Azure AD B2C

Business-to-customer identity service from Microsoft, closed to fresh purchases since May 2025.

Adoption1 site

Ranked 18 of 25 in Authentication & Identity0.1% of the 863 tracked sites using Authentication & Identity

Pricing: paid

About Azure AD B2C

Azure AD B2C provides business-to-customer identity as a service, in which an app's customers get single sign-on with a social, enterprise or local account. Sales to first-time buyers stopped on May 1, 2025. Existing customers can keep using it, and Microsoft points them to Microsoft Entra External ID.

Sources: Azure AD B2C overview, Azure AD B2C FAQ · Checked 16 Oct 2026

Websites using Azure AD B2C

ferrariworldabudhabi.com

Who added or dropped it

No switches yet. We rescan every site monthly, and any site that adds or drops Azure AD B2C shows up here.

Often used with

Akamai100%
Akamai Edge DNS

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