Google Analytics vs Snowplow

Google Analytics is on 5,866 of the scanned sites, Snowplow on 50, and 39 run both. Counted from the latest scan of each site.

Google's free web and app analytics platform, wired into its advertising and publisher tools.

5,866 sites59% of the 10,009 scanned sites using Analytics & Tag Management+9 sites in the last 90 days, freemium

Behavioural event pipeline that streams schema-validated data into warehouses, lakes or streams in real time.

50 sites0.5% of the 10,009 scanned sites using Analytics & Tag Management0 sites in the last 90 days, open-source

Switches between them

A switch is a confirmed removal of one and an addition of the other on the same site, between two of our monthly scans.

Google Analytics → Snowplow0

Snowplow → Google Analytics0

Sites running both39

No switches between the two yet. We rescan every site monthly and count each one here.

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