Best Analytics & Tag Management for Shopify in 2026

Google's free web and app analytics platform, wired into its advertising and publisher tools.

Free heatmaps and session recordings from Microsoft for websites, Shopify stores and mobile apps, with no traffic limits.

Heatmaps, session recordings and surveys for small and mid-sized teams, folded into Contentsquare and closed to sign-ups.

Website heatmaps and recordings, with an AI layer that points to what to fix first.

No-cost web analytics with page-performance data, added by script without moving a site's DNS or traffic to Cloudflare.

Usage-billed product analytics, replay and error tracking for engineers, mostly MIT-licensed and self-hostable.

Analytics for product and marketing teams, with session replay, heatmaps, guides and experimentation.

Experience analytics for enterprises and small, growing teams.

Traffic stats for WordPress from Automattic, aimed at personal sites with a name-your-price option.

Session replay and heatmaps with friction detection and form analytics, from a Danish company that targets ecommerce and retail sites.

Twilio-owned customer data platform that forwards events to hundreds of downstream tools.

Behavioural event pipeline that streams schema-validated data into warehouses, lakes or streams in real time.

Heatmap and session-recording tool with unlimited domains and team members on every annually billed plan.

Event-based product analytics with session replay, experiments and metric trees in one platform.

Chinese web and app analytics with visual A/B testing and conversion tracking tied to Baidu Promotion, Baidu's ad product.

Umeng-run Chinese website analytics showing where each visitor came from and where they went.

Person-level analytics that ties every event to an individual customer and to revenue.

Open-source web analytics under the GPL, run on your own servers or on the vendor's cloud, which began life as Piwik.

Lightweight, cookie-free web analytics from an independent EU company, with a self-hosted open-source edition.

Publisher audience measurement from ad-tech firm Quantcast, offered free and based on directly tagged traffic.

Page-level visitor analytics built into Vercel projects, reporting referrers, locations, operating systems and browsers.

Audience measurement company listed on NASDAQ, working with TV networks, digital publishers, brands and agencies.

Autocapture product analytics with heatmaps and session replay, from a company that has joined forces with Contentsquare.

Editorial analytics dashboard for newsroom and marketing teams, run by Automattic's WPVIP.

Developer-focused customer data platform that collects events and routes them to warehouses and other tools.

Yandex's free web analytics service, which it says runs on 95% of sites on the Russian-language web.

Adobe's enterprise web analytics, with drag-and-drop reporting and retention terms set by contract.

Tag manager that comes with Adobe Experience Cloud, built around an extension catalogue and split publishing rights.

Real-time web analytics with a live visitor stream called Spy.

Edge-side tag manager that runs third-party analytics and marketing tools on Cloudflare, outside the visitor's browser.

Privacy-focused web analytics from an independent Canadian company that routes EU traffic through European infrastructure.

Behaviour analytics built on full session capture, with mobile capture and multi-org management sold as add-ons.

Korean site statistics from Naver, tied in with its search advertising.

Enterprise customer data platform whose first product, in 2012, was the iQ tag manager.

Attribution-led analytics for SaaS and ecommerce teams, GDPR compliant by default according to its maker.