Google Tag Manager vs Simple Analytics

Google Tag Manager is on 6,566 of the scanned sites, Simple Analytics on 46, and 18 run both. Counted from the latest scan of each site.

A tag management system for configuring marketing and analytics tags on websites and mobile apps from one web interface.

6,566 sites66% of the 10,009 scanned sites using Analytics & Tag Management+11 sites in the last 90 days, free

EU-owned web analytics that runs beside GA4 to count the visitors who reject consent.

46 sites0.5% of the 10,009 scanned sites using Analytics & Tag Management0 sites in the last 90 days, paid

Switches between them

A switch is a confirmed removal of one and an addition of the other on the same site, between two of our monthly scans.

Google Tag Manager → Simple Analytics0

Simple Analytics → Google Tag Manager0

Sites running both18

No switches between the two yet. We rescan every site monthly and count each one here.

Using Google Tag Manager and not Simple Analytics.

Using Simple Analytics and not Google Tag Manager.

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