Best Advertising & Affiliate Tracking for Shopify in 2026

Google's online advertising platform for Search, YouTube and Performance Max campaigns, seen here through its conversion tag.

Browser tag that reports site events to TikTok, which advises running it alongside a server-side Events API.

Site tag that ties visitor actions to Pinterest ads, supports verified-merchant status and is installed by the Pinterest for Shopify app.

Universal Event Tracking tag that feeds conversion goals and remarketing lists in Microsoft Advertising.

Reddit's conversion tracking pixel for advertisers, set up from the Events Manager in Reddit Ads Manager.

Conversion tracking pixel for Snapchat ads that records site actions such as cart additions and purchases.

Advertiser conversion tracking tag for LinkedIn campaigns, also used to retarget people who visited the site.

Website conversion pixel for X advertisers, set up as an event source in Events Manager and paired with a Conversion API.

Enterprise ad serving platform in Google Marketing Platform, for display and video campaigns across channels.

Partnership management platform that runs affiliate, creator, referral and retail media programs in one account.

Demand-side platform for brands and agencies, found on advertisers' sites through a Universal Pixel tag placed on every page.

Retargeting and retail media platform for brands that buy commerce ads and for retailers and marketplaces selling them.

Global affiliate network where brands find creators and other partners who get paid for promoting them.

Microsoft-owned ad tech platform bought from AT&T, whose buying side stopped taking campaigns in 2026 while its sell side carried on.

Content recommendation and performance advertising platform that works with publishers and the advertisers paying them.

Off-Amazon campaign tracking from Amazon, showing how outside ads lead to shopping activity in the Amazon store.

For publishers selling their own ad space, a Google ad server that also pulls in AdSense and exchange demand.

Multichannel ad platform whose B2B account-based product, AdRoll ABM, was formerly RollWorks.

Programmatic advertising platform that lets experienced marketers buy multi-channel inventory themselves.

Native advertising platform built on content recommendation technology, which has become part of Teads.

Measurement tag that tracks conversions for advertisers on Quora Ads.

Audio ad measurement from Spotify that also covers campaigns run outside Spotify.

Monetisation service from Amazon for publishers, with header bidding on the web and offers for streaming TV and apps.

Sell-side ad platform formed from Rubicon Project and Telaria, with connected TV ad serving through SpringServe.

Open-source wrapper for header bidding, free to download and supported by a paid-membership organisation.

Ecommerce affiliate tracking and attribution software that installs on Shopify, WooCommerce and Stripe.

Publisher ad network and ad management platform run by Penske Media.

Yahoo's advertising tag for Yahoo Ads and Yahoo DSP campaigns, placed on advertisers' own sites.

Commission-based affiliate program that pays sites for qualifying purchases made through their links to Amazon.

Free-to-join ad network that fills a publisher's pages with ads from Google's advertisers in return for a revenue share.

Neighbourhood-targeted ad tag for Nextdoor Ads, offered to small businesses, public agencies and brands.

Hosted affiliate tracking software that measures partner-driven revenue for brands running their own programmes.