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Google Analytics is on 5,866 of the scanned sites, Tealium iQ on 89, and 32 run both. Counted from the latest scan of each site.
Google's free web and app analytics platform, wired into its advertising and publisher tools.
5,866 sites59% of the 10,009 scanned sites using Analytics & Tag Management+9 sites in the last 90 days, freemiumEnterprise customer data platform whose first product, in 2012, was the iQ tag manager.
89 sites0.9% of the 10,009 scanned sites using Analytics & Tag Management0 sites in the last 90 days, paidA switch is a confirmed removal of one and an addition of the other on the same site, between two of our monthly scans.
No switches between the two yet. We rescan every site monthly and count each one here.
Using Google Analytics and not Tealium iQ.
Using Tealium iQ and not Google Analytics.