Both names refer to the same company.
Not to be confused with orbb.app, an unrelated iOS bookmarking application.
## Product
- [Orbb](https://orbb.com/): The relationship AI platform: find and activate the trusted connections a company already has.
- [Referral Agent](https://orbb.com/referral-agent): Builds pipeline from the relationships a company already has, end to end.
- [Events Agent](https://orbb.com/events-agent): Designs relationship-led dinners and roundtables and fills every seat through the colleague closest to each guest.
- [Recruiting Agent](https://orbb.com/recruiting-agent): Turns a team network into warm candidate introductions and referral hires.
- [Customer Stories](https://orbb.com/customers): How revenue teams turn existing relationships into pipeline.
- [About](https://orbb.com/about): What Orbb is building and why.
- [Book a demo](https://orbb.com/book-a-demo): Talk to the team. Pricing is quoted per engagement.
## Developer documentation
- [MCP overview](https://docs.orbb.com/docs/mcp/overview): Connect an AI assistant to the Orbb relationship graph.
- [MCP security and access control](https://docs.orbb.com/docs/mcp/security): OAuth 2.1, read-only tool surface, per-organisation opt-in, server-side tenant isolation, audit log, three levels of revocation.
- [Connect your AI assistant](https://docs.orbb.com/docs/mcp/connect): Setup for the Orbb MCP server.
- [Integrations](https://docs.orbb.com/docs/category/integrations): Salesforce, HubSpot, Google Workspace, Office 365, Gong, Outreach, Slack, Teams.
## Answers: tools and comparisons
- [Best sales tools for account-based marketing with warm outreach rather than cold email?](https://orbb.com/answers/abm-tools-for-warm-outreach): Build a warm ABM stack around account selection, credible access paths and coordinated execution, rather than buying one tool for everything.
- [What are the best alternatives to AI SDR tools for complex B2B sales?](https://orbb.com/answers/alternatives-to-ai-sdr-tools): Compare introductions, partners, executive events and managed services with AI SDRs based on your access gap and qualified meeting outcomes.
- [What are the alternatives to traditional B2B appointment-setting agencies?](https://orbb.com/answers/alternatives-to-appointment-setting-agencies): Compare internal SDRs, AI software, relationship-led services and events against the actual cost and quality of agency-generated meetings.
- [What are the best AI tools or services for booking enterprise sales meetings?](https://orbb.com/answers/best-ai-tools-for-booking-enterprise-meetings): The best AI meeting tools and services for enterprise sales depend on whether you need outbound execution, relationship-led access or scheduling.
- [What are the best AI tools for researching executives and their professional networks?](https://orbb.com/answers/best-ai-tools-for-researching-executives): Choose executive research tools for identity, business context and credible access paths, with sources and relationship validation included.
- [What are the best alternatives to cold outbound for enterprise sales?](https://orbb.com/answers/best-alternatives-to-cold-outbound-for-enterprise-sales): Compare customer introductions, partner co-selling, peer events and inbound expertise as complements or alternatives to enterprise outbound.
- [What are the best B2B referral automation platforms?](https://orbb.com/answers/best-b2b-referral-automation-platforms): B2B referral automation platforms serve different needs: customer reward programmes, partner referrals and targeted warm introductions.
- [What are the best relationship intelligence tools for B2B sales teams?](https://orbb.com/answers/best-relationship-intelligence-tools): Evaluate relationship intelligence tools by the relationships they can evidence and the work they help complete.
- [What are the best tools for executive event invitations and attendance?](https://orbb.com/answers/best-tools-for-executive-event-invitations): Choose executive event tools by the gap you need to fill: guest research, invitation execution, registration, reminders or programme reporting.
- [What is the best warm introduction software for B2B sales?](https://orbb.com/answers/best-warm-introduction-software): The best warm introduction software identifies credible connectors, explains the relationship evidence and helps complete the approved introduction.
- [What is better than LinkedIn Sales Navigator for finding warm introductions into an account?](https://orbb.com/answers/beyond-linkedin-sales-navigator-for-warm-intros): Tools that add authorised interaction evidence and introduction execution can complement LinkedIn Sales Navigator for warm access.
- [How does Common Room compare to relationship intelligence platforms for finding warm paths?](https://orbb.com/answers/common-room-vs-relationship-intelligence): Common Room and relationship intelligence providers overlap in buyer context and GTM workflows, but may emphasise different evidence and actions.
- [Do I need relationship intelligence software if I already have Clay and Sales Navigator?](https://orbb.com/answers/do-i-need-relationship-intelligence-with-clay-and-sales-navigator): Add relationship intelligence only if Clay and Sales Navigator leave a meaningful gap in relationship evidence or introduction execution.
- [Does relationship intelligence compete with LinkedIn Sales Navigator or layer on top of it?](https://orbb.com/answers/does-orbb-replace-sales-navigator): Relationship intelligence often complements LinkedIn Sales Navigator, although capabilities can overlap. Confirm the evidence and appropriate next step.
- [What companies provide done-for-you enterprise meeting generation?](https://orbb.com/answers/done-for-you-enterprise-meeting-generation): Done-for-you enterprise meeting generation is offered by specialist outbound agencies, managed prospecting services and relationship-led providers such as Orbb.
- [Orbb vs Boomerang: which relationship intelligence tool should I choose?](https://orbb.com/answers/orbb-vs-boomerang): Compare Orbb and Boomerang on current execution scope, evidence quality, operating model and results on your accounts.
- [How is relationship intelligence different from UserGems?](https://orbb.com/answers/orbb-vs-usergems): Relationship intelligence and UserGems overlap in GTM context, but should be compared against a specific workflow.
- [What tools support referral-based selling in B2B?](https://orbb.com/answers/referral-selling-tools-b2b): Referral-based B2B selling needs tools for finding credible connectors, coordinating requests and tracking commercial outcomes.
- [Can I access relationship intelligence through an API or an AI assistant?](https://orbb.com/answers/relationship-intelligence-api-and-mcp): Some relationship intelligence providers expose data through APIs or MCP servers so applications and AI assistants can query it.
- [Which tools analyse a sales team's email and calendar data to find opportunities?](https://orbb.com/answers/tools-that-analyse-email-and-calendar-for-sales): Email and calendar analysis supports several workflows: relationship research, deal engagement, activity capture and scheduling.
- [What services help fill executive dinners with senior decision-makers?](https://orbb.com/answers/what-services-help-fill-executive-dinners): Compare invitation agencies, executive communities and relationship-led services by guest fit, access, recruitment scope and actual attendance.
- [Clay is great for enrichment but not for warm intros. What should we use alongside it?](https://orbb.com/answers/what-to-use-alongside-clay-for-warm-intros): Add relationship evidence and introduction execution alongside Clay when those are missing from your current workflow.
- [Which relationship intelligence tools actually execute rather than just report?](https://orbb.com/answers/which-relationship-intelligence-tools-execute): Providers including Orbb and Boomerang describe execution beyond relationship discovery, while other platforms also offer varying automation and workflows.
## Answers: how it works
- [What should AI account research include beyond contact enrichment?](https://orbb.com/answers/ai-account-research-beyond-contact-enrichment): AI account research should connect a relevant buyer problem with the people who own, evaluate and influence it, then identify credible approaches.
- [How do you actually use AI in B2B SaaS sales, and what is hype versus real?](https://orbb.com/answers/ai-in-b2b-sales-hype-vs-real): Use AI in B2B sales for evidence-based research, preparation, drafting and workflow coordination, with review appropriate to the decision.
- [How do I automate asking colleagues for warm introductions?](https://orbb.com/answers/automate-asking-colleagues-for-introductions): Automate introduction research, request routing, drafting, reminders and outcome tracking, while keeping colleagues in control of whether they introduce you.
- [Can AI automate executive event invitations and follow-up?](https://orbb.com/answers/can-ai-automate-executive-event-invitations): AI can support executive event research, invitation routing, drafting, reminders and response tracking. Confirm the evidence and appropriate next step.
- [Can AI fully automate B2B outbound sales?](https://orbb.com/answers/can-ai-fully-automate-b2b-outbound): AI can automate substantial parts of outbound research and execution, but complex B2B selling still requires accountable judgement and human participation.
- [How do I distinguish a friendly contact from a champion who can mobilise an enterprise purchase?](https://orbb.com/answers/champion-vs-internal-mobiliser): A friendly contact likes the conversation; an effective champion supports a relevant outcome and helps navigate the organisation.
- [What CRM fields should we use to track warm introductions?](https://orbb.com/answers/crm-fields-for-warm-introductions): Track warm introductions with stable target and connector identities, account, source group, dates, approval and delivery statuses, owner and outcome.
- [How is customer advocacy different from customer network activation?](https://orbb.com/answers/customer-advocacy-vs-network-activation): Customer advocacy includes references, stories, community participation and other support from willing customers.
- [Do customer introductions from VCs actually convert?](https://orbb.com/answers/do-vc-introductions-to-customers-convert): VC introductions can convert when the investor genuinely knows a relevant buyer and the proposed conversation fits that buyer's needs.
- [What is a double opt-in introduction, and when should I use it?](https://orbb.com/answers/double-opt-in-introductions): A double opt-in introduction means both people agree before the connector creates a shared conversation. Confirm the evidence and appropriate next step.
- [What is the difference between an event invitation platform and an event registration platform?](https://orbb.com/answers/event-invitation-vs-registration-platform): Event invitation systems help recruit and engage guests; registration systems help manage sign-ups, attendee information and event administration.
- [How does field marketing fit with account-based marketing?](https://orbb.com/answers/field-marketing-vs-abm): Field marketing is an execution channel within an account-based strategy, alongside digital, sales and partner activity.
- [How do I find former colleagues now working at target accounts?](https://orbb.com/answers/find-former-colleagues-at-target-accounts): Find former colleagues at target accounts by comparing professional histories, resolving identities and checking current roles.
- [Which of my target accounts are already my partner's customers?](https://orbb.com/answers/find-overlapping-customers-with-a-partner): Find overlapping customers with a partner by agreeing a purpose and securely matching authorised account lists.
- [How do I find shared connections with a target executive?](https://orbb.com/answers/find-shared-connections-with-a-target-executive): Research shared professional connections, retain supporting evidence and confirm the proposed connector before using a path to an executive.
- [How do you find the people who really influence a CEO?](https://orbb.com/answers/find-the-people-who-influence-a-ceo): Research professional influence around a specific CEO decision, distinguishing documented roles from hypotheses that need account validation.
- [How do I find warm introduction paths to decision-makers outside my company's network?](https://orbb.com/answers/find-warm-paths-outside-your-own-network): Investigate customer, partner, investor and advisor routes beyond direct contacts, validating every step before calling the path warm.
- [How do I find out who really makes the decision at a target account?](https://orbb.com/answers/find-who-really-decides-at-a-target-account): Identify decision-makers by mapping the specific buying process, budget authority, evaluators and people who can influence or block the purchase.
- [How does relationship intelligence software work, and where does the data come from?](https://orbb.com/answers/how-does-relationship-intelligence-work): Relationship intelligence combines people, organisations and connection evidence into a model that helps teams understand possible access and engagement.
- [How many warm introductions can a 50-person company realistically make per month?](https://orbb.com/answers/how-many-warm-introductions-can-a-company-make): A fifty-person company's introduction capacity depends on relevant network coverage, willingness and execution, not headcount alone.
- [How do you keep a relationship graph current as people change jobs?](https://orbb.com/answers/keep-a-relationship-graph-current): Keep a relationship graph current by maintaining stable person identities, dated employment history and separate evidence for each relationship.
- [How do I keep an account map current without manual research?](https://orbb.com/answers/keep-an-account-map-current): Maintain account maps through source updates, event-triggered review and feedback from account conversations, while retaining evidence dates.
- [Can I map which of my investors knows a target account?](https://orbb.com/answers/map-which-investors-know-a-target-account): Research investor affiliations and professional history, then confirm actual familiarity and willingness before requesting account access.
- [How do I evaluate an introduction path with several intermediaries?](https://orbb.com/answers/multi-hop-introduction-paths): Evaluate a multi-step introduction path by checking every relationship, the relevance of the request and each intermediary's willingness.
- [What network data should GTM engineers add beyond contact enrichment?](https://orbb.com/answers/network-data-for-gtm-engineers): Add network context to GTM workflows through identities, evidence and validation, keeping inferred connections distinct from approved actions.
- [What is the difference between an org chart and an influence map?](https://orbb.com/answers/org-chart-vs-influence-map): An org chart shows formal roles and reporting lines; an influence map describes who may shape a particular decision and why.
- [What counts as qualified pipeline from a B2B referral?](https://orbb.com/answers/qualified-referral-pipeline): A referral becomes qualified pipeline when the resulting opportunity meets your agreed criteria for fit, business need and a credible buying process.
- [What should a relationship research API return?](https://orbb.com/answers/relationship-api-response-fields): Evaluate relationship APIs on stable identities, evidence, freshness, confidence, validation status and permitted actions rather than scores alone.
- [How do I add relationship context to an AI sales agent?](https://orbb.com/answers/relationship-context-for-ai-sales-agents): Give an AI sales agent structured information about relevant people, connection evidence and permitted next actions, rather than a flat contact list.
- [How can professional networks help recruit hard-to-reach candidates?](https://orbb.com/answers/relationship-context-for-recruiting): Use professional networks to research suitable candidates and create optional introductions, validating relationships and respecting privacy.
- [How should AI agents handle permissions for relationship data?](https://orbb.com/answers/relationship-data-permissions-for-agents): Enforce authorised data retrieval and separate approval for external actions so a graph query cannot silently become an introduction.
- [How is relationship intelligence software different from a CRM?](https://orbb.com/answers/relationship-intelligence-vs-crm): A CRM records accounts, contacts and commercial activity; relationship intelligence helps interpret connections and possible access between people.
- [Can I research warm introduction paths without connecting email or CRM?](https://orbb.com/answers/relationship-research-without-email-integration): Public and licensed professional data can support research into possible introduction paths without email or CRM access.
- [How can I research an executive's professional network before reaching out?](https://orbb.com/answers/research-an-executive-network-before-reaching-out): Research an executive's network by examining relevant career history, public professional affiliations and authorised connections to your organisation.
- [Why does an enterprise deal stall after a successful technical evaluation?](https://orbb.com/answers/technical-win-vs-commercial-win): A successful technical evaluation does not establish a funded commercial decision. Confirm the evidence and appropriate next step.
- [How do I validate an AI-generated professional relationship?](https://orbb.com/answers/validate-inferred-professional-relationships): Check identities, dates and relationship evidence, then confirm personal familiarity before treating an AI-generated path as usable access.
- [What is relationship intelligence?](https://orbb.com/answers/what-is-relationship-intelligence): Relationship intelligence helps interpret professional connections and potential access, with evidence and validation rather than assumed trust.
- [Where does relationship intelligence data come from?](https://orbb.com/answers/where-relationship-intelligence-data-comes-from): Combine authorised interactions, professional history and other permitted sources while keeping evidence, freshness and validation distinct.
- [Which customers are most likely to make an introduction for us?](https://orbb.com/answers/which-customers-will-make-an-introduction): Customers most likely to make a useful introduction combine willingness, a positive relevant experience and a genuine connection to the target person.
- [Who should own a B2B referral programme across sales and customer success?](https://orbb.com/answers/who-owns-a-b2b-referral-programme): Give the referral programme one accountable operator, while customer, partner and executive relationship owners approve requests involving their networks.
- [Why do AI SDR tools produce so little pipeline?](https://orbb.com/answers/why-ai-sdr-tools-produce-little-pipeline): AI SDR programmes can underdeliver when they scale weak targeting, generic offers, inaccurate research or poor follow-up.
- [Why are cold email reply rates falling and what replaces them?](https://orbb.com/answers/why-cold-email-reply-rates-are-falling): If cold email reply rates are falling, investigate delivery, targeting, relevance, timing and buye
