Ecommerce tech stack

What the 1,398 online stores we scan run, layer by layer. Shares are of all online stores, so a layer's shares can add up to more than 100% (sites run several) or less (some run none we detect).

The most common ecommerce stack

CMS or site builderWordPress18% of online stores
Ecommerce platformShopify89% of online stores
JavaScript framework
CSS and build toolscore-js83% of online stores
Hosting and CDNCloudflare95% of online stores
AnalyticsGoogle Tag Manager72% of online stores
Email marketingKlaviyo36% of online stores
Transactional emailTwilio SendGrid14% of online stores
PaymentsShop Pay81% of online stores
Support and chatWhatsApp click-to-chat button7% of online stores

CMS or site builder

Full ranking →

WordPress18%
Wix

Online stores we scanned

Each links to its full report.

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The most common ecommerce stack

CMS or site builder

Online stores we scanned

The most common ecommerce stack

CMS or site builder

Online stores we scanned

Ecommerce platform

JavaScript framework

CSS and build tools

Hosting and CDN

Analytics

Email marketing

Transactional email

Payments

Support and chat