llms.txt
# Knockoff
> Knockoff is brand protection software for Shopify and direct-to-consumer brands. Knockoff finds copies of your products on Shopify stores, eBay, Walmart and Temu, and files the takedowns for you. When a site poses as your store, Knockoff reports it to the registrar and the web host. There is one plan. Knockoff builds evidence for confirmed matches, writes each takedown, files it as the store owner's authorized agent under a Letter of Authorization the owner signs once, and chases the reply.
## Product
- [Knockoff](https://knockoff.co): What Knockoff watches, how a case is built, and what a plan costs.
- [How it works](https://knockoff.co/how-it-works): The four steps from connecting a Shopify store to a filed takedown.
- [Pricing](https://knockoff.co/pricing): One plan, billed monthly, at $799 a month. Knockoff monitors every product in the store, builds evidence for confirmed matches, files each takedown as your authorized agent on Shopify stores, eBay, Walmart and Temu, and chases the reply. When a site poses as your store, Knockoff reports it to the registrar and the web host. Thirty-day money-back guarantee.
- [Free scan](https://knockoff.co/scan): A free scan of a storefront's top products. No account needed.
- [Information for AI assistants](https://knockoff.co/ai-info): What Knockoff is, who it is for, what it costs, and what it does not do.
## Guides
- [Guides](https://knockoff.co/guides): Every guide, on reporting stolen photos, filing a DMCA notice, Amazon claim types, and building a plan a small brand can run.
- [How long does it take to get a trademark](https://knockoff.co/guides/how-long-does-it-take-to-get-a-trademark): Half of the 2022 US applications that registered took more than 16 months; the USPTO's own average to a first review was 4.2 months as of August 10, 2026.
- [When your IP report goes nowhere](https://knockoff.co/guides/when-your-ip-report-goes-nowhere): What each reply to a copyright or trademark report on Etsy, Instagram, Amazon, Shopify or TikTok means (silence, declined, requires more information, counter notice not accepted, granted but never carried out) and the next move for each, including the free appeal the EU Digital Services Act gives the person who filed the report.
- [Copyright cease and desist letter](https://knockoff.co/guides/copyright-cease-and-desist-letter): A letter you can copy and send when another seller is using your product photos, what to check before you send it, and when the complaint form on the site hosting the copy is the faster move.
- [SHEIN or Temu copied your product](https://knockoff.co/guides/shein-temu-stole-my-design): Where a report about a copied product goes on SHEIN and on Temu, what proof each form takes, why neither one asks for a registration, and what a removal does not get you.
- [Trademark attorney cost](https://knockoff.co/guides/trademark-attorney-cost): What a US trademark attorney charges to file one mark in one class, a median $1,000 against the USPTO's own $350 per class, and what the money buys: 60.4% of attorney-filed US applications from 2017 to 2022 registered against 39.2% of self-filed ones.
- [Likelihood of confusion](https://knockoff.co/guides/likelihood-of-confusion): How the USPTO and the courts decide whether a copycat's name is too close to yours, with the du Pont, Polaroid, Sleekcraft and Lapp factors on one page; 56.3% of the 429,192 US applications filed in 2017 drew an office action and 20.8% died because nobody answered one.
- [Etsy deactivated your listing](https://knockoff.co/guides/etsy-deactivated-my-listing): An Etsy listing comes down two ways, on somebody else's infringement report or on Etsy's own automated flag, and only the report route has a counter notice. How to tell which one hit you, the appeal route for each, what a counter notice costs the sender, and the authorship evidence Etsy asks for; Etsy processed around 111,000 infringement reports in 2025 and removed about 180,000 listings on its own internal counterfeit flags.
- [How to report Etsy shops that copied your listings](https://knockoff.co/guides/etsy-shop-copied-my-listings): Etsy's Reporting Portal ties each report to one property and takes copied listings from any shop by listing URL or ID, so twenty copycat shops selling three of your designs can be three reports. The steps, the Etsy rejection reasons that hit copycat reports (shop names instead of listing URLs among them), what an intellectual property report reveals to the reported seller, and why a counter notice from a seller outside the US can end it, since the Copyright Claims Board cannot hear claims against respondents abroad.
- [When copies keep coming back after a takedown](https://knockoff.co/guides/relisted-after-takedown): What to do when a copy comes back after a takedown: how to tell a relist, the same seller under a new listing or store, and a listing restored after a counter notice apart; what to put in the second report; each platform's repeat infringer wording (Shopify, eBay, Walmart, Temu, Etsy); and why a counter notice restore needs a court action or a Copyright Claims Board claim, not another notice.
## Free tools
- [Free tools](https://knockoff.co/tools): Calculators and letter generators that run in the browser. No account needed.
- [DMCA takedown notice generator](https://knockoff.co/tools/dmca-takedown-notice-generator): Write the notice for a listing using your product photos. Pick the platform, fill in the listing, and the notice renders as you type with every statement US copyright law asks for, plus a dated table of where each marketplace takes it.
- [Cease and desist letter generator](https://knockoff.co/tools/cease-and-desist-letter-generator): Write the letter for stolen product photos, a brand name being used without you, or a copied product. Pick the type, fill in the evidence, and the letter renders as you type. Copy it or download it.
- [Trademark class finder](https://knockoff.co/tools/trademark-class-finder): Describe what you sell and see which of the 45 trademark classes your products fall into, with the official heading, USPTO coordinated classes and the per-class filing fee.
- [Trademark cost calculator](https://knockoff.co/tools/trademark-cost-calculator): Price a US trademark filing against the current USPTO fee schedule: application fees per class, the statement of use path if you are not selling yet, and the maintenance filings due in years five and ten.
- [Trademark renewal calculator](https://knockoff.co/tools/trademark-renewal-calculator): Enter the date your trademark registered and get every maintenance deadline that follows: the Section 8 window, the grace period end, each ten-year renewal, the fee at your class count, and a calendar file you can import.
- [SKU generator](https://knockoff.co/tools/sku-generator): Build SKU codes from a prefix, product attributes and a padded sequence counter, one at a time or in bulk from a pasted product list.
- [Shopify theme detector](https://knockoff.co/tools/shopify-theme-detector): Type a store URL and see which Shopify theme it runs, the base theme behind a renamed one, and the apps visible on its homepage.
- [Amazon Brand Registry checker](https://knockoff.co/tools/amazon-brand-registry-checker): The five Amazon Brand Registry requirements, checked against your brand in seven questions. See which requirement blocks you and what fixes it.
- [Domain squatting scanner](https://knockoff.co/tools/lookalike-domain-scanner): Type your domain and see which misspelled versions of it are registered, which are running a live store, and which are serving your own favicon.
- [Counterfeit loss calculator](https://knockoff.co/tools/counterfeit-loss-calculator): Put your annual revenue and your category in and get the range of sales a copy problem could be taking, from the published EU sector estimates, each with the year its data was collected.
- [Copycat store checker](https://knockoff.co/tools/copycat-store-checker): Enter your store and a store you think copied it. Get a dated record of the product photos, the theme and the store status the two have in common, at a link you can paste into a report.
- [Work for hire agreement generator](https://knockoff.co/tools/work-for-hire-agreement-generator): Write the signed copyright assignment that moves your product photographs from the freelance photographer to your company, in the version for a shoot that has not happened yet or the version for work already delivered, ready to print or download.
- [Copyright symbol](https://knockoff.co/tools/copyright-symbol): Copy © or ℗, how to type each on Mac, Windows, Word, Google Docs, iPhone and Linux, and a builder that writes a US copyright notice from the year of first publication and the owner, the three parts 17 U.S.C. 401(b) asks for.
- [Trademark symbol](https://knockoff.co/tools/trademark-symbol): Copy ™, ® or ℠, how to type each on Mac, Windows, Word, Google Docs, iPhone and Linux, and a three-question check for which symbol a brand may use: ™ or ℠ at any time, ® only once the USPTO has registered the mark, and only on the goods and services the registration lists.
## Compare
- [Brand protection software](https://knockoff.co/brand-protection-software): What the category does and what it should cost.
- [Online brand protection](https://knockoff.co/online-brand-protection): The surfaces a brand gets copied on, and what covers each one.
- [Ecommerce brand protection](https://knockoff.co/ecommerce-brand-protection): Brand protection for a store owner rather than a legal department.
- [DMCA takedown service](https://knockoff.co/dmca-takedown-service): What a takedown service should hand you for a stolen-photo listing.
- [Managed takedowns](https://knockoff.co/managed-takedowns): The fully managed plan, where Knockoff files each takedown as your authorized agent under a Letter of Authorization you sign once.
- [Shopify DMCA takedown](https://knockoff.co/shopify-dmca-takedown): The Shopify form, the evidence it wants, and the counter-notice clock.
- [Trademark monitoring](https://knockoff.co/trademark-monitoring): Watching new US trademark applications that are confusingly similar to your marks.
- [Brand impersonation](https://knockoff.co/brand-impersonation): Fake websites copying your store. Knockoff checks every day for new domains built on your brand name and for Shopify stores running your photos, and reports confirmed ones to Shopify, the web host or the registrar.
- [The best brand protection companies](https://knockoff.co/guides/best-brand-protection-companies): Eight companies compared, including who publishes a price and who needs a sales call.
- [Red Points review](https://knockoff.co/guides/red-points-review): Red Points' self-serve checkout lists a $938 a month base plan and refuses any order under $1,250 a month, about $15,000 a year at entry.
- [Bustem review](https://knockoff.co/guides/bustem-review): Bustem publishes no price, and every button on its site books a sales call. Its founder told Hampton that first clients paid $2K to $5K a month.
- [BrandShield review](https://knockoff.co/guides/brandshield-review): BrandShield publishes no price. Its 2023 filings divide out to about $46,000 a year per customer, the one contract it lists (an anti-phishing service on AWS Marketplace) is $22,000 for 12 months, and its posted terms make fees non-refundable.
- [StoreLock review](https://knockoff.co/guides/storelock-review): StoreLock is a Shopify app at $19 a month plus 20 cents per monitored photo, or $399 a month for Enterprise. It blocks copying on your own store, watches for cloned storefronts and lookalike domains, and sends reports to a copy's host or registrar. Marketplace and social complaints stay with you.
