llms.txt
# Prystine
> Prystine is a UK web design, development and hosting agency based in Harwell, Didcot, Oxfordshire. It builds bespoke WordPress websites for small businesses, charities and organisations, and looks after them afterwards with hosting, maintenance and support.
Prystine Web Solutions Ltd is a one-person agency run by Josh Cox, working mainly with businesses across Oxfordshire and the Thames Valley. The site covers the services offered, the towns served, completed client work, and a knowledge base answering common questions about websites, hosting and WordPress.
## Core pages
- [Homepage](https://www.prystine.co.uk/): What Prystine does and who it works with.
- [About](https://www.prystine.co.uk/about-us/): Josh Cox, how the agency works, and what it is like to work together.
- [Services](https://www.prystine.co.uk/services/): The full service list: web design and development, hosting, support and web strategy.
- [Portfolio](https://www.prystine.co.uk/portfolio/): Completed client websites, with the brief and the outcome for each.
- [Reviews](https://www.prystine.co.uk/reviews/): Client reviews and testimonials.
- [Knowledge base](https://www.prystine.co.uk/knowledge-base/): Plain-English answers about websites, hosting, WordPress and maintenance.
- [Blog](https://www.prystine.co.uk/blog/): Articles on web design, WordPress, hosting and running a small agency.
- [Build your quote](https://www.prystine.co.uk/build-your-quote/): An instant estimate for a new website project.
- [Contact](https://www.prystine.co.uk/contact/): Get in touch about a project.
## Services
- [Hosting](https://www.prystine.co.uk/services/hosting/): Expertly crafted hosting delivery speed & reliability for your business’ website
- [Domains](https://www.prystine.co.uk/services/hosting/domains/): Find & register your perfect domain in a matter of minutes
- [Managed Cloud Hosting](https://www.prystine.co.uk/services/hosting/managed-cloud-hosting/): Powerful, dedicated cloud hosting, sized to your business and managed for you, with UK data centres as standard and 99.99% partner uptime SLAs.
- [WooCommerce Hosting](https://www.prystine.co.uk/services/hosting/woocommerce-hosting/): Hosting designed to give your online store speed, security & stability
- [WordPress Hosting](https://www.prystine.co.uk/services/hosting/wordpress-hosting/): Expertly crafted hosting to improve the speed & performance of your WordPress site
- [Support](https://www.prystine.co.uk/services/support/): A range of support options for your WordPress/WooCommerce website
- [Malware Removal & Aftercare](https://www.prystine.co.uk/services/support/malware-removal-aftercare/): Has your website been hacked? Are you seeing strange redirects, fake content, or getting blacklisted by Google? You’re not alone – and you don’t need to panic. We specialise in ...
- [Monthly Website Reports](https://www.prystine.co.uk/services/support/monthly-website-reports/): A plain-English report every month telling you how your website is actually doing
- [Plugin Streamlining & Consolidating](https://www.prystine.co.uk/services/support/plugin-streamlining-consolidating/): What it is What is plugin streamlining & Consolidation? As websites age, often they collect plugins and other third-party software, that, once were integrated to extend the func...
- [User Awareness Training](https://www.prystine.co.uk/services/support/user-awareness-training/): Phishing simulation, training and dark web monitoring for SMEs
- [Website Maintenance](https://www.prystine.co.uk/services/support/website-maintenance/): Keeping your website in peak condition with proactive maintenance
- [WordPress Training](https://www.prystine.co.uk/services/support/wordpress-training/): Bespoke training to help you get the most out of your WordPresas website
- [Web Design & Development](https://www.prystine.co.uk/services/website-development/): Creative, purposeful web design & development for Oxfordshire businesses, whether WordPress, WooCommerce or fully custom.
- [Custom Web Development](https://www.prystine.co.uk/services/website-development/custom-development/): Custom websites & web apps engineered on a modern stack. Fast Astro, Next.js & React builds, wired to whatever back-end you need.
- [Plugin Development](https://www.prystine.co.uk/services/website-development/plugin-development/): Finding & developing the right solution to your software problems
- [Quote & Estimation Tools](https://www.prystine.co.uk/services/website-development/quote-estimation-tools/): Quote & estimation tools to help you increase leads & conversations Do you need help sharing a pricing structure for your products/services? Is your current quote form clunky an...
- [Search Engine Optimisation (SEO)](https://www.prystine.co.uk/services/website-development/search-engine-optimisation-seo/): Protecting websites and keeping them live
- [Speed & Performance Optimisation](https://www.prystine.co.uk/services/website-development/speed-performance-optimisations/): Website slow? We’ve got your back Does your website have long loading times? Do you have to wait several seconds after clicking a button for anything to happen? Does your websit...
- [White Label Web Development](https://www.prystine.co.uk/services/website-development/white-label-web-development-oxfordshire/): Partner with or white label our web development services for your WordPress projects.
- [WordPress & WooCommerce website development](https://www.prystine.co.uk/services/website-development/wordpress-and-woocommerce-website-development/): Bespoke WordPress & WooCommerce websites, designed and built around your business.
- [Workflows & Automation](https://www.prystine.co.uk/services/website-development/workflows-automation/): Tired of doing the same manual processes day in and day out? Automate them! Over the years we’ve helped a number of organisations streamline their operations and scale their bus...
## Areas covered
- [All areas](https://www.prystine.co.uk/locations/): The towns Prystine works in across Oxfordshire.
- [Abingdon Web Design & Hosting](https://www.prystine.co.uk/locations/abingdon-web-design-hosting/): Web design, hosting and maintenance for Abingdon businesses, just up the road from our base.
- [Bicester Web Design & Hosting](https://www.prystine.co.uk/locations/bicester-web-design-hosting/): Modern web design, hosting and support for fast-growing Bicester businesses.
- [Didcot Web Design & Hosting](https://www.prystine.co.uk/locations/didcot-web-design-hosting/): Our home town. Web design, hosting and support for Didcot businesses, right on the doorstep.
- [Oxford Web Design & Hosting](https://www.prystine.co.uk/locations/oxford-web-design-hosting/): Bespoke web design, fast hosting and friendly support for Oxford businesses, just down the A34.
- [Wallingford Web Design & Hosting](https://www.prystine.co.uk/locations/wallingford-web-design-hosting/): Bespoke websites, hosting and care for Wallingford businesses on the Thames.
- [Wantage Web Design & Hosting](https://www.prystine.co.uk/locations/wantage-web-design-hosting/): Friendly web design, hosting and support for Wantage & Grove businesses.
- [Witney Web Design & Hosting](https://www.prystine.co.uk/locations/witney-web-design-hosting/): Creative web design, hosting and maintenance for Witney & West Oxfordshire.
## Client work
- [All work](https://www.prystine.co.uk/portfolio/): Every project.
- [Quotify](https://www.prystine.co.uk/portfolio/quotify/): Quotify turns website enquiries into booked jobs — a no-code quote & estimate tool we designed, built and host.
- [Techfinitive](https://www.prystine.co.uk/portfolio/techfinitive/): Web development, hosting and maintenance for TechFinitive — a B2B technology news and analysis platform.
- [Startup Guide](https://www.prystine.co.uk/portfolio/startup-guide/): A fast Astro landing site for Mike Foster's FT Guide to Starting a Business.
- [SendTidings](https://www.prystine.co.uk/portfolio/sendtidings/): SendTidings sends beautifully designed monthly client reports on autopilot — built and hosted by us.
- [Indigrow](https://www.prystine.co.uk/portfolio/indigrow/): Web design, build and hosting for Indigrow — specialist turf, amenity and agronomy products.
- [Joey Beauchamp](https://www.prystine.co.uk/portfolio/joey-beauchamp/): A WordPress site for the Joey Beauchamp Foundation — mental-health and suicide-prevention awareness in Oxfordshire.
- [Cerium Vistech](https://www.prystine.co.uk/portfolio/cerium-vistech/): A WooCommerce site with an online shop and specialist support area for precision-lens maker Cerium.
- [TouchTek](https://www.prystine.co.uk/portfolio/touch-tek/): A bespoke WordPress site for TouchTek, makers of infrared and PCAP touch overlays that turn any screen interactive, complete with a custom sketch-your-layout instant-quote tool.
- [Zenn Events](https://www.prystine.co.uk/portfolio/zenn-events/): Web design, build and hosting for Zenn Events — bespoke events and brand experiences.
- [August Ponds](https://www.prystine.co.uk/portfolio/august-ponds/): An online shop designed, built and hosted for August Ponds on WordPress and WooCommerce.
- [Engage Media Group](https://www.prystine.co.uk/portfolio/engage-media-group/): Web development, hosting and maintenance for Engage Media Group — the B2B tech-media publisher behind TechFinitive.
- [SP2 Safety](https://www.prystine.co.uk/portfolio/sp2-safety/): Web design, build and hosting for SP2 — self-powered tritium safety markers for defence and the outdoors.
## Product reviews
- [InPrivy Review: sharing secrets without leaving a trail](https://www.prystine.co.uk/product-review/inprivy-review/): Emailing a client their password is a habit everyone knows is bad and does anyway. InPrivy fixes it: encrypted, self-destructing links for sharing passwords and secrets, sent un...
- [FluentCRM Review: self-hosted email marketing for WordPress](https://www.prystine.co.uk/product-review/fluentcrm-self-hosted-email-marketing-for-wordpress/): Email marketing platforms charge you more every time your list grows. FluentCRM takes a different route: a self-hosted CRM that lives inside your own WordPress, so you own your ...
- [MainWP Review: managing every client site from one dashboard](https://www.prystine.co.uk/product-review/mainwp-review/): Looking after thirty WordPress sites one login at a time isn't a plan. MainWP pulls them all into a single, self-hosted dashboard for updates, backups, security and uptime. The ...
- [FlyWP Review: server management for WordPress, without the sysadmin](https://www.prystine.co.uk/product-review/flywp-review/): Cloud servers are fast and cheap, and a faff to look after. FlyWP is the layer that fixes that: it turns a raw cloud server into a tidy, managed WordPress host without the sysad...
- [Vultr Review: the cloud host behind our managed servers](https://www.prystine.co.uk/product-review/vultr-review/): When a site outgrows shared hosting, Vultr is where I go for raw cloud power. The High Frequency plans are genuinely fast and brilliant value, and they're the base layer under m...
- [20i Review: the UK host I put most client sites on](https://www.prystine.co.uk/product-review/20i-review/): 20i is the host I quietly reach for on most client projects. It's fast, UK-based, properly good value, and the support actually knows its stuff. Not flashy, just reliably good, ...
- [UptimeRobot Review: know before your client does](https://www.prystine.co.uk/product-review/uptimerobot-know-before-your-client-does/): There are few worse ways to learn your website is down than a client ringing to tell you. UptimeRobot makes sure I'm the first to know. There's a free plan for personal projects...
- [Cal.com Review: the scheduling tool that won me over](https://www.prystine.co.uk/product-review/cal-com-the-scheduling-tool-that-won-me-over/): I’m a big advocate for keeping things native to WordPress, so a hosted scheduling tool was never an obvious fit for me. But Cal.com has quietly become the way I run my own booki...
- [Plausible Review: privacy-first analytics without the cookie banner](https://www.prystine.co.uk/product-review/plausible-privacy-first-analytics-without-the-cookie-banner/): Plausible is a privacy-first, cookieless analytics tool, and one we’ve moved a chunk of our sites over to. It’s the open-source answer to the bloated mess that is Google Analyti...
- [Fluent Booking Review: streamlining client bookings](https://www.prystine.co.uk/product-review/streamlining-client-bookings-with-fluent-booking/): Fluent Booking is a new addition to the WP Manage Ninja suite of products, and one we recently picked up a lifetime licence for. It’s safe to say we’re really happy with our pur...
- [Termageddon Review: keeping site policies compliant](https://www.prystine.co.uk/product-review/ensuring-compliance-with-termageddon/): As a WordPress developer and agency owner, I’ve lost count of the number of times clients have asked, “Do I really need a privacy policy?” or “Can I just copy and paste one from...
- [Divi Review: the ancient behemoth of page builders](https://www.prystine.co.uk/product-review/divi-the-ancient-behemoth-of-page-builders/): If you’ve been in the WordPress space for a few years, there’s a good chance you’ve come across Divi. It’s one of the most widely used page builders, boasting around 2.5 million...
- [WP Rocket Review: WordPress' answer to performance issues](https://www.prystine.co.uk/product-review/wordpress-answer-to-performance-issues-wp-rocket/): As a WordPress agency, speed isn’t just a nice-to-have, it’s a must-have. From SEO to UX (User eXperience) to conversion rates, performance affects everything. And after testing...
- [Bricks Builder Review: why we use it for WordPress projects](https://www.prystine.co.uk/product-review/why-we-use-bricks-builder-for-wordpress-projects/): As a web development agency soon approaching its 10th anniversary, we’ve worked with different page builders and theme frameworks over the years. From Elementor to Divi to Oxyge...
- [Fluent Forms Review: a modern, feature-packed form builder for WordPress](https://www.prystine.co.uk/product-review/fluent-forms-a-modern-feature-packed-form-builder-for-wordpress/): Most websites have contact forms. It’s so common place, we’re just accustomed to filling out forms to send enquiries. So the question is, which form builder should I opt for? We...
- [Stackable Review: a Gutenberg extension worth having](https://www.prystine.co.uk/product-review/stackable-a-gutenberg-extension/): We often get asked what our “go-to” WordPress tools are, so we decided to create a few review articles about them. In this article, we’ll be looking at a plugin we use on most o...
- [Blocksy Theme Review: Why It's Our Go-To WordPress Theme](https://www.prystine.co.uk/product-review/why-we-chose-blocksy-as-our-go-to-wordpress-theme/): As a web development agency, we used to handcraft our themes from a custom boilerplate. That old-school workflow served us well for years. But with the introduction of the Guten...
## Recent writing
- [Loose bits sink ships](https://www.prystine.co.uk/loose-bits-sink-ships/): The wartime posters were not warning about traitors. They were warning about ordinary people saying ordinary things. Most data that leaks out of a small business leaks the same ...
- [I built a Mac app: My House, My Things](https://www.prystine.co.uk/i-built-a-mac-app-my-house-my-things/): Months of evenings, three App Store rejections and a snail for a logo. Here's what I built, why it isn't a subscription, and what shipping my own product taught me that client w...
- [£200, £2,500 or £25,000: what you're actually paying for](https://www.prystine.co.uk/200-2500-or-25000-what-a-website-actually-costs/): The same website can cost £200 on Fiverr, £2,500 from a local developer or £25,000 from an agency. None of those prices is wrong. They're buying different things, and the number...
- [Who actually owns your website? (It might not be you)](https://www.prystine.co.uk/who-owns-your-website/): You paid for it, signed off the design and supplied every word. Under UK copyright law that still doesn't make it yours unless it's in writing. Here's what to check in your deve...
- [Why I'm charging once for my app, not monthly](https://www.prystine.co.uk/why-im-charging-once-not-monthly/): Everyone told me to make it a subscription. I've priced the Mac app I'm building at £34, once, and I think the reasoning matters more than the number, because it's the same reas...
- [Which WordPress backup plugin should I use? Probably none of them.](https://www.prystine.co.uk/which-wordpress-backup-plugin-should-i-use/): Everyone asks me which backup plugin to install. It's the wrong question. A plugin is a backup that lives on the same server as the thing it's protecting, runs only when WordPre...
- [I wrote the same pricing maths twice, on purpose](https://www.prystine.co.uk/i-wrote-the-same-pricing-maths-twice/): Quotify now sells its quote templates as spreadsheets. That meant rebuilding the app's pricing engine in Excel formulas, wiring up Paddle, and resisting the urge to add a database.
- [I love AI. Which is exactly why its dark side worries me.](https://www.prystine.co.uk/the-dark-side-of-ai/): AI has genuinely revolutionised how I work, and I'm not about to pretend otherwise. But the sales pitch is so relentlessly shiny that someone ought to say the quiet part out lou...
- [WP Super Cache vs W3 Total Cache: which free caching plugin should you use?](https://www.prystine.co.uk/wp-super-cache-vs-w3-total-cache/): Two of the oldest free WordPress caching plugins, aimed at completely different people. The honest answer to which one you should install comes down to how much control you actu...
- [WPForms vs Ninja Forms: which WordPress form plugin should you use?](https://www.prystine.co.uk/wpforms-vs-ninja-forms/): Two of the most popular WordPress form plugins, aimed at different people. The honest answer to which one you should install comes down to a single question about what you need ...
- [If AI can build a website, why pay a professional?](https://www.prystine.co.uk/ai-build-a-website-why-pay-a-professional/): AI will build you a website in four minutes. So why hire someone like me? The honest answer, from a developer who uses AI every day: it builds exactly what you ask for, and know...
- [LiteSpeed Cache vs WP Fastest Cache: which free caching plugin should you use?](https://www.prystine.co.uk/litespeed-cache-vs-wp-fastest-cache/): Two of the most popular free WordPress caching plugins, built for different worlds. The honest answer to which one you should install comes down to a single question about your ...
- [Why I'd rather meet you for a coffee than email a proposal](https://www.prystine.co.uk/coffee-not-a-proposal/): I've never sent a forty-page proposal in my life, and I'm not about to start. Here's why a coffee genuinely gets you a better website, and why being a small Oxfordshire studio l...
- [How much does a website actually cost? An honest 2026 answer](https://www.prystine.co.uk/how-much-does-a-website-cost/): Most web designers answer 'it depends' and leave it there. Here's a real number instead: what a website costs, what drives the price, and where the cheap options bite. From an O...
- [Case study: reviving Lifting Times, a legacy weightlifting magazine](https://www.prystine.co.uk/reviving-lifting-times/): A five-year archive locked inside a page builder, a dated site that had gone quiet, and nowhere to grow. Here's how we rescued Lifting Times, an Olympic weightlifting magazine, ...
- [Is content marketing dead in the age of AI?](https://www.prystine.co.uk/is-content-marketing-dead-in-the-age-of-ai/): Nine dollars in eighteen months. That's my affiliate income, and I never really pushed it. So is content marketing dead in the age of AI? The old click-and-affiliate model is. W...
- [OPcache: the WordPress speed setting
