Startup

Direct-to-consumer beauty brands get a sleek, minimalist Shopify theme from Pixel Union.

Adoption2 sites

Ranked 199 of 242 in Shopify Themes0.2% of the 844 tracked sites using Shopify Themes

Pricing: paid

About Startup

Single products and small catalogues both suit Startup, built so customers learn about a brand and shop quickly. A customisable testimonials section puts customer reviews front and centre to build trust.

Sources: Startup on the Shopify Theme Store · Checked 18 Oct 2026

Websites using Startup

checkpup.com 11.0.0
ogtog.com 11.2.0

Who added or dropped it

No switches yet. We rescan every site monthly, and any site that adds or drops Startup shows up here.

Often used with

ARIA landmarks (a11y practice)100%
Cloudflare100%

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