llms.txt
# IndieLaunch
> IndieLaunch (indielaunch.dev) is a free launch platform and directory for products built by indie makers and small teams: SaaS, AI tools, developer tools, apps and side projects. Makers launch for free, visitors browse and comment, and every launch gets a permanent product page.
Launching is free. A free launch links to the product's site with nofollow; makers who add the IndieLaunch badge to their site get a dofollow link. Premium launches (from $2.99) are pinned as Featured for a week and always get a dofollow link. Approved launches go live the same day.
## Key pages
- [Latest launches](https://indielaunch.dev/): newest products, with Premium launches pinned as Featured
- [All launches](https://indielaunch.dev/launches): the full archive, newest first
- [Categories](https://indielaunch.dev/categories): products grouped by what they do
- [Best of](https://indielaunch.dev/best): lists by price, platform and category, such as free AI tools
- [Submit your startup](https://indielaunch.dev/submit-your-startup): how launching works, free vs Premium, and the submit form
- [Pricing](https://indielaunch.dev/pricing): free vs Premium launches, and ad prices
- [Guides](https://indielaunch.dev/guides): launch guides for indie makers
- [Glossary](https://indielaunch.dev/glossary): launch, SEO and startup terms defined
## Guides
- [Free startup directories list 2026: where to submit](https://indielaunch.dev/guides/startup-directories): The best free startup directories to submit your startup or SaaS to in 2026: launch platforms, directories, AI directories and communities, in order.
- [Best Product Hunt alternatives in 2026 (free)](https://indielaunch.dev/guides/product-hunt-alternatives): The best free Product Hunt alternatives and sites like Product Hunt for launching a SaaS, side project or developer tool in 2026, and which suits you.
- [Free dofollow backlinks for a new SaaS (2026 guide)](https://indielaunch.dev/guides/free-dofollow-backlinks): What a dofollow backlink is and how a new SaaS gets its first ones for free: directories, badges, podcasts, listicles and your competitors' links.
- [How to launch a SaaS product: 7-day checklist](https://indielaunch.dev/guides/how-to-launch-a-product): A day-by-day checklist for launching a SaaS, app or side project: what to prepare, where to launch, and how to get your first users.
- [How to get your first users for a SaaS or app](https://indielaunch.dev/guides/how-to-get-first-users): How to get the first users for a new SaaS or app with no audience and no budget: where they come from, what to say, and what to try first.
- [How to promote your app or website for free (2026)](https://indielaunch.dev/guides/how-to-promote-your-app-for-free): Free ways to promote a new app or website in 2026: launch platforms, Reddit and communities, social, directories, SEO and AI search.
- [How to launch on Product Hunt: cost, best day, time](https://indielaunch.dev/guides/how-to-launch-on-product-hunt): How to launch on Product Hunt in 2026: is it free, who can launch, the best day and time, how to prepare, and what to do without an audience.
- [Submit your AI tool free: AI tool directories 2026](https://indielaunch.dev/guides/submit-ai-tool): Where to submit an AI tool for free in 2026: AI tool directories, launch platforms that accept AI products, and how to write a listing that gets clicks.
- [How to post a Show HN: rules, title format, best time](https://indielaunch.dev/guides/show-hn): How to post a Show HN on Hacker News: what's allowed, how to write the title and first comment, when to post, and what to do if it gets no traction.
- [Where to post your startup on Reddit (without a ban)](https://indielaunch.dev/guides/promote-startup-on-reddit): The subreddits where you can share a startup, SaaS or side project, how to write a post that isn't removed, and how to avoid a self-promotion ban.
- [Why your new website isn't showing up on Google](https://indielaunch.dev/guides/new-website-not-showing-on-google): Why a new website or startup isn't on Google yet, how long indexing takes, how to check in Search Console, and what speeds it up.
- [How to get your product recommended by ChatGPT](https://indielaunch.dev/guides/get-recommended-by-chatgpt): How AI assistants like ChatGPT, Claude and Perplexity decide which products to recommend, and what a new startup can do to be one of them.
- [How to write a product tagline (formula and examples)](https://indielaunch.dev/guides/product-tagline): How to write a tagline for a startup, SaaS or app: a simple formula, good and bad examples, the length launch sites allow, and how to test it.
## Categories
- [AI Tools](https://indielaunch.dev/categories/ai-tools): AI-powered apps, copilots, and models. (31 products)
- [Productivity](https://indielaunch.dev/categories/productivity): Apps that help individuals and teams get more done. (31 products)
- [SaaS](https://indielaunch.dev/categories/saas): Subscription software for teams and businesses. (26 products)
- [Content Creation](https://indielaunch.dev/categories/content-creation): Tools for writers, video creators, and podcasters. (18 products)
- [Marketing](https://indielaunch.dev/categories/marketing): Tools for growth, SEO, ads, and campaign management. (15 products)
- [Developer Tools](https://indielaunch.dev/categories/developer-tools): Tools that help developers build, test, and ship software. (11 products)
- [Design Tools](https://indielaunch.dev/categories/design-tools): Software for UI/UX, graphic, and product design. (9 products)
- [Social Media](https://indielaunch.dev/categories/social-media): Tools for social networking and social growth. (9 products)
- [Analytics & Data](https://indielaunch.dev/categories/analytics-data): Dashboards, BI, and data-analysis tools. (6 products)
- [Education](https://indielaunch.dev/categories/education): Learning platforms, courses, and edtech tools. (6 products)
- [Health & Wellness](https://indielaunch.dev/categories/health-wellness): Apps for fitness, mental health, and healthcare. (6 products)
- [Fintech](https://indielaunch.dev/categories/fintech): Payments, banking, budgeting, and financial tools. (5 products)
- [E-Commerce](https://indielaunch.dev/categories/e-commerce): Tools for running and growing online stores. (4 products)
- [Security & Privacy](https://indielaunch.dev/categories/security-privacy): Tools for securing data, apps, and identities. (3 products)
- [No-Code](https://indielaunch.dev/categories/no-code): Build apps, sites, and workflows without writing code. (2 products)
- [Open Source](https://indielaunch.dev/categories/open-source): Free and open-source projects and libraries. (2 products)
- [Customer Support](https://indielaunch.dev/categories/customer-support): Helpdesk, live chat, and customer-success tools. (1 product)
- [HR & Recruiting](https://indielaunch.dev/categories/hr-recruiting): Hiring, onboarding, and people-ops tools. (1 product)
## Lists
- [Free tools](https://indielaunch.dev/best/free-tools): 54 products
- [Web apps](https://indielaunch.dev/best/web-apps): 35 products
- [Freemium tools](https://indielaunch.dev/best/freemium-tools): 23 products
- [Free AI tools](https://indielaunch.dev/best/free-ai-tools): 19 products
- [Free productivity tools](https://indielaunch.dev/best/free-productivity-tools): 19 products
- [Free SaaS products](https://indielaunch.dev/best/free-saas): 12 products
- [Paid tools](https://indielaunch.dev/best/paid-tools): 12 products
- [Free content creation tools](https://indielaunch.dev/best/free-content-creation-tools): 10 products
- [Freemium AI tools](https://indielaunch.dev/best/freemium-ai-tools): 10 products
- [Freemium productivity tools](https://indielaunch.dev/best/freemium-productivity-tools): 8 products
- [Paid SaaS products](https://indielaunch.dev/best/paid-saas): 8 products
- [Free developer tools](https://indielaunch.dev/best/free-developer-tools): 7 products
- [Free education tools](https://indielaunch.dev/best/free-education-tools): 6 products
- [Freemium content creation tools](https://indielaunch.dev/best/freemium-content-creation-tools): 6 products
- [Paid marketing tools](https://indielaunch.dev/best/paid-marketing-tools): 6 products
- [Free health and wellness apps](https://indielaunch.dev/best/free-health-apps): 5 products
- [Freemium design tools](https://indielaunch.dev/best/freemium-design-tools): 5 products
- [Freemium marketing tools](https://indielaunch.dev/best/freemium-marketing-tools): 5 products
- [Freemium SaaS products](https://indielaunch.dev/best/freemium-saas): 5 products
- [iOS apps](https://indielaunch.dev/best/ios-apps): 5 products
- [Free design tools](https://indielaunch.dev/best/free-design-tools): 4 products
- [Free fintech products](https://indielaunch.dev/best/free-fintech): 4 products
- [Free marketing tools](https://indielaunch.dev/best/free-marketing-tools): 4 products
- [Free social media tools](https://indielaunch.dev/best/free-social-media-tools): 4 products
- [Mac apps](https://indielaunch.dev/best/mac-apps): 4 products
- [Paid productivity tools](https://indielaunch.dev/best/paid-productivity-tools): 4 products
- [Android apps](https://indielaunch.dev/best/android-apps): 3 products
- [Free analytics tools](https://indielaunch.dev/best/free-analytics-tools): 3 products
- [Free e-commerce tools](https://indielaunch.dev/best/free-e-commerce-tools): 3 products
- [Paid social media tools](https://indielaunch.dev/best/paid-social-media-tools): 3 products
- [Productivity tools for iOS](https://indielaunch.dev/best/productivity-tools-for-ios): 3 products
- [Productivity tools for Mac](https://indielaunch.dev/best/productivity-tools-for-mac): 3 products
- [Productivity tools for Windows](https://indielaunch.dev/best/productivity-tools-for-windows): 3 products
- [SaaS products for Mac](https://indielaunch.dev/best/saas-for-mac): 3 products
- [Windows apps](https://indielaunch.dev/best/windows-apps): 3 products
## Glossary
- [Launch platform](https://indielaunch.dev/glossary/launch-platform): A launch platform is a website where makers announce new products to an audience that comes looking for them. Each product gets a page, a place in a feed or leaderboard, and usually a link back to its own site.
- [Startup directory](https://indielaunch.dev/glossary/startup-directory): A startup directory is a website that lists products by category so people can browse or search for a tool. Unlike a launch platform, it has no launch day: a listing is meant to be found months later.
- [Directory submission](https://indielaunch.dev/glossary/directory-submission): Directory submission is the work of listing a product on startup and software directories: filling in its name, tagline, description, category and link on each one.
- [Backlink](https://indielaunch.dev/glossary/backlink): A backlink is a link on another website that points to yours. Search engines read backlinks as a sign that other sites find your pages worth sending people to.
- [Dofollow link](https://indielaunch.dev/glossary/dofollow-link): A dofollow link is an ordinary link with no rel="nofollow", rel="sponsored" or rel="ugc" attribute. Search engines follow it and count it as a recommendation of the page it points to.
- [Nofollow link](https://indielaunch.dev/glossary/nofollow-link): A nofollow link carries rel="nofollow", which tells search engines the linking site does not vouch for the page it points to. It passes little or no ranking credit.
- [Launch badge](https://indielaunch.dev/glossary/launch-badge): A launch badge is a small image a launch platform gives makers to put on their own site, usually reading "Featured on" or "Launched on" and linking back to the product's page on that platform.
- [Domain Rating (DR)](https://indielaunch.dev/glossary/domain-rating): Domain Rating is a score from 0 to 100, made by the SEO tool Ahrefs, that estimates how strong a website's backlink profile is. Domain Authority is a similar score from Moz. Neither is used by Google.
- [Referral traffic](https://indielaunch.dev/glossary/referral-traffic): Referral traffic is the visitors who reach your site by clicking a link on another website, as opposed to arriving from a search engine, an ad, or by typing your address.
- [Upvote](https://indielaunch.dev/glossary/upvote): An upvote is a single click from a signed-in visitor saying they like a product. On leaderboard-style launch platforms, the products with the most upvotes in a day or week rank highest.
- [Product Hunt](https://indielaunch.dev/glossary/product-hunt): Product Hunt is the largest launch platform: a daily leaderboard where new products are posted and ranked by upvotes, resetting every day at midnight Pacific time.
- [Hunter](https://indielaunch.dev/glossary/hunter): A hunter is the person who posts a product to a launch platform. It can be the maker or someone else who found the product and thought it deserved a page.
- [Show HN](https://indielaunch.dev/glossary/show-hn): Show HN is the part of Hacker News where people share something they have made that others can try. A post titled "Show HN: …" appears in its own list and can reach the front page.
- [Launch day](https://indielaunch.dev/glossary/launch-day): Launch day is the day a product is announced publicly on a launch platform, a community or your own channels. On leaderboard platforms it is also the window in which votes count.
- [Soft launch](https://indielaunch.dev/glossary/soft-launch): A soft launch is releasing a product quietly to a small group before announcing it widely, to find problems while few people are watching.
- [Beta launch](https://indielaunch.dev/glossary/beta-launch): A beta launch opens an unfinished product to outside users, on the understanding that it has rough edges and that their feedback will shape it.
- [Waitlist](https://indielaunch.dev/glossary/waitlist): A waitlist is a signup form that collects email addresses from people who want a product before it is available, so they can be invited when it opens.
- [Early adopter](https://indielaunch.dev/glossary/early-adopter): An early adopter is someone who tries new products before most people do, accepting missing features and bugs in exchange for solving a problem sooner.
- [Ideal customer profile (ICP)](https://indielaunch.dev/glossary/ideal-customer-profile): An ideal customer profile describes the kind of person or company that gets the most from your product and is most likely to pay for it.
- [Tagline](https://indielaunch.dev/glossary/tagline): A tagline is the single line that says what a product is and who it is for. It sits under the name on a landing page, a launch platform and a directory listing.
- [Indie hacker](https://indielaunch.dev/glossary/indie-hacker): An indie hacker is someone who builds and sells software products on their own or in a very small team, funded by their own money or revenue instead of investors.
- [Micro-SaaS](https://indielaunch.dev/glossary/micro-saas): A micro-SaaS is a small subscription software product that solves one narrow problem for a specific group, typically run by one person or a tiny team.
- [Build in public](https://indielaunch.dev/glossary/build-in-public): Building in public means sharing the making of a product as it happens: what you shipped, what broke, how many users and how much revenue you have.
- [Monthly recurring revenue (MRR)](https://indielaunch.dev/glossary/monthly-recurring-revenue): Monthly recurring revenue is the income a subscription business can expect every month from its active subscriptions. Annual plans are counted as one twelfth of their price per month.
- [Churn](https://indielaunch.dev/glossary/churn): Churn is the share of customers, or of revenue, that a subscription business loses in a period because people cancel or downgrade.
- [Programmatic SEO](https://indielaunch.dev/glossary/programmatic-seo): Programmatic SEO is building many search-targeted pages from one template and a dataset, such as a page for every city, every integration or every "X vs Y" pair, instead of writing each by hand.
- [Long-tail keyword](https://indielaunch.dev/glossary/long-tail-keyword): A long-tail keyword is a longer, more specific search phrase, such as "invoicing app for freelance designers", that few people search but that says exactly what they want.
- [Search intent](https://indielaunch.dev/glossary/search-intent): Search intent is what a person wants when they type a query: to learn something, to find a particular site, to compare options, or to buy.
- [Canonical URL](https://indielaunch.dev/glossary/canonical-url): A canonical URL is the address you tell search engines to treat as the main version of a page when the same content can be reached at several addresses. It is set with a link rel="canonical" tag.
- [Indexing](https://indielaunch.dev/glossary/indexing): Indexing is a search engine storing a page in its database after crawling it. Only indexed pages can appear in search results.
- [Sitemap](https://indielaunch.dev/glossary/sitemap): A sitemap is a file, usually at /sitemap.xml, that lists the pages of a website so search engines can find them without having to follow links to each one.
- [IndexNow](https://indielaunch.dev/glossary/indexnow): IndexNow is a protocol that lets a website tell search engines the moment a page is added, changed or removed, so they crawl it right away. Bing and Yandex support it; Google does not.
- [llms.txt](https://indielaunch.dev/glossary/llms-txt): llms.txt is a plain Markdown file at the root of a website that summarises what the site is and links to its most useful pages, written for AI assistants to read.
- [Generative engine optimization (GEO)](https://indielaunch.dev/glossary/generative-engine-optimization): Generative engine optimization is the practice of making a product or page likely to be cited or recommended in answers written by AI assistants such as ChatGPT, Claude, Perplexity and Google's AI Overviews.
- [AI visibility](https://indielaunch.dev/glossary/ai-visibility): AI visibility is how often, and how accurately, a product is mentioned when people ask AI assistants about its category.
## Recent launches
- [Tesla Wrap](https://indielaunch.dev/products/tesla-wrap): Tesla wrap designer with instant on-car template previews
- [GearDex](https://indielaunch.dev/products/geardex): Run your whole photo business from one place
- [FindAffiliates](https://indielaunch.dev/products/findaffiliates): Find and compare high-paying affiliate programs
- [RoyaleTools](https://indielaunch.dev/products/royaletools): Free Clash Royale deck finder, War builder & minigames
- [Suparelay](https://indielaunch.dev/products/suparelay): Call any landline or mobile in the world from your browser
- [Seylo](https://indielaunch.dev/products/seylo): Everything a project gathers. In one place.
- [Tubidy.Mobile](https://indielaunch.dev/products/tubidy-mobile): Free music discovery and in-browser audio tools.
- [Pura Vida Pass](https://indielaunch.dev/products/pura-vida-pass): 1,000+ places. One pass.
- [Seedance25](https://indielaunch.dev/products/seedance25): AI video generator — text & image to video with Seedance 2.5
- [Kaskama](https://indielaunch.dev/products/kaskama): A Patreon alternative on the blockchain
- [Janek Sales Accelerator](https://indielaunch.dev/products/janek-sales-accelerator): AI-powered sales training and coaching for sellers and sales teams
- [PostOnce](https://indielaunch.dev/products/postonce): Crosspost to TikTok, Instagram, YouTube & more automatically
- [Ployz](https://indielaunch.dev/products/ployz): Deploy apps to your own Linux servers without paying per server
- [PayPerVideo](https://indielaunch.dev/products/paypervideo): Create AI videos with pay-per-video pricing, without a subscription
- [Outie](https://indielaunch.dev/products/outie): Link-in-bio for creators and freelancers who've outgrown plain button lists.
- [Claude Resets tracker](https://indielaunch.dev/products/claude-r
