Google Analytics vs Umami

Google Analytics is on 5,866 of the scanned sites, Umami on 357, and 117 run both. Counted from the latest scan of each site.

Google's free web and app analytics platform, wired into its advertising and publisher tools.

5,866 sites59% of the 10,009 scanned sites using Analytics & Tag Management+9 sites in the last 90 days, freemium

MIT-licensed web and product analytics, run as Umami Cloud or self-hosted from the GitHub code.

357 sites4% of the 10,009 scanned sites using Analytics & Tag Management0 sites in the last 90 days, open-source

Switches between them

A switch is a confirmed removal of one and an addition of the other on the same site, between two of our monthly scans.

Google Analytics → Umami0

Umami → Google Analytics0

Sites running both117

No switches between the two yet. We rescan every site monthly and count each one here.

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