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Analytics & Tag Management

Kissmetrics alternatives

Ranked by how many scanned sites use each. Once we see sites drop Kissmetrics, where they go next ranks first.

Kissmetrics15 sites, 0 in the last 90 days, paid

Person-level analytics that ties every event to an individual customer and to revenue.

20 alternatives to Kissmetrics

Growth is sites that added it minus confirmed removals in the last 90 days.

1

Google Tag Manager6,566 sites, +11 in 90 days, free

A tag management system for configuring marketing and analytics tags on websites and mobile apps from one web interface.

2

Google Analytics5,866 sites, +9 in 90 days, freemium

Google's free web and app analytics platform, wired into its advertising and publisher tools.

3

Cloudflare Web Analytics3,116 sites, +2 in 90 days, free

No-cost web analytics with page-performance data, added by script without moving a site's DNS or traffic to Cloudflare.

4

Microsoft Clarity1,296 sites, +2 in 90 days, free

Free heatmaps and session recordings from Microsoft for websites, Shopify stores and mobile apps, with no traffic limits.

5

Vercel Web Analytics927 sites, +1 in 90 days, freemium

Page-level visitor analytics built into Vercel projects, reporting referrers, locations, operating systems and browsers.

6

PostHog734 sites, +4 in 90 days, freemium

Usage-billed product analytics, replay and error tracking for engineers, mostly MIT-licensed and self-hostable.

7

Plausible Analytics462 sites, +2 in 90 days, paid

Lightweight, cookie-free web analytics from an independent EU company, with a self-hosted open-source edition.

8

Hotjar380 sites, 0 in 90 days, freemium

Heatmaps, session recordings and surveys for small and mid-sized teams, folded into Contentsquare and closed to sign-ups.

9

Umami357 sites, 0 in 90 days, open-source

MIT-licensed web and product analytics, run as Umami Cloud or self-hosted from the GitHub code.

10

Segment186 sites, 0 in 90 days, freemium

Twilio-owned customer data platform that forwards events to hundreds of downstream tools.

11

Jetpack Stats (WordPress.com Stats)184 sites, 0 in 90 days, freemium

Traffic stats for WordPress from Automattic, aimed at personal sites with a name-your-price option.

12

Matomo169 sites, 0 in 90 days, open-source

Open-source web analytics under the GPL, run on your own servers or on the vendor's cloud, which began life as Piwik.

13

Adobe Experience Platform Tags (Launch/DTM)133 sites, 0 in 90 days, paid

Tag manager that comes with Adobe Experience Cloud, built around an extension catalogue and split publishing rights.

14

Comscore114 sites, +1 in 90 days, paid

Audience measurement company listed on NASDAQ, working with TV networks, digital publishers, brands and agencies.

15

Amplitude107 sites, +2 in 90 days, freemium

Analytics for product and marketing teams, with session replay, heatmaps, guides and experimentation.

16A

Adobe Analytics99 sites, 0 in 90 days, paid

Adobe's enterprise web analytics, with drag-and-drop reporting and retention terms set by contract.

17

Chartbeat93 sites, 0 in 90 days, paid

Content analytics for newsrooms and media companies, with headline testing and historical dashboards.

18

Parse.ly91 sites, 0 in 90 days, paid

Editorial analytics dashboard for newsroom and marketing teams, run by Automattic's WPVIP.

19

Mixpanel90 sites, 0 in 90 days, freemium

Event-based product analytics with session replay, experiments and metric trees in one platform.

20

Tealium iQ89 sites, 0 in 90 days, paid

Enterprise customer data platform whose first product, in 2012, was the iQ tag manager.