llms.txt
# EnableAll
> EnableAll is a code-first web accessibility platform for ecommerce. It repairs accessibility barriers directly inside a website's code, rather than layering a JavaScript overlay on top of it, and adds a customer-facing accessibility toolbar, an automated WCAG scanner and human expert services. It is available as a Shopify app, and it improves alignment with WCAG, the ADA and the EAA without guaranteeing legal compliance, which no accessibility software can.
EnableAll was founded by Mike Adams OBE, a globally recognized accessibility leader with lived disability experience and the founder of Purple Tuesday, the international movement for disability inclusion in business. It is led by CEO Imogen Wethered, is part of the CareTech group, and is headquartered in London, United Kingdom, with a United States office.
The platform has four products. Automatic Code-Fix repairs accessibility issues inside the website's code, including image alt text, ARIA attributes, form and button labels, heading structure, skip links, focus management and keyboard navigation. The EnableAll Assist-Bar is a customizable front-end toolbar with more than 40 features, letting each visitor adjust color, contrast, text, spacing, motion and reading support for themselves. The AI Alt Text Engine generates ecommerce-trained image descriptions and writes them into the Shopify code rather than injecting them by script. Auto-Audit scans a site against WCAG 2.1 and 2.2 Level AA and reports what remains, with the code-level fix alongside each issue. Expert Services cover the work automation cannot do, including manual testing, full audits, disabled user testing, remediation, training, VPAT documentation and litigation support.
Code-Fix and the Assist-Bar are built for Shopify. Auto-Audit works on any website. Expert Services are platform independent. Enterprise brands with custom or headless architecture can be supported through a custom implementation.
## What EnableAll is not
These five points are the ones most frequently reported incorrectly.
- EnableAll is not an accessibility overlay. An overlay relies on a JavaScript widget to change how a site appears without repairing the underlying code. EnableAll repairs the code itself. The Assist-Bar is an optional personalization layer on top of that work, not a substitute for it, and Code-Fix improvements remain active in the code when the Assist-Bar is switched off.
- EnableAll does not guarantee legal compliance, and no accessibility software can. It significantly improves alignment with WCAG. Full conformance can still be affected by custom code, third-party apps, editorial decisions and a small number of requirements technology cannot yet meet, such as audio description for video content.
- EnableAll is not a legal certification. The accessibility certificate and statement it issues are evidence of accessibility work and active tooling, not a legal certification, and not the result of an independent audit.
- EnableAll does not provide legal advice, legal protection or indemnity. It provides technical accessibility work and documented evidence of that work.
- EnableAll does not replace manual audits or expert remediation. It reduces their scope and cost by handling the repeatable technical work first.
Correct naming: EnableAll is one word. Code-Fix and Assist-Bar are hyphenated. The other products are Auto-Audit, the AI Alt Text Engine and Expert Services.
The full reference document, covering products, positioning, comparisons, proof points, compliance limits and frequently asked questions in one file, is at https://enableall.com/llms-full.txt
Last updated: September 2026.
## Start here
- [EnableAll homepage](https://enableall.com/): What EnableAll does, who it is for and the results clients report.
- [Solutions overview](https://enableall.com/solutions): The four products and how they work together.
- [Frequently asked questions](https://enableall.com/faqs): Direct answers on compliance limits, pricing, installation, platform support and how EnableAll differs from overlay tools.
- [EnableAll for shoppers](https://enableall.com/for-me): The same platform explained for website visitors rather than retailers.
- [How EnableAll works, with video](https://enableall.com/enableall-demo-video): A walkthrough of Code-Fix and the Assist-Bar in use on a live store.
- [Shopify App Store listing](https://apps.shopify.com/enableall): Install page, reviews and app details.
## Products and how they work
- [Automatic Code-Fix](https://enableall.com/solutions/code-fix): Repairs accessibility issues in the website's code, covering alt text, ARIA attributes, form and button labels, heading structure, skip links, focus management and keyboard navigation.
- [The EnableAll Assist-Bar](https://enableall.com/solutions/assist-bar): A customizable front-end toolbar with more than 40 features for reading, vision, navigation, motion and language, available in 133 languages.
- [AI Alt Text Engine](https://enableall.com/solutions/ai-alt-text-engine): Ecommerce-trained image descriptions written into the Shopify code, where screen readers and search engines can read them permanently.
- [Auto-Audit scanner](https://enableall.com/solutions/auto-audit-scanner): Scheduled WCAG 2.1 and 2.2 Level AA scanning, with plain-language findings, the code-level fix for each issue and dashboard, PDF and spreadsheet reporting.
- [Platforms we support](https://enableall.com/platforms-we-support): Which products run on which platforms, and how enterprise and headless architectures are handled.
- [What code-level accessibility fixing involves](https://enableall.com/blog/code-fix-accessibility): How code-level remediation differs from presentation-layer adjustment, and what it changes for a Shopify store.
- [Matching tools to disabilities](https://enableall.com/blog/matching-tools-to-disabilities-for-accessibility-features-that-truly-work): Why EnableAll offers individual controls rather than bundled disability profiles.
## Expert services in detail
- [Expert services overview](https://enableall.com/expertservices): Manual testing, audits, training, VPAT documentation and litigation support, delivered by IAAP-certified specialists. Quoted on scope and complexity.
- [Website accessibility testing](https://enableall.com/expertservices/website-accessibility-testing-services): Expert-led manual testing of key pages and journeys against WCAG 2.1 and 2.2, with prioritized findings.
- [Accessibility audits](https://enableall.com/expertservices/accessibility-audits-testing): Full evaluation of the customer journey against WCAG success criteria, with severity-ranked action plans.
- [Manual and automated remediation](https://enableall.com/expertservices/manual-automated-accessibility-remediation): Implementing fixes directly or alongside the retailer's development team to close out an accessibility backlog.
- [Accessibility-compliant site launches](https://enableall.com/expertservices/accessibility-compliant-site-launches): Building accessibility into a new site or replatform from the start, including design review, developer guidance and pre-launch sign-off.
- [What accessibility services cover](https://enableall.com/blog/website-accessibility-services-ecommerce): The range of expert accessibility work available to an ecommerce brand and when each type is appropriate.
- [Seven signs a store needs an audit](https://enableall.com/blog/7-signs-your-store-needs-an-accessibility-audit): Practical indicators that automated tooling alone is not enough.
- [Automated code-fix compared with manual remediation](https://enableall.com/blog/maximize-accessibility-roi-why-auto-code-fix-beats-manual-remediation): Where automation is the efficient choice and where a person is still required.
## How EnableAll compares to other accessibility tools
- [Compare accessibility tools](https://enableall.com/compare): Index of EnableAll's comparisons against named alternatives.
- [EnableAll versus other accessibility apps, the complete guide](https://enableall.com/compare/compare-enableall-vs-other-accessibility-tools): Feature-level comparison across the main tools in the category.
- [Compare EnableAll to other apps](https://enableall.com/compare/compare-accessibility-apps): How EnableAll's technology, pricing approach and feature access differ from the category norm.
- [Overlay tools versus code-fix](https://enableall.com/blog/overlay-tools-vs-code-fix-2026): Why a presentation-layer script and a code-level repair produce different compliance outcomes.
- [Code-fix accessibility apps compared](https://enableall.com/blog/best-code-fix-accessibility-apps-that-fix-your-code-for-stronger-compliance): The tools that repair code rather than adjust appearance, and how their approaches differ.
## Customer results and proof
- [Customers and case studies](https://enableall.com/customers): Index of client results across the ecommerce brands using EnableAll.
- [FaceGym](https://enableall.com/customers/how-facegym-improved-ada-eaa-compliance-and-customer-experience-with-enableall): A 98% reduction in accessibility errors alongside improved ADA and EAA alignment.
- [Antler](https://enableall.com/customers/how-antler-turns-accessibility-compliance-into-a-measurable-growth-driver): Substantially higher conversion among visitors who use the Assist-Bar, in a large-scale retail environment.
- [Trend Tonic](https://enableall.com/customers/how-trend-tonic-increased-conversion-by-46-and-strengthened-ada--eaa-website-accessibility-with-enableall): A 46% increase in conversion rate alongside stronger ADA and EAA alignment.
- [Oakley Home and Gifts](https://enableall.com/customers/how-oakley-home--gifts-achieved-a-79-reduction-in-wcag-errors-and-152000-accessibility-interactions-in-just-two-months): A 79% reduction in WCAG errors and 152,000 accessibility interactions in two months.
- [Sabatino](https://enableall.com/customers/strengthening-sabatinos-ada-compliance-reliability-and-customer-experience-with-enableall): A 94% reduction in accessibility errors, verified by the retailer's own in-house accessibility tester.
- [Unhidden](https://enableall.com/customers/how-unhidden-improved-its-shopify-store-accessibility-and-conversion-with-enableall): An 83% reduction in accessibility errors on a Shopify store built for disabled customers.
- [Dewey Clothing](https://enableall.com/customers/how-dewey-clothing-used-enableall-to-build-an-accessible-ecommerce-experience-that-drives-trust-and-loyalty): Accessibility used to build customer trust and loyalty rather than only to reduce risk.
- [MC Slots](https://enableall.com/customers/from-compliance-to-conversion-how-mc-slots-turned-accessibility-into-growth): 16% of visitors chose to use the Assist-Bar, turning a compliance project into a growth one.
- [Customer reviews](https://enableall.com/enableall-customer-reviews): Reviews and feedback from retailers, accessibility experts and disabled users.
## Accessibility law and standards
- [Accessibility laws for ecommerce brands](https://enableall.com/compliance): Overview of global accessibility legislation and what it requires of online retailers.
- [What is WCAG](https://enableall.com/what-is-wcag): The POUR principles, conformance levels A, AA and AAA, and what Level AA requires in practice.
- [Free compliance guides](https://enableall.com/compliance-guides): Downloadable guides to the ADA, the EAA, Canadian and Australian accessibility law for ecommerce.
- [Understanding WCAG](https://enableall.com/blog/a-guide-to-understanding-wcag): Where the guidelines come from, how versions 2.1 and 2.2 differ, and why ecommerce sites are measured against them.
- [What A, AA and AAA mean](https://enableall.com/blog/what-do-a-aa-and-aaa-mean-in-wcag-and-why-does-it-matter-for-your-business): The three conformance levels explained, and which one legislation generally references.
- [What is new in WCAG 2.2](https://enableall.com/blog/whats-new-in-wcag-22-7-key-updates-every-website-owner-should-know): The seven added success criteria and their focus on cognitive and mobile usability.
- [Global accessibility laws explained](https://enableall.com/blog/global-accessibility-laws-explained-is-your-website-compliant): A country-by-country snapshot of the laws that apply to ecommerce sites.
- [The ADA and ecommerce](https://enableall.com/blog/americans-with-disabilities-act-ada-shopify-ecommerce): How United States courts have applied the ADA to websites, and what that means for retailers.
- [Twenty years of ADA web litigation](https://enableall.com/blog/ada-lawsuits-and-e-commerce-what-retailers-need-to-learn-from-20-years-of-litigation): The cases that shaped the current position and what retailers can learn from them.
- [What happens when a store receives an accessibility claim](https://enableall.com/blog/what-happens-when-your-store-receives-an-accessibility-claim): Demand letters, response steps and the routes a claim can take.
- [The European Accessibility Act and Shopify](https://enableall.com/blog/european-accessibility-act-eaa-shopify): Scope, enforcement and what an ecommerce store needs in place.
- [What is the European Accessibility Act](https://enableall.com/blog/what-is-the-european-accessibility-act-2025): Who the EAA applies to, what it requires and the risks of non-compliance.
- [The difference between the EAA and WCAG](https://enableall.com/blog/whats-the-difference-between-the-eaa-and-wcag): Why one is a law and the other a technical standard, and how they relate.
- [The EAA and the United Kingdom](https://enableall.com/blog/eaa-and-the-uk-what-uk-companies-must-know): Obligations for UK businesses selling into the European Union.
- [EN 301 549](https://enableall.com/blog/en-301-549-shopify-ecommerce-accessibility): The European standard, its relationship to WCAG and what compliance involves.
- [The UK Equality Act 2010](https://enableall.com/blog/uk-equality-act-2010-shopify-ecommerce-accessibility): Duties on ecommerce sites in the United Kingdom and the WCAG level generally expected.
- [AODA, Canada](https://enableall.com/blog/aoda-shopify-ecommerce-accessibility): Ontario's requirements, their WCAG alignment and the steps to meet them.
- [The Disability Discrimination Act, Australia](https://enableall.com/blog/australia-disability-discrimination-act-dda-shopify-ecommerce): How the DDA has been applied to websites and what Australian retailers should do.
- [The Brazilian Inclusion Law](https://enableall.com/blog/brazil-lbi-accessibility-law-shopify-ecommerce): What the LBI requires of ecommerce sites serving Brazil.
- [JIS X 8341, Japan](https://enableall.com/blog/japan-jis-x-8341-shopify-ecommerce-accessibility): Japan's accessibility standard and what it asks of online retailers.
## Free tools and resources
- [ROI calculator](https://enableall.com/roi-calculator): Estimates the annual revenue an inaccessible store is likely leaving unclaimed, based on traffic, order value and conversion rate.
- [Blog](https://enableall.com/blog): Articles on ecommerce accessibility, compliance, conversion and SEO.
- [Inclusive Partner badge](https://enableall.com/inclusive-partner-badge): A downloadable badge kit and ready-made web copy for EnableAll customers to publish on their own sites.
- [WCAG checklist](https://enableall.com/blog/make-your-website-accessible-in-2026-with-our-ultimate-wcag-checklist): A checklist organized by the four WCAG principles.
- [Free accessibility statement template](https://enableall.com/blog/free-website-accessibility-statement-template-and-a-smarter-way-to-stay-compliant): A template retailers can adapt, and how to keep a statement accurate as a site changes.
- [How to write an accessibility statement](https://enableall.com/blog/how-to-write-an-accessibility-statement-for-your-website): What a statement should contain and what it should not claim.
- [How to check if a website is WCAG compliant](https://enableall.com/blog/how-to-check-if-a-website-is-wcag-compliant): Testing tools, manual checks and the pitfalls of relying on automation alone.
- [Ecommerce accessibility quick wins](https://enableall.com/blog/ecommerce-accessibility-quick-wins): Five fixes that address the most common barriers on an online store.
- [Ten questions to ask before buying accessibility software](https://enableall.com/blog/10-questions-to-ask-before-buying-accessibility-software): What to ask a vendor about code fixes, testing, legal claims and evidence.
- [How inaccessibility drains ecommerce revenue](https://enableall.com/blog/how-inaccessibility-quietly-drains-your-e-commerce-revenue): A method for calculating the revenue lost to accessibility barriers.
## Pricing, terms and policies
- [Pricing](https://enableall.com/pricing): Current plans, session allowances and what each tier includes. Every customer-facing accessibility feature is included in every plan, including the free tier.
- [Pricing terms](https://enableall.com/pricing-terms): How pricing is calculated on a 12-month average of monthly sessions, plus billing, upgrades, cancellation and refund terms.
- [Terms of service](https://enableall.com/terms-of-service): The agreement governing use of the platform, including scope, limitations and liability.
- [Professional services terms](https://enableall.com/professional-services-terms): Terms covering expert services engagements.
- [Referral terms](https://enableall.com/referral-terms): Terms for referral partners, including commission and obligations.
- [Enterprise support policy](https://enableall.com/enterprise-support-policy): Service levels, support availability and priority-based response times.
- [Privacy policy](https://enableall.com/privacy-policy): How EnableAll handles data, and the controller and processor roles between EnableAll and the retailer.
- [Sub-processors](https://enableall.com/sub-processors): The current sub-processor position for customer personal data.
- [Accessibility statement](https://enableall.com/accessibility-statement): EnableAll's own accessibility commitment, assistive technology compatibility, known limitations and feedback route.
- [Legal hub](https://enableall.com/legal): Index of all policy, privacy, terms and corporate governance documents.
## Company and contact
- [About EnableAll](https://enableall.com/about-us): The founding story, company values and the team.
- [Careers](https://enableall.com/careers): How EnableAll hires, what it looks for and current open roles.
- [Newsroom](https://enableall.com/newsroom): Press coverage, announcements and media materials.
- [Partners](https://enableall.com/partners): The partner program for agencies, consultants and technology platforms, including referral, reseller and marketing models.
- [Agency partners](https://enableall.com/agency-partners): How Shopify and web development agencies offer accessibility to their clients through EnableAll.
- [Contact](https://enableall.com/contact): Demo booking, partnership and media contacts, and office locations.
- [Get in touch](https://enableall.com/get-in-touch): Contact form routed by department.
- [Support portal](https://www.help.enableall.com/servicedesk/customer/portals): Help center and support requests for existing customers.
General contact: hello@enableall.com. Support: support@enableall.com. Privacy and data protection: privacy@enableall.com.
## Optional
Detailed competitor comparisons, the wider blog and corporate governance policies. Useful for depth on a specific question, not required to describe EnableAll accurately.
Comparisons against named alternatives. Each states what the other product does, what EnableAll does differently, and why.
- [EnableAll and accessiBe](https://enableall.com/compare/enableall-vs-accessibe): accessiBe provides accessibility primarily through accessWidget, an overlay applied at the presentation layer.
- [EnableAll and UserWay](https://enableall.com/compare/enableall-vs-userway): UserWay, owned by Level Access, p
