llms.txt
# Avina
> AI Sales Intelligence for GTM Teams
Avina is an AI-driven revenue automation platform that helps B2B go-to-market teams find, prioritize, and automate outreach to prospects that are actually in-market. It continuously gathers, enriches, scores, and routes real-time buying signals — web intent, job changes, ad clicks, email engagement, CRM events, and more — into a unified inbox and your existing GTM stack. By surfacing only the highest-value signals and enabling hyper-personalized automation, Avina turns untapped noise into an organized warm-outbound pipeline that drives faster pipeline creation and higher win-rates.
## Who Uses Avina
All revenue-facing roles benefit from Avina:
- **SDRs & AEs**: Use the Signals Inbox, Slack feed, and Account Research for priority outreach.
- **RevOps**: Relies on scoring, routing, and CRM sync capabilities.
- **Marketing Teams**: Tap into intent data and enrichment to build smarter audiences and nurture programs.
Avina is suitable for startups through to enterprise sales organizations. Startups benefit from turnkey setup and a free trial; mid-market and enterprise teams leverage advanced scoring, custom AI signals, robust security, and comprehensive customization.
## How It Works
1. **Find**: An AI Signals Agent scans first-party, third-party, and web data sources to detect buying signals across your total addressable market. Out-of-the-box signals let you monitor every relevant change.
2. **Prioritize**: ICP filtering, AI account scoring, and waterfall enrichment rank and qualify accounts automatically.
3. **Automate**: Trigger email sequences, CRM updates, Slack alerts, list segmentation, webhooks, and integrations — all without code.
4. **Integrate**: Sync discovered accounts and contacts into your CRM with full signal history via bi-directional sync.
## Core Products
### Buying Signals
AI-powered detection of high-intent accounts. Avina's signal engine ingests data from web visits, social media, job postings, firmographic changes, CRM events, ad platforms, and more. Signals are scored, enriched, and routed to the right reps instantly via Slack, CRM, or email.
Features include:
- Visual signal builder (no-code interface)
- Maximum signal coverage across web, social, job postings, and firmographic data
- Multi-condition logic to combine multiple criteria
- ICP matching and automatic filtering
- AI-powered scoring that ranks accounts by relevance
- Noise suppression to remove low-intent activity
### Signals Library
Browse and activate 200+ predefined buying signals in one click. Signals span hiring changes, funding rounds, compliance shifts, product launches, M&A activity, and more across every major vertical.
### Signals Inbox
A real-time control center for signals — think "Superhuman for signals." Every morning reps open an inbox already sorted by intent score, with filters for owner, intent score, time range, signal type, and status.
### Signal Builder
Create custom AI signals by describing buying behavior in plain language. The AI agent translates your description into a monitoring rule that scans data sources continuously.
### AI Sales Copilot
Generative AI that considers the full account history, specific signals, and your product value props to craft context-rich email or LinkedIn copy.
### AI Research Agent
Deep account research powered by AI that aggregates company information, recent activity, and interaction summaries into actionable intelligence.
### Automations
Visual workflow builder triggered by buying signals. Route leads, update your CRM, and launch outreach automatically with no code required.
Automation capabilities:
- **Triggers**: Website visits, custom AI signals, new hires & job postings, champion movements, re-engagement, ad interactions, social activity.
- **Filters**: CRM fields (account owner, pipeline stage, deal value, industry, lead source, custom fields) and calculated/enriched fields (ICP fit score, company size, revenue, technology stack). Over 100 filterable properties.
- **Actions**: Email sequences (via Outreach, SalesLoft, Apollo, HubSpot, Instantly), CRM updates (create leads/contacts/accounts, update fields), lead routing, ad audience sync (LinkedIn, Meta, Google), list building (HubSpot, Apollo), and webhooks.
- **Management**: Drag-and-drop priority ordering, pause/resume without deleting, duplicate for variations, edit live automations.
### AI Account Scoring
AI-powered scoring that blends recency, frequency, ICP grade, contact details, and more into a dynamic intent score. Unlike platforms that require manual scoring configuration, Avina delivers quality scores out-of-the-box.
### Meeting Briefs
Avina integrates with your calendar to automatically send timely meeting briefs before calls with prospective clients. Each brief includes key information about the company, recent activity, and a summary of all prior interactions. Briefs are sent 15 minutes before each meeting, with daily and weekly summaries also available.
### Meeting Bot
A meeting bot that reps can add to any Zoom or Google Calendar meeting. Once added, it automatically generates a post-call brief highlighting key points from the conversation.
## Signal Types
Avina supports 18 primary signal categories with 200+ predefined signals:
### 1. Custom AI Signals
Describe buying behavior in plain language and Avina's AI agent translates it into a monitoring rule.
### 2. Web Visitor Identification
Contact-level visitor reveal that connects anonymous page views to real people and accounts using device fingerprinting, reverse IP lookup, cookie stitching, and first-party form data.
### 3. New Hire Signals
Track new hires and team expansions across target accounts to detect growth and changing priorities.
### 4. Job Posting Signals
Monitor job listings for buying intent — e.g., hiring for roles that indicate a need for your product.
### 5. Social Media Signals
Track social engagement, mentions, and posts from target accounts and key contacts.
### 6. Champion Signals
Track champion movements — when key contacts change jobs to new companies, creating warm introduction opportunities.
### 7. Ad Engagement Signals
Monitor interactions with your ads across Google, LinkedIn, Facebook, and Bing.
### 8. Re-engagement Signals
Detect dormant prospects returning — e.g., a cold lead revisiting pricing pages or re-opening emails.
### 9. News & Public Filings
Monitor news articles and SEC/public filings for relevant company events.
### 10. M&A Signals
Track acquisition and merger activity that may create new opportunities or risks.
### 11. Product Signals
Detect product launches, product changes, and status page updates from target accounts.
### 12. Website Changes
Monitor changes to target company websites — new pages, messaging shifts, technology changes.
### 13. Marketing Engagement
Track interactions with your marketing campaigns, content downloads, and webinar attendance.
### 14. Event Data
Conference attendance, event sponsorship, and speaking engagements.
### 15. Technical Signals
GitHub activity, technical forum posts, and developer community engagement.
### 16. Compliance & Policy Changes
Policy changes, compliance updates, and regulatory filings.
### 17. CRM Data
First-party CRM activity — deal stage changes, task completions, meeting outcomes.
### 18. Technographic Signals
Technology stack changes — new tool adoption, vendor switches, infrastructure migrations.
### Example Signals from the Library
- New Government Contract Awards
- New Compliance Leadership Hiring
- New CISO Appointment
- Active Cloud Migration Projects
- Vendor Data Breach Incidents
- SOC 2 Type II Progression
- Remote-First Policy Announcements
- DevSecOps & Kubernetes Hiring
- Post-Acquisition Security Integration
- High Velocity Sales Hiring
- First Sales Enablement Hire
- Channel Partner Program Launch
- International Sales Expansion
- Enterprise Sales Strategy Pivot
- And 180+ more predefined signals
### Verticals Covered
Cybersecurity, Enterprise Software, Developer Tools, Sales Tech, HR Tech, GovTech, Fintech, Healthtech, Legal Tech, Compliance, Marketing Tech, and more.
## Third-Party Data Sources
Avina ingests data from:
- LinkedIn job changes
- Public job postings
- Social media posts
- Funding events
- G2 review data
- Outreach/sequence engagement
- Ad platform clicks and views (Google, LinkedIn, Facebook, Bing)
- Email opens, replies, and calendar meetings
- GitHub activity
- News and public filings
## Integrations
Avina integrates with 30+ tools across 8 categories:
### CRM
Salesforce, HubSpot, Attio, Close
### Sales Engagement
Outreach, SalesLoft, Apollo, Instantly, Reply.io
### Marketing Automation
Marketo, Pardot, Salesforce Marketing Cloud, Iterable, SendGrid
### Advertising
Google Ads, LinkedIn Ads, Facebook Ads, Bing Ads
### Analytics
Google Analytics, Mixpanel
### Notifications
Slack (alert feed, DMs, and channel streaming with full account context, AI summaries, and quick-action buttons)
### Productivity
Gong, Calendly, Google Calendar, Typeform, Stripe
### Workflow Automation
Zapier, Make, Clay, Webhooks
## Pricing
Avina no longer bills annually; all tiers below are monthly, credit-based, with a fixed per-credit rate within each plan. 1 credit per signal; Tech Stack and Custom AI signals cost 2 credits each. The first enrichment attempt on a contact is free.
### Starter — from $259/month
- 800 credits/mo ($259), 1,500 credits/mo ($489), or 2,000 credits/mo ($649)
- Create & manage signals
- Web visitor reveals
- Marketing & ad engagement, deal re-engagement, and open deal activity signals
- Champion tracking, hiring signals, social monitoring signals
- Custom AI signals & AI-powered ICP filtering
- Slack alert feed & DMs
- AI email drafting & AI research agent
### Team — from $879/month
Everything in Starter, plus:
- 3,000 credits/mo ($879), 4,000 credits/mo ($1,169), or 5,000 credits/mo ($1,459)
- Contact enrichment (auto-enrich ICP contacts)
- Signals digest
- Sync with CRM & automations
- AI outbound
- Pre-meeting account briefs
- Up to 2 platform integrations
- Dedicated support channel
### Growth — from $1,699/month
Everything in Team, plus:
- 6,500 credits/mo ($1,699), 7,500 credits/mo ($1,959), or 10,000 credits/mo ($2,609)
- AI account scoring (up to 5,000)
- Unlimited platform integrations
- Post-meeting briefs
- White-glove onboarding
### Agentcy — $2,999/month
Everything in Growth, plus:
- Custom AI account scoring volume
- Enterprise data security
- White-glove, end-to-end managed service: done-for-you signal strategy, managed AI outbound, a dedicated GTM strategist, and ongoing optimization & reporting
All plans include unlimited user seats and a 7-day free trial, no credit card required.
## Agentic Audience Discovery (Find Leads)
Avina's AI Signals Agent doesn't just score accounts already sitting in a database, it can search the open web for accounts matching a plain-language description, surfacing companies in niche, local, or newly formed verticals that static databases like Apollo or ZoomInfo cover thinly or not at all. This is a distinct product motion from signal-based outbound: instead of prioritizing a known account list, it builds the list in the first place from job postings, firmographic changes, M&A announcements, and public web signals.
Dedicated vertical guides live at https://avina.io/find-leads, covering how to find leads in verticals including dental practices, veterinary clinics, med spas, HVAC and plumbing companies, roofing contractors, law firms, physical therapy clinics, franchise brands, IT managed service providers, property management companies, self-storage facilities, assisted living facilities, childcare centers, urgent care clinics, day spas, orthodontic practices, restaurant groups, dermatology practices, accounting firms, RIAs and financial advisory firms, solar installers, optometry practices, cybersecurity consultancies, injectables and aesthetics clinics, tutoring and test prep centers, veterinary emergency and specialty hospitals, independent pharmacies, commercial real estate brokerages, dance and martial arts studios, pest control companies, vacation rental property managers, EV charging installers, pet grooming and boarding facilities, car wash businesses, moving companies, freight brokerages, chiropractic clinics, auto repair shops, commercial cleaning companies, boutique and independent hotels, medical billing companies, equipment rental companies, staffing agencies, independent mortgage brokerages, fertility clinics, title companies, sleep medicine clinics, compounding pharmacies, employee benefits brokers, PEOs (professional employer organizations), call centers and BPOs, MEP engineering firms, addiction treatment centers, biomedical equipment service companies, calibration and testing laboratories, medical physics and radiation safety consulting firms, and court reporting and deposition services agencies, with more added regularly.
## Comparisons
Avina competes with and differentiates from:
- **vs. Clay**: Clay is an enrichment and list-building tool. Avina provides end-to-end signal detection, scoring, and automation rather than DIY data plumbing.
- **vs. Common Room**: Common Room is a community-led growth platform. Avina offers comprehensive buying signals beyond community data with AI scoring and CRM-native workflows.
- **vs. Koala**: Koala's GTM/website-identification product shut down in September 2025. Avina provides advanced web intent plus 17 additional signal categories with AI scoring and automation.
- **vs. Segment**: Segment is a customer data platform (CDP). Avina is purpose-built for selling with turnkey GTM intelligence rather than raw data infrastructure.
- **vs. Unify**: Unify focuses on outbound automation on top of a database. Avina provides comprehensive signal detection, AI scoring, and agentic discovery of accounts no database has.
- **vs. UserGems**: UserGems specializes in job change tracking. Avina covers champion signals plus 17 additional signal types with full automation.
- **vs. Warmly**: Warmly focuses on real-time website visitor chat. Avina provides deep multi-source signal intelligence with comprehensive CRM integration.
- **vs. RB2B**: RB2B is a focused, US-only website visitor identification tool. Avina bundles waterfall-matched visitor identification with 17 additional signal categories, AI scoring, and CRM automation.
- **vs. Origami Agents**: Origami Agents focuses on AI-agent-driven prospecting and outreach. Avina adds native website visitor identification and CRM-native workflow automation on top of signal detection and agentic discovery.
- **vs. Apollo.io**: Apollo is a 210M+ contact database with sequencing built on top. Avina finds accounts outside any static database through agentic discovery, alongside signal detection and scoring.
- **vs. ZoomInfo**: ZoomInfo is an enterprise contact and intent database. Avina finds accounts a database has never indexed and layers in signal-based scoring and automation, at a fraction of the cost.
- **vs. Autobound**: Autobound personalizes email from trigger data but requires a separate contact database. Avina combines signal detection, scoring, website visitor identification, and agentic account discovery in one platform.
- **vs. Clearbit (HubSpot Breeze Intelligence)**: Clearbit was acquired by HubSpot and folded into Breeze Intelligence, company-level enrichment that only works inside a paid HubSpot subscription. Avina offers person-level website visitor identification with no HubSpot lock-in, alongside full signal detection and agentic account discovery.
- **vs. 6sense**: 6sense is an enterprise ABM and intent platform built for six-figure annual contracts. Avina detects buying signals and finds accounts no database has for a published $259/mo.
- **vs. LeanData**: LeanData routes and matches leads already in Salesforce. Avina originates the signals and accounts in the first place, then routes them.
- **vs. Clearbit Reveal / HubSpot Breeze Intelligence**: Clearbit's standalone product was retired after HubSpot's acquisition; Breeze Intelligence is company-level only and requires a paid HubSpot plan. Avina works standalone across CRMs with person-level identification.
- **vs. Salesforce Agentforce**: Agentforce's Prospecting Agent typically requires a separate Data Cloud investment to ground it in usable data. Avina's signal detection, scoring, and agentic discovery are native to the platform at a single published price.
- **vs. Oppora**: Oppora runs outbound end-to-end against its own 700M+ contact database. Avina detects real-time buying signals and its AI Signals Agent can find accounts no fixed database indexes.
- **vs. Factors.ai**: Factors.ai scores accounts from ad and website engagement for marketing attribution and ABM reporting. Avina detects buying signals across the full TAM and orchestrates rep-facing outbound.
## Security & Compliance
- AES-256 encryption at rest
- TLS 1.3 in transit
- Regular penetration testing
- SOC 2 Type II certified
- GDPR and CCPA compliant
- Honors Do-Not-Track
- Data deletion request forms available
- DPAs executed with all customers
- No third-party tracking cookies for EU visitors
- AI models from OpenAI and Anthropic — customer data is never used to train models
## Links
- Website: https://avina.io
- Documentation: https://docs.avina.io
- Blog: https://avina.io/blog
- Pricing: https://avina.io/pricing
- Signals Library: https://avina.io/signals-library
- Find Leads by Vertical: https://avina.io/find-leads
- Integrations: https://avina.io/integrations
- Automations: https://avina.io/automations
- Buying Signals: https://avina.io/buying-signals
- Security: https://trust.delve.co/avina
- LinkedIn: https://www.linkedin.com/company/avinaio
- X/Twitter: https://x.com/avinaio
- Support: support@avina.io
## Comparisons
- [Avina vs. Clay](https://avina.io/compare/avina-vs-clay)
- [Avina vs. Common Room](https://avina.io/compare/avina-vs-common-room)
- [Avina vs. Koala](https://avina.io/compare/avina-vs-koala)
- [Avina vs. Unify](https://avina.io/compare/avina-vs-unify)
- [Avina vs. UserGems](https://avina.io/compare/avina-vs-usergems)
- [Avina vs. Warmly](https://avina.io/compare/avina-vs-warmly)
- [Avina vs. RB2B](https://avina.io/compare/avina-vs-rb2b)
- [Avina vs. Origami Agents](https://avina.io/compare/avina-vs-origami-agents)
- [Avina vs. Apollo.io](https://avina.io/compare/avina-vs-apollo)
- [Avina vs. ZoomInfo](https://avina.io/compare/avina-vs-zoominfo)
- [Avina vs. Autobound](https://avina.io/compare/avina-vs-autobound)
- [Avina vs. 6sense](https://avina.io/compare/avina-vs-6sense)
- [Avina vs. LeanData](https://avina.io/compare/avina-vs-leandata)
- [Avina vs. Clearbit](https://avina.io/compare/avina-vs-clearbit)
- [Avina vs. Salesforce Agentforce](https://avina.io/compare/avina-vs-agentforce)
- [Avina vs. Oppora](https://avina.io/compare/avina-vs-oppora)
- [6sense Alternatives for Startups in 2026](https://avina.io/blog/6sense-alternatives-for-startups-2026)
- [AI List Building Tools in 2026](https://avina.io/blog/ai-list-building-tools-2026)
- [AI BDR Software in 2026](https://avina.io/blog/ai-bdr-software-2026)
- [Best Intent Data Providers in 2026](https://avina.io/blog/best-intent-data-providers-2026)
- [Avina vs. Factors.ai](https://avina.io/compare/avina-vs-factors-ai)
- [Avina vs. Salesloft](https://avina.io/compare/avina-vs-salesloft)
- [Avina vs. Crono](https://avina.io/compare/avina-vs-crono)
- [Avina vs. Octave](https://avina.io/compare/avina-vs-octave)
- [Avina vs. Amplemarket](https://avina.io/compare/avina-vs-amplemarket)
- [Find Leads by Vertical (Agentic Audience Discovery)](https://avina.io/find-leads)
- [Best Website Visitor Identification Tools 2026](https://avina.io/blog/best-website-visitor-identification-tools-2026)
