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Google Tag Manager is on 6,566 of the scanned sites, Matomo on 169, and 68 run both. Counted from the latest scan of each site.
A tag management system for configuring marketing and analytics tags on websites and mobile apps from one web interface.
6,566 sites66% of the 10,009 scanned sites using Analytics & Tag Management+11 sites in the last 90 days, freeOpen-source web analytics under the GPL, run on your own servers or on the vendor's cloud, which began life as Piwik.
169 sites2% of the 10,009 scanned sites using Analytics & Tag Management0 sites in the last 90 days, open-sourceA switch is a confirmed removal of one and an addition of the other on the same site, between two of our monthly scans.
No switches between the two yet. We rescan every site monthly and count each one here.
core-js43%
ARIA landmarks (a11y practice)41%core-js34%Using Google Tag Manager and not Matomo.
Using Matomo and not Google Tag Manager.