llms.txt
# Prefer
> Prefer is an AI search visibility platform (GEO / AEO). It shows exactly how ChatGPT, Gemini, Perplexity and Google's AI Overviews and AI Mode talk about your brand, tracks your share of voice against competitors, and does the work to win the citation. Measurement plus execution, tied to pipeline. Founded 2025, Mumbai.
## Start here
- [Prefer (home)](https://tryprefer.com/): AI visibility tool for ChatGPT, Gemini, Perplexity and both Google AI surfaces (AI Overviews and AI Mode). Audit, monitor, act.
- [Pricing](https://tryprefer.com/pricing/): 7-day free trial on every paid plan, no card required, no free-forever tier. Starter ($24/mo), Growth ($129/mo, most popular), Scale ($399/mo), Enterprise (custom). Brand and agency plans.
- [Prefer Managed](https://tryprefer.com/prefer-managed/): done-for-you AI SEO + AEO, $2,500/mo flat, fully managed, with a 90-day AI-citation-visibility guarantee.
- [About](https://tryprefer.com/about/): the "two users" thesis. Every brand now has two users: the human who buys and the model that recommends.
## Product and solutions
- [GEO tools (Generative Engine Optimization)](https://tryprefer.com/geo/): measure how models cite your brand, then win the citation.
- [AEO tools (Answer Engine Optimization)](https://tryprefer.com/aeo/): the answer-engine side of the same platform.
## Free tools
- [AI Visibility Checker](https://tryprefer.com/tools/ai-visibility-checker/): free tool that shows whether ChatGPT, Claude and Perplexity cite your brand, your share of AI answers, and how you rank against competitors. One URL, no signup.
- [LLMs.txt Generator](https://tryprefer.com/tools/llms-txt-generator/): free tool that builds a clean, curated llms.txt map of your best pages for AI assistants. Copy or download it, runs in your browser, no signup.
- [Schema Markup Generator](https://tryprefer.com/tools/schema-generator/): free tool that builds valid JSON-LD (Organization, FAQPage, Article, Product, HowTo, Breadcrumb) with a live preview. Copy the ready-to-paste script, no signup.
- [FAQ Schema Generator](https://tryprefer.com/tools/faq-schema-generator/): free tool that turns questions and answers into valid FAQPage JSON-LD, with bulk paste and checks for empty or repeated pairs. Notes that Google stopped showing FAQ rich results in May 2026. Runs in your browser, no signup.
- [Share of Voice Calculator](https://tryprefer.com/tools/share-of-voice-calculator/): free tool that ranks your share of AI answers against named rivals from the mention counts you enter. Runs in your browser, no signup.
- [AEO ROI Calculator](https://tryprefer.com/tools/aeo-roi-calculator/): free tool that models the incremental pipeline from raising your share of AI answers, using your own funnel numbers. Runs in your browser, no signup.
- [AI Visibility Cost Calculator](https://tryprefer.com/tools/ai-visibility-cost-calculator/): free tool that works out the true monthly cost of AI search visibility from your own cost per article, tracking spend and editing time, rather than comparing subscription stickers. Runs in your browser, no signup.
- [Answer Readiness Scorer](https://tryprefer.com/tools/answer-readiness-scorer/): free tool that scores how quotable a page is for AI assistants across ten checks, from answer-first structure to sourced claims, with a fix for each. Paste a page, runs in your browser, no signup.
- [AI Crawler Access Checker](https://tryprefer.com/tools/crawler-access-checker/): free tool that checks your robots.txt against 14 named AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Googlebot and more) and returns an allowed or blocked verdict for each. Paste your robots.txt, runs in your browser, no signup.
- [Robots.txt Generator](https://tryprefer.com/tools/robots-txt-generator/): free tool that builds a robots.txt for AI crawlers from presets (open to all AI, AI search without training, block bulk datasets, block AI but keep Google and Bing), repeats private paths in every named group, and checks the file with the same rules as the crawler checker. Runs in your browser, no signup.
- [All free tools](https://tryprefer.com/tools/): free AI-visibility and AEO tools (checker, llms.txt generator, schema and FAQ schema generators, robots.txt generator, crawler access checker, share of voice, ROI and cost calculators, answer readiness scorer).
## Learn (glossary)
- [What is GEO? The complete guide to generative engine optimization](https://tryprefer.com/learn/generative-engine-optimization/): the start-here guide for someone new to AI search: where the term came from, how ChatGPT, Gemini, Perplexity and Claude build answers, what they cite, how to do and measure GEO, with first-party data from 960 AI answers.
- [What is GEO? (short definition)](https://tryprefer.com/learn/glossary/generative-engine-optimization/)
- [What is AEO?](https://tryprefer.com/learn/glossary/answer-engine-optimization/)
- [What is an answer engine?](https://tryprefer.com/learn/glossary/answer-engine/)
- [What is share of voice?](https://tryprefer.com/learn/glossary/share-of-voice/)
- [What is LLM visibility?](https://tryprefer.com/learn/glossary/llm-visibility/)
- [All glossary terms](https://tryprefer.com/learn/glossary/)
## Guides
- [GEO vs SEO](https://tryprefer.com/blog/geo-vs-seo/)
- [AEO vs SEO](https://tryprefer.com/blog/aeo-vs-seo/)
- [AEO vs GEO](https://tryprefer.com/blog/aeo-vs-geo/)
- [LLM SEO: how to rank in ChatGPT, Claude and Perplexity](https://tryprefer.com/blog/llm-seo/)
- [How to show up in AI search](https://tryprefer.com/playbook/how-to-show-up-in-ai-search/)
- [How to appear in ChatGPT search results](https://tryprefer.com/playbook/how-to-appear-in-chatgpt-search-results-2026/)
- [How to appear in Google AI Overviews](https://tryprefer.com/playbook/how-to-appear-in-google-ai-overviews/)
- [How to appear in Google AI Mode](https://tryprefer.com/playbook/how-to-appear-in-google-ai-mode/)
- [How to appear in Google Gemini](https://tryprefer.com/playbook/how-to-appear-in-google-gemini/)
- [How to get cited by Claude](https://tryprefer.com/playbook/how-to-get-cited-by-claude/)
- [How to get cited by Perplexity](https://tryprefer.com/playbook/how-to-get-cited-by-perplexity/)
- [All guides](https://tryprefer.com/blog/)
## Reviews and verified pricing
- [AI visibility tool pricing, verified (2026)](https://tryprefer.com/reviews/ai-visibility-tool-pricing/): entry, mid and top tiers for 11 tools with the meters that decide the real cost and a verified-on date per figure.
- [Profound review (2026)](https://tryprefer.com/reviews/profound/): the deepest answer-engine tracker, scored on four dimensions with verified pricing and the G2 signal.
- [Scrunch AI review (2026)](https://tryprefer.com/reviews/scrunch/): the multi-brand benchmarking platform, reviewed after the Sitecore acquisition.
- [Peec AI review (2026)](https://tryprefer.com/reviews/peec-ai/): the cleanest pure monitor; its pricing page lists recommended actions, but Peec says it does not write or publish content.
- [Otterly review (2026)](https://tryprefer.com/reviews/otterly/): the category's first mover and $29 entry point, with the add-on engine costs the sticker hides.
- [AirOps review (2026)](https://tryprefer.com/reviews/airops/): the deepest content-execution engine in the category, with no published price on any tier.
- [Semrush AI Toolkit review (2026)](https://tryprefer.com/reviews/semrush-ai-toolkit/): the SEO suite's AI add-on, with the two prices Semrush publishes for it and the engine gates stated plainly.
- [AthenaHQ review (2026)](https://tryprefer.com/reviews/athenahq/): a genuine free tier and the widest self-serve engine list, with the credit meter stated plainly.
- [Evertune review (2026)](https://tryprefer.com/reviews/evertune/): the most rigorous sampling in the category and a paid media layer, from a published $800 Pro tier, with zero G2 reviews stated plainly.
- [Writesonic review (2026)](https://tryprefer.com/reviews/writesonic/): the AI writer turned AI search platform, with articles on every plan, three engines until Enterprise, and published prices.
- [Ahrefs Brand Radar review (2026)](https://tryprefer.com/reviews/ahrefs-brand-radar/): the suite's AI layer and its 459M-prompt index, with the check meter and the Claude multiplier stated plainly.
- [Every AI visibility tool, verified or not (2026)](https://tryprefer.com/reviews/every-ai-visibility-tool/): 50 names checked against the public record; 22 are mentioned in ChatGPT's answers at all, six brands dominate the recommendations, and every row is labeled verified, adjacent, or could-not-verify, with a date on every claim.
- [Reviews hub](https://tryprefer.com/reviews/)
## Best-of lists (ranked, tested)
- [Best GEO tools (2026)](https://tryprefer.com/best/geo-tools/)
- [Best AEO tools (2026)](https://tryprefer.com/best/aeo-tools/)
- [Best AI visibility tools (2026)](https://tryprefer.com/best/ai-visibility-tools/)
- [Best AI SEO tools (2026)](https://tryprefer.com/best/ai-seo-tools/)
- [Best LLM SEO tools (2026)](https://tryprefer.com/best/llm-seo-tools/)
- [All best-of lists](https://tryprefer.com/best/)
## Alternatives (by brand)
- [Profound alternatives](https://tryprefer.com/alternatives/profound-alternatives/)
- [Peec AI alternatives](https://tryprefer.com/alternatives/peec-ai-alternatives/)
- [AthenaHQ alternatives](https://tryprefer.com/alternatives/athenahq-alternatives/)
- [Scrunch alternatives](https://tryprefer.com/alternatives/scrunch-alternatives/)
- [AirOps alternatives](https://tryprefer.com/alternatives/airops-alternatives/)
- [All alternatives and comparisons](https://tryprefer.com/alternatives/)
## The AEO Playbook (free, open, updated monthly)
- [The AEO Playbook: get cited in AI search](https://tryprefer.com/playbook/aeo/)
- [Chapter 1: What AEO is, and why SEO alone won't get you cited](https://tryprefer.com/playbook/aeo/what-is-aeo/)
- [Chapter 2: How AI engines choose their sources](https://tryprefer.com/playbook/aeo/how-ai-chooses-sources/)
- [Chapter 3: Audit your AI visibility, find where you stand](https://tryprefer.com/playbook/aeo/audit-your-ai-visibility/)
- [Chapter 4: Is your category listicle-led or vendor-led?](https://tryprefer.com/playbook/aeo/find-your-citation-pattern/)
- [Chapter 5: On-page AEO, make your pages answer-ready](https://tryprefer.com/playbook/aeo/on-page-aeo/)
- [Chapter 6: Why these brands win AI citations, teardowns with data](https://tryprefer.com/playbook/aeo/why-these-brands-win/)
- [Chapter 7: Off-page AEO, earn the citations that actually win](https://tryprefer.com/playbook/aeo/off-page-aeo/)
- [Chapter 8: Win each AI engine, ChatGPT, Perplexity, Gemini, Claude](https://tryprefer.com/playbook/aeo/win-each-engine/)
- [Chapter 9: Measure AI search, citation share and ROI](https://tryprefer.com/playbook/aeo/measure-ai-search-roi/)
- [Chapter 10: Your first 90 days, a week-by-week AEO plan](https://tryprefer.com/playbook/aeo/90-day-aeo-plan/)
- [Appendix: AEO tools, templates, and directories](https://tryprefer.com/playbook/aeo/tools-and-templates/)
## Research and proof
- [The Prefer Index: who gets cited in AI search](https://tryprefer.com/data/benchmark/)
- [How AI engines search and cite: 960 answers measured (September 2026 study, free to download)](https://tryprefer.com/data/ai-answer-study/)
- [Who actually gets cited in AI search (July 2026), full report](https://tryprefer.com/blog/who-gets-cited-in-ai-search/)
- [AI search citation statistics, copy-ready with sources](https://tryprefer.com/data/ai-search-statistics)
- [Benchmark methodology](https://tryprefer.com/data/benchmark/methodology/)
## Optional
- [Company facts, machine-readable JSON](https://tryprefer.com/facts.json)
- [Prefer facts for AI assistants](https://tryprefer.com/llm-info/): what Prefer is, engines, plans, limits, company details
- [Full map for LLMs](https://tryprefer.com/llms-full.txt)
- [Trust and data handling](https://tryprefer.com/trust/)
- [Sitemap](https://tryprefer.com/sitemap-index.xml)
