llms.txt
# Default
> Default is marketing infrastructure for modern go-to-market teams: one platform to manage workflows, enrich records, route leads, and schedule meetings.
Default connects the CRM and the rest of the go-to-market stack into one data layer. Teams use it to qualify, route, and book inbound leads, run outbound plays, keep CRM records enriched and clean, and automate what happens after each step. The Default MCP gives agents like Claude, ChatGPT, and Cursor programmatic access to the same workflows, enrichment, and data.
## Platform
- [Data Layer](https://www.default.com/data): One unified data layer across every signal, record, and conversation.
- [Tables](https://www.default.com/product/lead-enrichment-software): Unified views of go-to-market data.
- [Workflows](https://www.default.com/product/sales-workflow-software): Agent-built, human-reviewed, team-deployed automations.
- [Routing](https://www.default.com/product/lead-routing-software): Real-time lead routing across territories and queues.
- [Scheduling](https://www.default.com/product/sales-scheduling-software): Let agents book meetings for your team.
- [Chrome extension](https://www.default.com/product/sales-chrome-extension): One extension that books account executive meetings from Gmail, Salesforce, and HubSpot, with routing, CRM updates, and access set by admins in 1 workflow.
- [All tools](https://www.default.com/product): Tables, enrichment, workflows, routing, scheduling, and the Chrome extension in one place.
- [Integrations](https://www.default.com/integrations): Connect Salesforce, HubSpot, Slack, and the rest of the stack, so every agent works from the same records.
- [Pricing](https://www.default.com/pricing): A platform fee that bundles enrichment credits and workflow runs, plus the seats your team needs.
## Use Cases
- [Default MCP](https://www.default.com/solutions/default-mcp): Programmatic access to workflows, enrichment, and go-to-market data from a terminal or an agent.
- [Inbound Automation](https://www.default.com/solutions/inbound-marketing-automation-software): Book demos on your website with routing, scheduling, and enrichment.
- [Outbound Automation](https://www.default.com/solutions/outbound-sales-automation-software): Build systems for every outbound play, with reps in the loop.
- [Data Enrichment](https://www.default.com/solutions/data-enrichment-software): Enrich your total addressable market and sync trusted data back into the go-to-market stack.
- [Lead Routing](https://www.default.com/solutions/revenue-operations-software): Auditable lead routing workflows with programmatic access.
- [Meeting Scheduling](https://www.default.com/solutions/meeting-scheduling-software): Branded calendars, queues, and workflows for every customer-facing team.
- [SDR to AE Handoff](https://www.default.com/solutions/sdr-to-ae-handoff): Route, book, and credit every meeting a sales development rep hands to an account executive, from Gmail, Salesforce, or HubSpot.
- [CRM Hygiene](https://www.default.com/solutions/crm-hygiene-software): Merge go-to-market systems into clean, trusted CRM records.
- [All use cases](https://www.default.com/solutions): Every go-to-market motion teams run on Default.
## Use Cases by Tool
- [HubSpot lead routing](https://www.default.com/solutions/hubspot-lead-routing): Send each HubSpot lead to the right owner.
- [HubSpot round robin](https://www.default.com/solutions/hubspot-round-robin): Rotate HubSpot leads and meetings through 1 queue.
- [HubSpot Salesforce integration](https://www.default.com/solutions/hubspot-salesforce-integration): Route leads across both CRMs from 1 workflow.
- [Marketo Salesforce integration](https://www.default.com/solutions/marketo-salesforce-integration): Route Marketo form fills to the right Salesforce rep.
- [Salesforce lead assignment rules](https://www.default.com/solutions/salesforce-lead-assignment-rules): Keep every routing rule in 1 ruleset.
- [Salesforce lead conversion](https://www.default.com/solutions/salesforce-lead-conversion): Convert new leads into the accounts they belong to.
- [Salesforce lead routing](https://www.default.com/solutions/salesforce-lead-routing): Route every Salesforce lead and book the meeting.
- [Salesforce lead to account matching](https://www.default.com/solutions/salesforce-lead-to-account-matching): Match each new lead to its Salesforce account by domain.
- [Salesforce round robin](https://www.default.com/solutions/salesforce-round-robin): Take turns across a team with weights and paused reps.
- [Salesforce Slack integration](https://www.default.com/solutions/salesforce-slack-integration): Tell the routed rep in Slack as soon as a lead lands.
- [Salesforce web-to-lead](https://www.default.com/solutions/salesforce-web-to-lead): Turn website form fills into routed Salesforce leads.
- [HubSpot meeting scheduler](https://www.default.com/solutions/hubspot-meeting-scheduler): Book meetings straight from your HubSpot forms.
- [Salesforce meeting scheduler](https://www.default.com/solutions/salesforce-meeting-scheduler): Book meetings with the account owner or the next rep.
- [Salesforce Microsoft Teams integration](https://www.default.com/solutions/salesforce-microsoft-teams-integration): Add a Teams link to every booked meeting.
- [Zoom Salesforce integration](https://www.default.com/solutions/zoom-salesforce-integration): Add a Zoom link to every booked meeting.
- [HubSpot duplicate contacts](https://www.default.com/solutions/hubspot-duplicate-contacts): Check HubSpot for a match before creating a contact.
- [Salesforce data cleansing](https://www.default.com/solutions/salesforce-data-cleansing): Fill empty Salesforce fields from a provider waterfall.
- [Salesforce duplicate management](https://www.default.com/solutions/salesforce-duplicate-management): Check Salesforce for a match before creating a lead.
- [Apollo data enrichment](https://www.default.com/solutions/apollo-data-enrichment): Run Apollo in your waterfall with no Apollo account.
- [Clearbit data enrichment](https://www.default.com/solutions/clearbit-data-enrichment): Run Clearbit in your waterfall with no Clearbit account.
- [HubSpot data enrichment](https://www.default.com/solutions/hubspot-data-enrichment): Enrich HubSpot contacts while the visitor fills in the form.
- [Salesforce data enrichment](https://www.default.com/solutions/salesforce-data-enrichment): Enrich Salesforce records from 4 providers.
- [Gong Engage flows](https://www.default.com/solutions/gong-engage): Add leads who don't book to Gong Engage flows.
- [Outreach HubSpot integration](https://www.default.com/solutions/outreach-hubspot-integration): Send leads who don't book into Outreach sequences.
- [Salesloft Salesforce integration](https://www.default.com/solutions/salesloft-salesforce-integration): Send leads who don't book into Salesloft cadences.
## Comparisons
- [Default vs 6sense](https://www.default.com/comparison/6sense): Default names the companies and people on your site, alerts the account owner, and books form fills with that rep.
- [Default vs Cal.com](https://www.default.com/comparison/calcom): Default qualifies and routes every lead with built-in enrichment before it books, while Cal.com leaves that logic for your team to build around it.
- [Default vs Calendly](https://www.default.com/comparison/calendly): Default decides who each lead should meet before it books, while Calendly stays a standalone booking link.
- [Default vs Chili Piper](https://www.default.com/comparison/chilipiper): Default runs routing and scheduling in the same workflow as your CRM updates, while Chili Piper stays a standalone point tool.
- [Default vs Clay](https://www.default.com/comparison/clay): Default enriches form fills as the lead types, then routes and books them, with no table to maintain.
- [Default vs HubSpot](https://www.default.com/comparison/hubspot): Default routes and books leads across your CRM and the rest of your stack, while HubSpot stays a legacy marketing suite.
- [Default vs LeanData](https://www.default.com/comparison/leandata): Default routes and books across your whole go-to-market stack, while LeanData stays locked inside Salesforce.
- [Default vs Marketo](https://www.default.com/comparison/marketo): Default captures Marketo forms, routes each lead to the right rep, and books the meeting while Marketo keeps scoring.
- [Default vs Qualified](https://www.default.com/comparison/qualified): Default routes form fills to the right rep and books the meeting, in Salesforce or HubSpot.
- [Default vs RB2B](https://www.default.com/comparison/rb2b): Default names the companies and people on your site, matches them to the account owner, and starts the follow-up.
- [Default vs RevenueHero](https://www.default.com/comparison/revenuehero): Default runs your whole inbound process from form fill to follow-up, while RevenueHero stays a routing and scheduling point tool.
- [Default vs Traction Complete](https://www.default.com/comparison/traction-complete): Default matches each lead to its account, routes it by your rules, and books the meeting in Salesforce or HubSpot.
- [Default vs ZoomInfo](https://www.default.com/comparison/zoominfo): Default enriches form fills from 4 providers, routes each lead to the right rep, and books the meeting.
## Customers
- [Customer stories](https://www.default.com/case-study): How OpenPhone, Runway, Profound, Rootly, Unify, and other teams use Default to unify routing, enrichment, scheduling, and workflows.
## Docs
- [Documentation](https://docs.os.default.com): Guides and reference for setting up a workspace, routing leads, booking meetings, enrichment, workflows, the API, and the MCP server.
- [Docs index for LLMs](https://docs.os.default.com/llms.txt): Every documentation page with a one-line summary, including migration guides from Chili Piper, LeanData, and Calendly.
## Security
- [Security](https://www.default.com/legal/security): How Default protects customer data, including encryption in transit and at rest and restricted, logged access to production systems.
- [Sub-processors](https://www.default.com/legal/subprocessors): The third-party vendors that process customer data for Default.
## Optional
- [Blog](https://www.default.com/blog): Articles on revenue operations, lead routing, and go-to-market automation.
- [Blog RSS feed](https://www.default.com/feed.xml): Latest articles.
- [Sitemap](https://www.default.com/sitemap.xml): Full list of indexable pages.
- [Design system](https://www.default.com/design.md): Machine-readable reference for the Default marketing surface.
- [Privacy policy](https://www.default.com/legal/privacy)
- [Terms of service](https://www.default.com/legal/terms)
