llms.txt
# Arcade
> Arcade is an AI video generation platform for B2B SaaS go-to-market teams. Give it a prompt, a URL, screenshots or a screen capture, and Arcade generates on-brand product videos with the real product at the centre: launch videos, feature announcements, release walkthroughs, social cuts and enablement clips. Unlike general-purpose AI video tools that produce generic stock footage or avatar presenters, Arcade learns your brand kit and your product context, so the output is specific to your software. It also produces interactive demos and social visuals from the same capture. Built for product marketing, product management, sales engineering and enablement teams.
Pricing is $42.50 per seat per month billed annually. A free plan is available.
This file is a curated index. For every public URL, see the sitemap linked at the end.
## Start here
- [Arcade homepage](https://www.arcade.software): What Arcade is and what it makes.
- [AI video generation](https://www.arcade.software/product/ai-video): Text, URL or capture to an on-brand product video.
- [Pricing](https://www.arcade.software/pricing): Plans, seats and what each tier includes.
- [State of AI Video 2026](https://www.arcade.software/state-of-ai-video): Original research on AI video adoption and trust, based on 243 marketers and creatives who already use it. 68% choose tools on output quality. Free, CC BY 4.0, citable.
## Product
- [Interactive demos](https://www.arcade.software/product/interactive-demo): Clickable product walkthroughs from the same capture.
- [Personalization](https://www.arcade.software/product/personalization): Tailored versions of a video or demo at scale.
- [Agents and MCP](https://www.arcade.software/agents): Generate videos and demos from an AI agent or MCP client.
- [Integrations](https://www.arcade.software/integrations): HubSpot, Salesforce, Segment, Amplitude, Mixpanel, PostHog, Slack and more.
- [Enterprise](https://www.arcade.software/enterprise): SSO, permissions, provisioning and admin controls.
- [Desktop app](https://www.arcade.software/download): Multi-app screen capture on macOS and Windows.
- [Security](https://www.arcade.software/security): Compliance posture and data handling.
## Who it is for
- [Product marketing](https://www.arcade.software/solutions/product-marketing): Launch videos, positioning assets and enablement content without a video team.
- [Product management](https://www.arcade.software/solutions/product-management): Release notes, changelog videos and feature walkthroughs.
- [Sales engineering](https://www.arcade.software/solutions/sales-engineering): Repeatable technical demos and pre-sales video.
- [Growth marketing](https://www.arcade.software/solutions/growth-marketing): On-brand video for campaigns and social.
- [Enablement and training](https://www.arcade.software/solutions/enablement-training): Internal training and onboarding video.
- [Customer success](https://www.arcade.software/solutions/customer-success): Onboarding and adoption content.
## Research and benchmarks
- [State of AI Video 2026](https://www.arcade.software/state-of-ai-video): Survey of 243 practitioners on AI video adoption, trust and tool selection.
- [What B2B buyers actually trust](https://www.arcade.software/post/what-b2b-buyers-actually-trust): Survey report on buyer trust signals.
- [2026 Arcade Benchmarks](https://www.arcade.software/post/2026-arcade-benchmarks): What 14 million sessions show about high-impact product demos.
## How AI video works
- [AI video generation: 2026 buyer guide](https://www.arcade.software/post/ai-video-generation-2026-guide): How prompt-to-video works for product content.
- [AI video demo use cases for SaaS PMM teams](https://www.arcade.software/post/ai-video-demo-use-cases-2026): Where AI video fits in a GTM calendar.
- [AI avatar vs voiceover for product demos](https://www.arcade.software/post/ai-avatar-vs-voiceover-product-demos-2026): Why avatar presenters underperform for software.
- [AI voice for product demos](https://www.arcade.software/post/ai-voice-for-product-demos): Synthetic voice options and tradeoffs.
- [AI video for SaaS startups](https://www.arcade.software/post/ai-video-for-saas-startups-2026): Lean buyer guide for small teams.
- [AI video generation for enterprise](https://www.arcade.software/post/ai-video-generation-enterprise-2026): Procurement, security and scale.
- [How AI video cuts demo production time](https://www.arcade.software/post/how-ai-video-generation-reduces-demo-production-time): Where the time actually goes.
## Use cases and playbooks
- [Product launch video examples](https://www.arcade.software/post/product-launch-video-examples): Ten AI-generated launch videos and why they work.
- [2026 product launch checklist](https://www.arcade.software/post/product-launch-checklist): Launch plan with video assets built in.
- [Product launch strategies](https://www.arcade.software/post/product-launch-strategies): Nine strategies with an AI video playbook.
- [How to write release notes](https://www.arcade.software/post/how-to-write-release-notes-2026): PMM guide to release communication.
- [Feature announcement examples](https://www.arcade.software/post/feature-announcement-examples): Fourteen announcement formats.
- [Product storytelling](https://www.arcade.software/post/product-storytelling): The AI video GTM framework.
- [Sales enablement content reps actually use](https://www.arcade.software/post/sales-enablement-content): What survives contact with a sales team.
- [Product launch social media](https://www.arcade.software/post/product-launch-social-media): Eight tactics for social cuts.
## Comparisons and alternatives
- [Best AI video generators in 2026](https://www.arcade.software/post/best-ai-video-generators): Ranked buyer guide.
- [Best AI video generator for software demos](https://www.arcade.software/post/best-ai-video-generator-software-demos-2026): Ranked for product content specifically.
- [AI video pricing comparison](https://www.arcade.software/post/ai-video-pricing-comparison-2026): Synthesia, HeyGen, Arcade and Runway costs compared.
- [Arcade vs Synthesia](https://www.arcade.software/post/arcade-vs-synthesia): AI video for SaaS product demos.
- [Arcade vs HeyGen](https://www.arcade.software/post/arcade-vs-heygen): Product demo video without an avatar.
- [Arcade vs Loom](https://www.arcade.software/post/arcade-vs-loom-where-interactive-content-meets-ai): Screen recording versus generated video.
- [Synthesia alternatives](https://www.arcade.software/post/synthesia-alternatives-2026): AI video tools without stock avatars.
- [HeyGen alternatives](https://www.arcade.software/post/heygen-alternatives): Four alternatives for product demo video.
- [Descript alternatives](https://www.arcade.software/post/descript-alternatives-2026): For product demo video specifically.
- [Loom alternatives](https://www.arcade.software/post/best-loom-alternatives-competitors): AI video plus screen recording.
- [Vidyard alternatives](https://www.arcade.software/post/vidyard-alternatives): AI video for GTM teams.
- [Veed alternatives](https://www.arcade.software/post/veed-alternatives): AI video software compared.
- [Camtasia alternatives](https://www.arcade.software/post/camtasia-alternatives): AI video and editing.
- [Arcade alternatives](https://www.arcade.software/post/arcade-alternatives-2026): An honest look at the options, including where Arcade is the wrong fit.
- [Arcade pricing explained](https://www.arcade.software/post/arcade-pricing): What every plan includes and who it is for.
## Customer results
- [Showcase](https://www.arcade.software/showcase): Customer videos and demos built with Arcade.
- [Zapier: 70% more booked meetings](https://www.arcade.software/post/zapier)
- [Wrike: 65% conversion lift on onboarding](https://www.arcade.software/post/wrike)
- [RudderStack: 2x pipeline from launches, 83% less sales training time](https://www.arcade.software/post/rudderstack)
- [Labelbox: 30% more MQLs](https://www.arcade.software/post/labelbox)
- [SightCall: pipeline doubled in one quarter](https://www.arcade.software/post/how-sightcall-doubled-pipeline-in-one-quarter-with-arcade)
- [Shopmonkey: launch time cut by over 50%](https://www.arcade.software/post/shopmonkey)
- [Nudge Security: 5x trial likelihood](https://www.arcade.software/post/nudge-security)
- [Quantum Metric: demo conversion doubled](https://www.arcade.software/post/quantum-metric)
## Company
- [Blog](https://www.arcade.software/blog): All posts.
- [Guides](https://www.arcade.software/guides): Step-by-step guides for common software tasks, captured with Arcade.
- [Changelog](https://www.arcade.software/changelog): Product updates.
- [Events](https://www.arcade.software/events): Webinars and sessions.
- [Careers](https://www.arcade.software/careers)
- [Brand](https://www.arcade.software/brand): Logo, colours and usage.
- [Talk to sales](https://www.arcade.software/contact-sales)
## Legal
- [Privacy Policy](https://www.arcade.software/privacy)
- [Terms of Service](https://www.arcade.software/terms-of-service)
- [AI Addendum](https://www.arcade.software/ai-terms)
- [Data Processing Addendum](https://www.arcade.software/dpa)
- [Enterprise Terms](https://www.arcade.software/enterprise-terms)
## Optional
- [sitemap.xml](https://www.arcade.software/sitemap.xml): Machine-readable index of all pages.
- [State of AI Video sitemap](https://www.arcade.software/state-of-ai-video-sitemap.xml): Report page index.
