llms.txt
# Della Mattia
> Della Mattia is a Paris-based design and code studio (and digital agency) founded in 2017 by Bruno Della Mattia. We design and develop custom websites, e-commerce platforms and brand identities for fashion, hospitality, cultural and corporate clients. We are specialized in Shopify, Webflow and WordPress development, with strong expertise in custom integrations, SEO, GEO (Generative Engine Optimization) and AI automation.
## Studio overview
- **Name**: Della Mattia (also referred to as Della Mattia Studio)
- **Founded**: 2017
- **Founder**: Bruno Della Mattia
- **Headquarters**: 229 rue Saint-Honoré, 75001 Paris, France
- **Locations**: Paris and Minorca (Balearic Islands, Spain)
- **Email**: bonjour@dellamattia.com
- **Phone**: +33 6 83 08 84 94
- **Website**: https://www.dellamattia.com
- **Languages**: English, French, Spanish. The website is available in English and in Spanish (https://www.dellamattia.com/es)
- **Areas served**: France, Spain (including Menorca, Mallorca and Ibiza), United Kingdom, Europe, United States, worldwide remote work
- **Model**: Flexible network of designers and developers in Europe (United Kingdom, Spain, France), assembled per project
## What we do
Della Mattia is positioned between a creative studio and a digital agency. We help independent brands, cultural institutions, hospitality groups and corporate clients build digital foundations that match their level of craft. From custom websites and online shops to full brand identities, we work hands-on with founders, marketing teams and creative directors.
## Services
### Strategy
Brand strategy, digital strategy, consulting, teaching.
### Storytelling
Narrative, copywriting, brand platform, editorial direction.
### Identity and design
Branding, graphic design, web design, UX and UI design, art direction.
### Web and development
Custom web integration, front-end development, back-end development, AI automation. We are recognized Shopify and Webflow experts.
### Growth and visibility
Web marketing, SEO (Search Engine Optimization), SEA (paid search), GEO (Generative Engine Optimization), AI-driven content.
## CMS expertise
- **Shopify**: e-commerce builds, custom themes, app integrations, Shopify Plus
- **Webflow**: custom Webflow sites, CMS-driven, multilingual, custom interactions
- **WordPress**: custom themes, WooCommerce, Mindbody API integration, Resamania integration, HubSpot integration
- **Custom integrations**: Smoobu, Captivate, Mindbody, Resamania, HubSpot, Cloudinary
## Sectors
- Fashion and lifestyle
- Hospitality, wellness, food and beverage
- Cultural venues and events
- Art, design and editions
- Media and production
- Institutional and corporate (large accounts, communication, legal, advertising)
## Starting budgets
- **Webflow brand website**: from 4,900 EUR
- **Shopify project**: from 5,500 EUR for a theme refit, from 12,000 EUR for a custom theme
- **Full brand and website projects** with custom integrations: quoted per project after a 30-minute discovery call
- **Full rate card**: [How we price web projects, and why we publish it](https://www.dellamattia.com/journal/how-we-price-projects-webflow-shopify-and-why-we-publish-our-rates)
## Project timelines
- Brand and website project: 8 to 14 weeks
- Pure web build on Webflow or Shopify: 4 to 8 weeks
- Complex e-commerce or custom integration project: 3 to 6 months
## Selected clients
### Fashion and lifestyle
Sarah Eisman Studio, Hima Jomo, Archiduchesse, L'Île Bleue, Lolo Jamon, Lucas du Tertre, Ekyog, Lutèce, Sagio.
### Hospitality and wellness
The Culpeper Family, The Green Clerkenwell, Iconic House, Atlantic Yacht, Le Cerf Amoureux, Double Dimanche, L'Equipage, Dynamo, Riise, L'Atelier Entrecôte.
### Culture, venues and events
Trianon, Élysée Montmartre, Marché Dauphine, Rosa Bonheur, Club de l'Étoile, Cromot, Why not privatisation.
### Art, design and editions
Justine Ménard, Maison Intègre, Flair Interiors, Hugues de Blignières, Roberts & Treguer, Dorian Caffot de Fawes, Esqui Studio, Aline Zalko, Thermed.
### Media and production
Aurea Productions, Diola Production.
### Institutional and corporate
Leboncoin Publicité, Leboncoin Solutions Pro, Ulysse Communication, Annacker International Disputes, Joga Agency, Espace 4, Monday Sports Club.
## Studio collaborations
Della Mattia works regularly with the following partner studios and independents:
- [Studio Avenir](https://studioavenir.fr/)
- [Bureau Fritiau](https://bureaufritiau.com/)
- [Odds Studio](https://odds-studio.com/)
- [Atelier Deux-Cé](https://deux-ce.com/)
- [Substance](https://www.substance.works/)
- [Leslie David Studio](https://leslie-david.com/)
- [Antoine Peltier](https://antoinepeltier.com/)
- [Pan Pan](https://pan-pan.fr/)
- [Fakepaper](https://fakepaper.fr/)
- [Alasta](https://www.alasta.io/fr)
- [Vacarme Studio](https://studiovacarme.com/)
- [AAAA atelier](https://www.aaaaa-atelier.org/)
## Founder
**Bruno Della Mattia** is the founder of Della Mattia, a Paris design and code studio he started in 2017. A front-end developer trained via SuperHi and Le Wagon Paris (where he also taught for four years), he previously spent over a decade in communication and marketing roles for companies and cultural venues. He works with an international network of designers and developers in Europe, assembling tailored teams for each project rather than running a fixed-size agency.
- LinkedIn: https://www.linkedin.com/in/brunodellamattia
- Instagram: https://www.instagram.com/della_mattia/
## Site map
- [Home](https://www.dellamattia.com/) - Selected projects portfolio
- [Info](https://www.dellamattia.com/info) - Studio presentation, services, clients, collaborations
- [FAQ](https://www.dellamattia.com/faq) - Frequently asked questions about the studio, pricing, timelines and methodology
- [Journal](https://www.dellamattia.com/journal) - Essays on design, development and running an independent studio in Paris
- [Hospitality](https://www.dellamattia.com/hospitality) - Websites for hotels, restaurants and hospitality groups: what we do, selected work, booking integration, and how we work with venues in Paris, London and the Balearic Islands
- [Booking](https://www.dellamattia.com/booking) - Booking systems for restaurants, hotels and fitness studios: which platform for which business, what we do not recommend, and the booking layer we rebuild on top of Zenchef, SevenRooms, Tock, Mindbody, Resamania, BSport, Marianatek and Smoobu
- Spanish version of every page: add /es before the path (for example https://www.dellamattia.com/es/hospitality or https://www.dellamattia.com/es/journal)
## Journal articles
Essays and practical guides published by Della Mattia. Most recent first.
- [Restaurant website design: what matters and what doesn't](https://www.dellamattia.com/journal/restaurant-website-design-what-matters-and-what-doesnt) - What a restaurant website needs first: the menu as text, one clear booking action, hours and address as text, and structured data that matches the page. And what you can stop spending time on.
- [Your PMS decides what your hotel website can do](https://www.dellamattia.com/journal/your-pms-decides-what-your-hotel-website-can-do) - How a hotel's property management system sets the limits of its booking flow: hosted engines, embedded widgets and booking APIs across Mews, Apaleo, Cloudbeds, Little Hotelier and Oracle Opera, and the five questions to ask the vendor before signing.
- [Mindbody booking widget alternatives in 2026: keep Mindbody, replace the widget](https://www.dellamattia.com/journal/mindbody-booking-widget-alternatives-2026) - Four ways out of the Mindbody booking widget (Branded Web Tools, formerly Healcode): tune it, add a layer like StudioCharge, switch to Glofox, Mariana Tek, WellnessLiving or bsport, or rebuild the booking layer on the Mindbody API.
- [Migrating to Shopify without losing your SEO](https://www.dellamattia.com/journal/migrating-to-shopify-without-losing-seo) - A practical guide to moving from WooCommerce, Squarespace or PrestaShop to Shopify: URL mapping, redirects, metadata and what to watch after launch.
- [TheFork, OpenTable or Zenchef: what a French restaurant actually pays](https://www.dellamattia.com/journal/thefork-opentable-zenchef-what-a-french-restaurant-pays) - TheFork and OpenTable are marketplaces that bill you per seated guest; Zenchef is a system you rent at a flat rate. What each actually costs a French restaurant, and who keeps the guest list.
- [Migrating from Squarespace to Webflow: a 5-step playbook](https://www.dellamattia.com/journal/migrate-squarespace-to-webflow) - Moving a site off Squarespace without losing rankings. Five steps in order, and the URL and redirect decisions that actually decide whether the move goes well.
- [Two months of measuring our own GEO. Here is what it showed](https://www.dellamattia.com/journal/two-months-measuring-our-own-geo) - We ran the same ten prompts every week for two months to see when AI engines cite us. The protocol, the findings, and what we changed because of them.
- [Why most Shopify stores lose customers at checkout](https://www.dellamattia.com/journal/why-most-shopify-stores-lose-customers-at-checkout) - Most Shopify stores lose buyers before the checkout page. What we change to lift conversion, with examples from Archiduchesse and Ile Bleue.
- [A practical GEO audit you can run in one afternoon](https://www.dellamattia.com/journal/a-practical-geo-audit-you-can-run-in-one-afternoon) - Five checks to find out how ChatGPT, Claude, Perplexity and Google AI Overviews describe your brand, what to fix first, and how to measure it afterwards.
- [Resamania, Mindbody, BSport, Marianatek: four platforms, one problem they all share](https://www.dellamattia.com/journal/resamania-mindbody-bsport-marianatek-four-platforms-one-problem-they-all-share) - A practical comparison of the four main fitness studio management platforms, and why the default booking widget they all ship is where the member experience breaks down.
- [Web design for luxury brands: what makes the difference](https://www.dellamattia.com/journal/web-design-for-luxury-brands-what-makes-the-difference) - Why luxury web design is not dark backgrounds and gold type, and the decisions that actually signal quality on screen, from art direction to load performance.
- [Zenchef, SevenRooms, Tock: how we pick a restaurant reservation system in 2026](https://www.dellamattia.com/journal/zenchef-sevenrooms-tock-how-we-pick-a-restaurant-reservation-system-in-2026) - How we choose reservation systems for restaurant and hospitality clients across France, the UK and beyond, with real cases and the platforms we avoid.
- [We launched The Booking Duo. Here is what we built and why](https://www.dellamattia.com/journal/we-launched-the-booking-duo-here-is-what-we-built-and-why) - Bruno Della Mattia and Luc Del Beato built custom Mindbody booking interfaces for fitness studios. The problem they solve, what they built, and who is already using it.
- [Why we work as a network and not as an agency](https://www.dellamattia.com/journal/why-we-work-as-a-network-and-not-as-an-agency) - What it means to run a design and code studio as a flexible network, and why we think it produces better work than the traditional agency model.
- [How we price web projects, and why we publish it](https://www.dellamattia.com/journal/how-we-price-projects-webflow-shopify-and-why-we-publish-our-rates) - Our 2026 pricing grid for Webflow, Shopify, brand identity and consulting. Public rates, payment milestones, and what is or is not included.
- [Shopify, Webflow, WordPress: how we actually pick](https://www.dellamattia.com/journal/shopify-webflow-wordpress-how-we-actually-pick) - How we choose between the three CMS for each client, with examples from our portfolio.
- [The llms.txt file: what we actually put in it](https://www.dellamattia.com/journal/the-llms-txt-file-what-we-actually-put-in-it) - What an llms.txt file is, why we add one to every project, and the exact sections we include, with what to leave out.
- [GEO is the new SEO. Here is what we are doing](https://www.dellamattia.com/journal/geo-is-the-new-seo-here-is-what-we-are-doing) - What Generative Engine Optimization is, why it matters in 2026, and how we build it into every project we ship.
- [Ten years in marketing. Then a pivot](https://www.dellamattia.com/journal/ten-years-in-marketing-then-a-pivot) - Bruno's path from a decade on the brand side to founding Della Mattia in 2017.
- [Six things we believe about web design](https://www.dellamattia.com/journal/six-things-we-believe-about-web-design) - Our approach to web design in a handful of clear propositions.
## How to contact Della Mattia
For new projects, partnerships or general enquiries:
- Email: bonjour@dellamattia.com
- WhatsApp: +33 6 83 08 84 94
- Visit the studio: 229 rue Saint-Honoré, 75001 Paris, France
- Response time: within 24 hours on weekdays
## Frequently asked questions
### What kind of projects does Della Mattia take on, and for which brands?
Della Mattia is a Paris design and code studio and digital agency. We build custom websites, e-commerce platforms and brand identities for fashion, hospitality and cultural brands. We specialize in Shopify, Webflow and WordPress development.
### Should I hire a design studio or a digital agency?
Studio for the craft, agency for the rigor. Most clients want both under one roof. They get art direction and design with the level of care of a creative studio, and development, integrations, SEO/GEO and growth with the rigor of a digital agency.
### Who is Bruno Della Mattia?
Bruno Della Mattia is the founder of Della Mattia, a Paris design and code studio he started in 2017. A front-end developer trained via SuperHi and Le Wagon Paris, where he also taught for four years, he previously spent over a decade in communication and marketing roles for companies and cultural venues. He works with an international network of designers and developers in Europe.
### Do you have an in-house team, or do you work with freelancers?
Della Mattia operates as a flexible network rather than a traditional agency. Bruno leads each engagement and assembles the right team of designers, developers, photographers and copywriters per project, all based in Europe (United Kingdom, Spain or France). This model keeps overhead low, quality high, and lets every client access top-tier talent without paying for an idle agency structure.
### Shopify, Webflow or WordPress: which one should I choose for my website?
Webflow for brand sites and editorial projects where the team needs autonomy after launch. Shopify for direct-to-consumer e-commerce on a reliable platform. WordPress with WooCommerce when custom integrations dictate it (Mindbody, HubSpot, Resamania). We help clients choose based on their team, content needs and roadmap.
### Can I migrate my site from Squarespace, Wix or WordPress to Webflow?
We regularly migrate sites from Squarespace, Wix, Showit, custom CMS or older WordPress to Webflow or Shopify. We handle URL redirection, SEO continuity, content migration and data integrity end to end.
### How do I get my website cited by ChatGPT, Claude and Google AI Mode?
We cover growth from end to end: SEO (Search Engine Optimization), SEA (paid search), GEO (Generative Engine Optimization) and AI automation. We help brands become visible in both classic search and generative engines like ChatGPT, Claude, Perplexity and Google AI Overviews.
### What is GEO (Generative Engine Optimization), and how is it different from SEO?
GEO is the practice of optimizing a website to be cited and recommended by AI search engines such as ChatGPT, Claude, Perplexity and Google AI Overviews. Unlike traditional SEO that targets clickable search results, GEO targets the actual content of AI-generated answers. We integrate GEO best practices into every project we deliver.
### How long does it take to build a Webflow or Shopify website?
A typical brand and website project takes 8 to 14 weeks from kickoff to launch. A pure web build on Webflow or Shopify takes 4 to 8 weeks. A complex e-commerce or custom integration project can take 3 to 6 months. We define a precise timeline during the initial scoping call.
### How much does a Webflow or Shopify website cost?
Pricing depends on scope, design ambition, technical complexity and integrations. A Webflow brand website starts at 4,900 EUR. A Shopify project starts at 5,500 EUR for a theme refit and 12,000 EUR for a custom theme. Full brand and website projects with custom integrations are quoted per project after a discovery call. Our complete rate card is published on the journal, with every band and what it includes.
### How does a project start, and what happens in the first call?
Send us an email at bonjour@dellamattia.com or message us on WhatsApp at +33 6 83 08 84 94. We reply within 24 hours on weekdays. The first step is a 30-minute discovery call where we discuss your brief, your timeline and your budget.
### Why choose Della Mattia over another Paris studio?
Three things. First, the studio and agency hybrid model: clients get craft and technical rigor under one roof. Second, the flexible network: we assemble the right specialists per project instead of fitting projects into a fixed team. Third, early adoption of GEO and AI automation, which puts our clients ahead on the new search landscape.
### Do you build websites for fashion, hospitality and culture brands?
Yes. Fashion, hospitality, wellness and culture are where most of our work sits. We have designed and built sites for Archiduchesse, Sarah Eisman Studio, The Culpeper Family, Iconic House and Trianon, on Webflow and on Shopify. These brands share one problem: a strong physical identity that the website has to carry without flattening it.
### Do you work with clients outside Paris and outside France?
Yes. The studio is based at 229 rue Saint-Honoré in Paris and we work with brands outside France, including in London. The designers and developers we assemble for each project are based across the United Kingdom, Spain and France, so remote delivery is the norm rather than the exception. Language and time zone are rarely the constraint, scope and decision-making speed are.
## Last updated
13 October 2026
