Google Analytics vs Matomo

Google Analytics is on 5,866 of the scanned sites, Matomo on 169, and 57 run both. Counted from the latest scan of each site.

Google's free web and app analytics platform, wired into its advertising and publisher tools.

5,866 sites59% of the 10,009 scanned sites using Analytics & Tag Management+9 sites in the last 90 days, freemium

Open-source web analytics under the GPL, run on your own servers or on the vendor's cloud, which began life as Piwik.

169 sites2% of the 10,009 scanned sites using Analytics & Tag Management0 sites in the last 90 days, open-source

Switches between them

A switch is a confirmed removal of one and an addition of the other on the same site, between two of our monthly scans.

Google Analytics → Matomo0

Matomo → Google Analytics0

Sites running both57

No switches between the two yet. We rescan every site monthly and count each one here.

Using Google Analytics and not Matomo.

Using Matomo and not Google Analytics.

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