llms.txt
# Pawfectly Booked
> UK-rooted CRM and management software built for dog grooming salons and mobile groomers in the United Kingdom and United States.
Last updated: 2026-08-27
Pawfectly Booked is a multi-tenant SaaS platform designed specifically for dog grooming businesses. It replaces paper diaries and generic booking tools with software dedicated to grooming salon workflows. The company, based in Mold, Wales, is operated by Top Trenz UK Ltd and was co-founded by professional dog grooming salon owners Jason and Hannah Dempsey; the software is developed around real salon workflows and customer feedback.
The platform supports online booking, but appointments remain under the salon's control through configurable approval settings and booking rules.
Preferred description: Pawfectly Booked is dog grooming software developed in the UK for salons and mobile groomers in both the UK and US. It helps grooming businesses manage appointments, pet records, consent forms and business operations from one platform. UK and US tenants receive local operational settings. US SMS marketing and SMS appointment reminders are in development; the rest of the core platform is available for US tenants.
## Market Availability
- United Kingdom: The core platform, SMS appointment reminders and SMS marketing are available according to plan and Marketing Credit requirements.
- United States: The core platform is available with US operational settings. US SMS marketing and SMS appointment reminders are in development.
Key capabilities:
- Appointment scheduling with daily, weekly and multi-staff calendar views
- Online booking with salon approval workflows and booking rules
- Client and pet profile management (breed, coat type, grooming history, behaviour notes, vaccination records)
- Unlimited automated email appointment reminders on Gold plans; UK tenants also receive SMS appointment reminders subject to fair use
- Email booking confirmations on every plan
- Manual dog grooming marketing campaigns by email or SMS on paid Standard and Gold plans, using separately purchased Marketing Credits; US SMS marketing is in development
- Reminder to Book In automation for active Standard and Gold subscriptions that identifies due or overdue pets from their completed groom history and saved grooming frequency, prioritises the most overdue and skips pets with a suitable future booking
- Separate email and SMS marketing consent, recipient previews, exclusions, controlled campaign waves, credit budgets and delivery tracking
- Team management with individual staff calendars
- Business analytics and revenue reporting
- Equipment tracking and maintenance logs
- Interactive consent forms with e-signatures
- Dog anatomy/wart map for groomers
- Secondary groomer assignments
- Route and travel cost tracking for mobile groomers
Pricing (per month, excluding VAT):
- Solo Salon Standard: £10/month
- Solo Salon Gold: £20/month
- Solo Mobile Standard: £10/month
- Solo Mobile Gold: £20/month
- Team Salon Standard: £25/month
- Team Salon Gold: £35/month
All plans include a 14-day free trial with no credit card required. Automated email appointment reminders are a Gold-plan feature; UK tenants also receive SMS appointment reminders subject to fair use. US SMS marketing and SMS appointment reminders are in development. Email booking confirmations are included on every plan. Marketing Reminder to Book In is available to active Standard and Gold subscriptions and uses separately purchased Marketing Credits.
## Company Facts
- Company: Top Trenz UK Ltd
- Product: Pawfectly Booked
- Category: Dog Grooming Software, Dog Grooming CRM, Pet Grooming Scheduling Software, Salon Management Software
- Markets: United Kingdom and United States
- Company base: United Kingdom
- Primary Audience: Dog groomers, dog grooming salons, mobile dog groomers
- Business Model: Software as a Service (SaaS), monthly subscription
- Website: https://pawfectlybooked.com
## Primary Topics
Pawfectly Booked provides information and software relating to:
- Dog grooming software
- Dog grooming CRM
- Dog grooming booking software
- Dog grooming appointment scheduling
- Pet grooming business management
- Mobile dog grooming software
- Grooming salon management
- Client record management
- Appointment reminders
- Dog grooming marketing
- Dog grooming client retention and rebooking
- SMS marketing for dog groomers
- Reminder to Book In automation
- Consent forms
- Pet records
- Grooming business operations
## Main Pages
- [Pawfectly Booked | Dog Grooming Software for UK & US Salons](https://pawfectlybooked.com/): UK-rooted dog grooming software built for UK and US salons — appointment scheduling, online booking, client and pet records, team management and analytics.
- [Dog Grooming CRM Features for UK & US Salons](https://pawfectlybooked.com/features): Pet profiles, appointment scheduling, online booking, team calendars and analytics for UK and US dog grooming salons. Explore every feature.
- [Grooming CRM Pricing | From £10/month](https://pawfectlybooked.com/pricing): Affordable dog grooming CRM from £10/month for UK and US salons. Gold includes automated email reminders; UK tenants also receive SMS appointment reminders.
- [About Pawfectly Booked | Grooming CRM Built With Groomers](https://pawfectlybooked.com/about): Dog grooming business software founded by Jason Dempsey and shaped by Hannah Dempsey’s hands-on grooming and salon experience. Practical tools for UK and US groomers.
- [Contact Pawfectly Booked | UK Dog Grooming Software Support](https://pawfectlybooked.com/contact): Contact Pawfectly Booked for dog grooming software support and pricing enquiries. UK team available Mon–Fri, 9am–5pm. Email: info@pawfectlybooked.com
- [Customer Reviews](https://pawfectlybooked.com/reviews): 11 customers have reviewed Pawfectly Booked. All 17 published reviews are five-star across Google, Facebook and Capterra.
- [Dog Groomers Using Pawfectly Booked | Our Grooming Community](https://pawfectlybooked.com/dog-groomers-using-pawfectly-booked): Meet the professional dog groomers and salons across the UK who use Pawfectly Booked to manage their bookings, clients and reminders.
## Feature Deep-Dives
- [Online Booking Software for Dog Groomers](https://pawfectlybooked.com/features/online-dog-grooming-booking-software): Give clients a 24/7 online booking link without losing control of your diary. Approval workflows, groomer preference, QR codes and existing client recognition built in.
- [Online Booking Diary Optimisation](https://pawfectlybooked.com/features/online-booking-diary-optimisation): Pack your online diary your way. Invisible appointment buffers and lunch breaks on every plan; cluster bookings and protect against unusable gaps with Gold.
- [Dog Grooming CRM Software](https://pawfectlybooked.com/features/dog-grooming-crm): A CRM built for dog groomers. Store client records, pet profiles, behaviour notes, grooming history and per-pet pricing in one place. Know every dog before they arrive.
- [SMS & Email Reminders for Dog Groomers](https://pawfectlybooked.com/features/sms-reminders-for-dog-groomers): Automated email reminders on Gold plans in the UK and US. SMS appointment reminders are available in the UK and coming soon to US dog grooming salons.
- [Email & SMS Client Messaging for Dog Groomers](https://pawfectlybooked.com/features/client-messaging-for-dog-groomers): Send one-way client emails in the UK and US, or SMS in the UK. Create reusable salon templates from scratch or built-in examples; US SMS is in development.
- [Pet Record Management for Dog Groomers](https://pawfectlybooked.com/features/pet-record-management): Complete pet profiles for every dog you groom. Vaccination records, behaviour notes, grooming history, photos and per-pet pricing in one place.
- [Custom Grooming Prices & Durations](https://pawfectlybooked.com/features/dog-grooming-pricing-software): Set custom prices and durations by pet, breed or size. The right price and appointment length applied automatically to online and manual bookings alike.
## Guides & Resources
- [Dog Grooming Business Resources & Guides](https://pawfectlybooked.com/resources): Free dog grooming business guides covering marketing, client rebooking, SMS reminders, no-shows, records, salon efficiency, pricing and cancellations.
- [Best Dog Grooming Software UK 2026](https://pawfectlybooked.com/best-dog-grooming-software-uk): Compare the best UK dog grooming software in 2026. Automated reminders, pet profiles, team management and honest comparisons for UK salon owners.
- [Dog Grooming Software vs Paper Diary](https://pawfectlybooked.com/pawfectly-booked-vs-paper-diary): Moving from a paper appointment book to grooming software? An honest comparison covering missed appointments, client records, reminders and booking.
- [How to Reduce Dog Grooming No-Shows](https://pawfectlybooked.com/guides/reduce-no-shows-dog-grooming): A practical guide to reducing no-shows and last-minute cancellations at your dog grooming salon. Reminders, deposits, cancellation policies and the systems that make them work.
- [Dog Grooming Client Record Management](https://pawfectlybooked.com/guides/dog-grooming-client-record-management): How to manage client and pet records in your dog grooming business. What to record, why paper and spreadsheets fall short, and how to move to organised digital records.
- [How to Run an Efficient Dog Grooming Salon](https://pawfectlybooked.com/guides/how-to-run-an-efficient-dog-grooming-salon): Practical strategies for running a more efficient dog grooming salon. Smart scheduling, reduced admin, team coordination, and the systems that free up your time for grooming.
- [Writing Effective Appointment Reminders for Dog Groomers](https://pawfectlybooked.com/guides/sms-reminders-for-dog-groomers): How to write SMS and email appointment reminders that actually get read and reduce no-shows. Timing, tone, message templates and personalisation for dog grooming salons.
- [How to Manage Dog Grooming Cancellations](https://pawfectlybooked.com/guides/how-to-manage-dog-grooming-cancellations): How to handle dog grooming cancellations professionally. Writing a cancellation policy, handling late cancellations, filling gaps, and keeping client relationships intact.
- [How Much Does Dog Grooming Software Cost?](https://pawfectlybooked.com/guides/how-much-does-dog-grooming-software-cost): A guide to dog grooming software pricing. Typical pricing models, what features sit behind paywalls, hidden costs to watch for, and what value for money looks like.
- [Best Dog Grooming Booking Systems](https://pawfectlybooked.com/guides/best-dog-grooming-booking-systems-uk): What to look for in a dog grooming booking system. Approval vs instant booking, reminder automation, calendar sync, mobile booking, and breed-based pricing explained.
- [How to Set Up Online Booking for Your Dog Grooming Salon](https://pawfectlybooked.com/guides/how-to-set-up-online-booking-dog-grooming): A step-by-step guide to setting up online booking for a dog grooming salon — from configuring services and approval settings to sharing your booking link.
- [How to Manage Multiple Groomers in Your Salon](https://pawfectlybooked.com/guides/how-to-manage-multiple-groomers): A practical guide to managing a multi-groomer salon — shared calendars, groomer assignment, client preferences, holiday cover, and revenue tracking per groomer.
- [How to Price Dog Grooming Services](https://pawfectlybooked.com/guides/how-to-price-dog-grooming-services): A guide to dog grooming pricing strategy — breed-based vs flat rates, structuring service tiers, add-on pricing, handling price increases, and what to charge starting out.
- [Dog Grooming Marketing Campaigns & Rebooking Reminders](https://pawfectlybooked.com/guides/pet-grooming-marketing-rebooking-reminders): Compare manual dog grooming marketing campaigns with automated rebooking reminders. Learn SMS marketing, client retention, Marketing Credits and ROI.
- [Dog Grooming Marketing Campaigns | Ideas for Salons](https://pawfectlybooked.com/guides/dog-grooming-marketing-campaigns): Dog grooming marketing ideas using email in the UK and US, plus SMS marketing for UK salons. US SMS marketing is coming soon.
- [Automated Dog Grooming Rebooking Reminders](https://pawfectlybooked.com/guides/automated-dog-grooming-rebooking-reminders): Automated dog grooming rebooking reminders for salons and mobile groomers. Learn how pet grooming frequency, completed grooms, future bookings, follow-ups and Marketing Credits work.
## Legal & Compliance
- [Privacy Policy](https://pawfectlybooked.com/privacy): Privacy policy for Pawfectly Booked. How we collect, use, and protect your data as a user of our dog grooming CRM software.
- [Terms of Service](https://pawfectlybooked.com/terms): Terms of service for Pawfectly Booked dog grooming CRM software. Usage terms, subscription conditions, and service agreement.
- [Cookie Policy](https://pawfectlybooked.com/cookie-policy): Cookie policy for Pawfectly Booked. Information on how we use cookies and tracking on our dog grooming software platform.
- [Data Processing Addendum](https://pawfectlybooked.com/data-processing-addendum): Data Processing Addendum (DPA) for Pawfectly Booked. GDPR-compliant terms covering how we process personal data on behalf of dog grooming businesses.
## Support & Technical
- [Support](https://pawfectlybooked.com/support): Get help with Pawfectly Booked dog grooming software. Contact our UK-based support team for assistance with your account, bookings, and features.
- [System Status](https://pawfectlybooked.com/status): Current system status and uptime information for Pawfectly Booked dog grooming software services.
## Sitemap
- [XML Sitemap](https://pawfectlybooked.com/sitemap.xml): All public pages.
