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# SafeGuard Privacy
> SafeGuard Privacy is the vendor compliance platform behind the IAB Diligence Platform, the industry standard for privacy diligence in digital advertising, used by 1,000+ companies and 70+ IAB members. Its Privacy Assist AI helps companies prove privacy and security compliance in hours, not weeks.
What SafeGuard Privacy is known for:
- **The IAB Diligence Platform.** SafeGuard Privacy built and runs the IAB’s standard for privacy diligence in digital advertising: 12 IAB industry-specific assessment modules (Publisher to SSP, SSP to DSP, Advertiser to DSP and more) and a shared network where vendors complete an assessment once and share it with every partner. With BVDW it is the first standardized privacy diligence platform certified for the German and EU market.
- **Vendor compliance.** One dashboard to send standardized privacy and information security assessments (US multistate law, GDPR, IAB modules) to every vendor, review every timestamped answer, and keep an auditable record of third-party diligence.
- **AI that proves compliance fast.** Privacy Assist AI suggests assessment answers with reasoning and cited sources from a company’s own documents, drafts responses to inbound RFIs and security questionnaires, and answers questions across vendors, assessments and law text. Customer data is never used to train the AI, and people make the final decisions.
- **Corporate compliance.** Law-specific assessments written by SafeGuard Privacy’s legal team for US state laws, GDPR, HIPAA and consumer health data, with automated gap analysis.
By the numbers: 1,000+ companies on the platform, 70+ IAB members, 12 IAB industry-specific assessment modules, and 3X speed to compliance.
Trusted by IAB, BBB National Programs and Fortune 100 companies.
Contact: hello@safeguardprivacy.com. Demo: https://safeguardprivacy.com/request-demo/.
## IAB Diligence Platform
- [IAB Diligence Platform: Vendor Privacy Due Diligence](https://safeguardprivacy.com/iab-diligence-platform/): The IAB standard for privacy diligence in digital advertising: 12 industry modules, reusable vendor assessments and AI-drafted RFI responses.
- [IAB Diligence Platform EEA: GDPR Vendor Diligence with BVDW](https://safeguardprivacy.com/iab-diligence-platform-eea/): The first standardized privacy diligence platform certified for Germany and the EU: GDPR modules from BVDW, with optional independent Nexida certification.
- [Received a Privacy Assessment Request? Complete It Once](https://safeguardprivacy.com/benefits-for-vendors/): A partner asked you to complete a SafeGuard Privacy or IAB Diligence Platform assessment? Answer once, then share it with every partner in one click.
## Vendor compliance and AI
- [Vendor Privacy Compliance for Agencies & Advertisers](https://safeguardprivacy.com/solutions-for-vendor-management/): Standardized, auditable privacy assessments for every vendor in one dashboard, for agencies, advertisers and adtech buyers managing third-party risk.
- [Privacy Assist AI: Prove Privacy Compliance in Hours](https://safeguardprivacy.com/privacy-assist-ai/): AI that answers assessments from your documents with cited sources, drafts RFI responses, and searches your vendors and the law. You make the final call.
- [Information Security Vendor Assessments](https://safeguardprivacy.com/information-security/): A standardized infosec questionnaire drawn from NIST, SOC 2 and ISO, built into the same vendor diligence platform as your privacy assessments.
- [Privacy Compliance Platform Features](https://safeguardprivacy.com/features/): Built for the future of privacy. Pre-written assessments, vendor management, workflow management, automated gap analysis, real-time reporting, and more.
## Solutions
- [Privacy Compliance for Adtech Companies](https://safeguardprivacy.com/manage-my-compliance/): Get compliant faster and prove it to your partners: law-specific assessments, gap analysis, and one reusable record to share on the IAB Diligence Platform.
- [Privacy Compliance for Publishers](https://safeguardprivacy.com/solutions-for-publishers/): SafeGuard Privacy helps publishers manage their compliance and mitigate risk while saving time and money.
- [Privacy Compliance for Data Providers](https://safeguardprivacy.com/solutions-for-data-providers/): Our Data Ethics and Data Sourcing assessments and privacy law assessments give your business what it needs to assess and demonstrate compliance.
- [Healthcare Privacy Compliance](https://safeguardprivacy.com/solutions-for-healthcare/): For Healthcare Simplify HIPAA and Consumer Health Data Compliance Across Your Entire Organization. Whether you’re a healthcare system, a network of affiliated practices, or a service provider working with health data, SafeGuard Privacy helps you manage and document compliance efficiently, accurately, and at scale. Built for the Healthcare Ecosystem Pre-written HIPAA Assessment Complete multiple-choice questions,
- [Sensitive Data Privacy Compliance](https://safeguardprivacy.com/solutions-for-sensitive-data/): We consolidated requirements and removed overlap among the US States into one assessment to cover your high-risk obligations.
- [Privacy Compliance for In-House Counsel](https://safeguardprivacy.com/solutions-for-in-house-counsel-and-teams/): Imagine having a whole team to research and keep on top of the laws, create questionnaires, and automate your vendor management.
- [Privacy Compliance for Outside Counsel](https://safeguardprivacy.com/solutions-for-outside-counsel-and-consultants/): Our privacy compliance platform was built for you. Win prospective clients and impress existing ones with a modern, efficient approach.
- [CPRA Verification with BBB National Programs](https://safeguardprivacy.com/bbb-national-programs-cpra-verification/): Add an additional layer of accountability by having your company’s privacy policies and procedures verified by BBB National Programs.
## Company
- [Why Companies Choose SafeGuard Privacy](https://safeguardprivacy.com/why-safeguard-privacy/): One platform for vendor compliance and your own privacy program, built by adtech veterans and privacy lawyers, with Privacy Assist AI doing the heavy lifting.
- [About SafeGuard Privacy: Built by Adtech Veterans](https://safeguardprivacy.com/about-us/): Founded by adtech veterans who saw privacy regulation coming, SafeGuard Privacy built the standard for privacy diligence in digital advertising.
- [/partners/](https://safeguardprivacy.com/partners/)
- [/resource-center/](https://safeguardprivacy.com/resource-center/)
- [Book a Demo of SafeGuard Privacy](https://safeguardprivacy.com/request-demo/): See the IAB Diligence Platform, vendor compliance and Privacy Assist AI in a 20-minute walkthrough with our team.
- [Contact SafeGuard Privacy](https://safeguardprivacy.com/contact-us/): Questions about vendor compliance, the IAB Diligence Platform or Privacy Assist AI? Get in touch with the SafeGuard Privacy team.
- [Privacy Policy](https://safeguardprivacy.com/privacy-policy/): Privacy Notice Updated September 9, 2026 Welcome to SafeGuard Privacy, Inc. ("SafeGuard Privacy"), a business-to-business SaaS privacy company. Your privacy is important to us. This privacy notice explains our privacy practices as pertains to the personal information we collect, why we collect it, and how it is used. We will not disclose, share or sell
## Recent articles
- [Build DPIAs Faster, Together: Collaborative DPIAs and the New Enforcement Tracker](https://safeguardprivacy.com/resources/collaborative-dpias-and-enforcement-tracker/): Build DPIAs and California Risk Assessments with your vendors in real time, and search privacy enforcement actions in the new Enforcement Tracker.
- [SafeGuard Privacy Wins Second AdExchanger Award for Best Privacy Technology](https://safeguardprivacy.com/resources/safeguard-privacy-wins-second-adexchanger-award-for-best-privacy-technology/): SafeGuard Privacy wins the 2026 AdExchanger Award for Best Privacy Technology: its second win and fourth straight year as a finalist.
- [Our Second AdExchanger Award Win for Best Privacy Technology: Here's What We've Built](https://safeguardprivacy.com/resources/second-adexchanger-best-privacy-technology-win/): SafeGuard Privacy won the AdExchanger Award for Best Privacy Technology a second time. What it reflects: the IAB Diligence Platform, standards and AI.
- [Delaware HB380 Adds New Third-Party Diligence Requirements in 70 days](https://safeguardprivacy.com/resources/delaware-hb380-adds-new-third-party-diligence-requirements/): If your company sells personal data to third parties or shares it for targeted advertising, Delaware just became the state to watch. The same still holds true for processors. Delaware House Bill 380, effective January 1, 2027, amends the state's existing privacy law with the most prescriptive third-party due diligence requirements of any U.S. state
- [Privacy Assist™ AI just got a major upgrade](https://safeguardprivacy.com/resources/privacy-assist-ai-just-got-a-major-upgrade/): Privacy Assist™ is rolling out some of the biggest improvements we've built yet: new AI tools, an upgraded assessment experience, and even smarter ways to get through your privacy work faster. Here's what's new. Assessment AI: Rebuilt and Redesigned Assessment AI now works across multiple assessments at once, with a cleaner, faster review experience. The
- [New: US Multi-State Data Broker Assessment](https://safeguardprivacy.com/resources/new-us-multi-state-data-broker-assessment/): Efficiently conduct due diligence on vendors that qualify as data brokers. Includes requirements of the California Delete Act/DROP requirements, Texas and Vermont information security program implementations, and Oregon and Nevada data broker requirements.
- [How the IAB Diligence Platform Satisfies Privacy Diligence Obligations Under IABs New Contractual Framework and Direct Buy Addendum](https://safeguardprivacy.com/resources/how-the-iab-diligence-platform-satisfies-privacy-diligence-obligations-under-iabs-new-contractual-framework-and-direct-buy-addendum/): The IAB's new modular contract framework and Direct Buy Addendum carry privacy diligence obligations. See how the IAB Diligence Platform helps meet them.
- [Trust Centers Are a Good Start. They’re Not Privacy Due Diligence.](https://safeguardprivacy.com/resources/trust-centers-are-a-good-start-theyre-not-privacy-due-diligence/): A polished trust center signals awareness. It doesn't produce the documented evidence regulators, legal teams, and data protection authorities actually require.
- [The SECURE Data Act Is Here. But Will This Federal Privacy Bill Actually Make It?](https://safeguardprivacy.com/resources/the-secure-data-act-is-here-but-will-this-federal-privacy-bill-actually-make-it/): The SECURE Data Act takes another swing at federal privacy preemption — but its narrow "sale" definition and pseudonymous data carve-out could shrink opt-out rights more than they expand them.
- [BVDW Launches IAB Diligence Platform, Powered by SafeGuard Privacy, in Germany with Nexida, Establishing New Standard for GDPR Compliance](https://safeguardprivacy.com/resources/bvdw-launches-iab-diligence-platform-powered-by-safeguard-privacy-in-germany-with-nexida-establishing-new-standard-for-gdpr-compliance/): Certification-backed and AI-enabled, the IAB Diligence Platform expands to Germany, helping brands, agencies, and ad tech companies manage GDPR compliance efficiently across the EU
- [IAB Diligence Platform Expands for 2026 Regulations with Friction-Free Vendor Participation and AI-assisted RFI completion optimized for our industry](https://safeguardprivacy.com/resources/iab-diligence-platform-expands-for-2026-regulations-with-friction-free-vendor-participation-and-ai-assisted-rfi-completion-optimized-for-our-industry/): New York, NY – SafeGuard Privacy today announced major updates to the IAB Diligence Platform, including assessments to reflect 2026 regulatory changes and the capability to use AI to respond to inbound RFIs, using existing platform responses and supporting documentation. Removing Friction Across the Ecosystem To remove friction from vendor diligence, IAB has introduced a
- [The Collegial Privacy Regulators – Updates from the CLA Summit](https://safeguardprivacy.com/resources/the-collegial-privacy-regulators-updates-from-the-cla-summit/): We attended the California Lawyers Association Privacy Summit. Here are the highlights as well as some updates about the Disney enforcement settlement.
- [Enforcement Has Shifted. The Ecosystem Is Now the Target.](https://safeguardprivacy.com/resources/enforcement-has-shifted-the-ecosystem-is-now-the-target/): 2026 opened with a surge in privacy enforcement. These weren’t isolated moves. Regulators are shifting from notice and consent to ecosystem accountability.
- [Turning the Complexity of Data Privacy Into A Competitive Advantage](https://safeguardprivacy.com/resources/turning-the-complexity-of-data-privacy-into-a-competitive-advantage/): Insider Interviews host E.B. Moss speaks with Richy Glassberg, Co-founder and CEO of SafeGuard Privacy about the intricacies of privacy compliance and the ever-changing laws that impact digital media and advertising. Richy emphasizes the importance of standardizing privacy assessments to create a competitive advantage rather than a hurdle. With a rich personal history, including co-founding
- [A Smarter CCPA Risk Assessment: To-Dos and Timing You Can Use Today](https://safeguardprivacy.com/resources/a-smarter-ccpa-risk-assessment-to-dos-and-timing-you-can-use-today/): The CCPA’s new risk assessment regulations take effect on January 1, 2026. Here’s where to start. In our November Update on the CCPA risk assessment regulations, we outlined the key topics that businesses must include in their CCPA Risk Assessments. To help, we created a new CCPA Risk Assessment Template to help companies assess their
- [The Clock Is Ticking: CCPA Risk Assessments Become Mandatory in 2026](https://safeguardprivacy.com/resources/the-clock-is-ticking-ccpa-risk-assessments-become-mandatory-in-2026/): The CCPA’s new risk assessment regulations take effect on January 1, 2026.
- [Children’s Data Protection Laws in the United States](https://safeguardprivacy.com/resources/childrens-data-protection-in-u-s-privacy-laws/): A Clear View of Children’s Privacy Requirements Children’s data protection is evolving quickly across the country. Some states have full children’s privacy laws, others include minors’ protections within broader privacy statutes, and several laws are currently paused or being challenged in court. This map gives you a simple, visual way to understand the status in
- [SafeGuard Privacy Unveils Privacy Assist™ AI — First Legal-Grade AI for Privacy Compliance at Scale](https://safeguardprivacy.com/resources/safeguard-privacy-unveils-privacy-assist-ai-first-legal-grade-ai-for-privacy-compliance-at-scale/): The Solution Brings Speed, Accuracy, and Innovation to Privacy Compliance.
- [Florida v. Roku: We’re Not in California Anymore](https://safeguardprivacy.com/resources/florida-v-roku-were-not-in-california-anymore/): Florida’s Roku lawsuit highlights growing state focus on protecting children’s data. Businesses must ensure compliance with evolving privacy laws nationwide.
- [Regulators Accelerate and Deepen Privacy Enforcement in 2025](https://safeguardprivacy.com/resources/regulators-accelerate-and-deepen-privacy-enforcement-in-2025/): Enforcement of state privacy laws ramped up in 2025 and regulators are going deeper than inadequate policies and ineffective opt-out mechanisms. In recent cases, they are also focusing on vendor compliance.
- [Privacy regulators have an action plan. You need one, too. Download our free 30/60/90-Day Action Plan for Privacy Success](https://safeguardprivacy.com/resources/privacy-regulators-have-an-action-plan-you-need-one-too-download-our-free-30-60-90-day-action-plan-for-privacy-success/): Our new free 30/60/90-Day Action Plan for Privacy Success was developed by top industry experts who’ve worked at major Fortune 500 companies.
- [SafeGuard Privacy Appoints Andy Hepburn as General Counsel](https://safeguardprivacy.com/resources/safeguard-privacy-appoints-andy-hepburn-as-general-counsel/): SafeGuard Privacy appoints Andy Hepburn as General Counsel and Chief Legal Officer. Co-founder Wayne Matus continues as Data Protection Officer.
- [SafeGuard Privacy’s New Multistate Substantial Compliance Assessment Simplifies the Way Businesses Manage the Patchwork of US State Privacy Regulation](https://safeguardprivacy.com/resources/safeguard-privacys-new-multistate-substantial-compliance-assessment-simplifies-the-way-businesses-manage-the-patchwork-of-us-state-privacy-regulation/): Our Multistate Substantial Compliance Assessment replaces separate US state questionnaires with one high-bar assessment, cutting the work by up to 90%.
- [Key Takeaways from the California Lawyer’s Association 2025 Privacy Law Summit](https://safeguardprivacy.com/resources/key-takeaways-from-the-california-lawyers-association-2025-privacy-law-summit/): Highlights from the California Lawyers Association 2025 Privacy Summit: regulators from California, Colorado, New Jersey and Texas on enforcement trends.
- [SafeGuard Privacy Unveils the First Comprehensive Multi-State Sensitive Data Assessment](https://safeguardprivacy.com/resources/safeguard-privacy-unveils-the-first-comprehensive-multi-state-sensitive-data-assessment/): The first Multi-State Sensitive Data Assessment consolidates over 800 sensitive data requirements from US state privacy laws into a single assessment.
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