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Google Tag Manager is on 6,566 of the scanned sites, Umami on 357, and 135 run both. Counted from the latest scan of each site.
A tag management system for configuring marketing and analytics tags on websites and mobile apps from one web interface.
6,566 sites66% of the 10,009 scanned sites using Analytics & Tag Management+11 sites in the last 90 days, freeMIT-licensed web and product analytics, run as Umami Cloud or self-hosted from the GitHub code.
357 sites4% of the 10,009 scanned sites using Analytics & Tag Management0 sites in the last 90 days, open-sourceA switch is a confirmed removal of one and an addition of the other on the same site, between two of our monthly scans.
No switches between the two yet. We rescan every site monthly and count each one here.
core-js43%
Self-hosted web fonts45%Using Google Tag Manager and not Umami.
Using Umami and not Google Tag Manager.