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Sitemap: https://gtm.ai/sitemap.xml

# AI Agents & LLMs
# Machine-readable documentation index: https://gtm.ai/llms.txt
# Full content dump: https://gtm.ai/llms-full.txt
# Audience discovery API (JSON index + per-audience markdown): https://gtm.ai/api/audiences/index.json
# Data-set discovery API (JSON index + per-data-set markdown): https://gtm.ai/api/data-sets/index.json

# GTM AI

> The Context Graph for your GTM AI
> Build with ZoomInfo company, contact, and signal data through one API. Context Agents combine it with your CRM and conversations to guide the next action.

Full content dump available at: https://gtm.ai/llms-full.txt

## Documentation

- [Overview](https://gtm.ai/content/docs/index.md): Connect ZoomInfo to your AI assistant, coding agent, terminal, or own code. Pick a path, sign in or start free, and get your first account briefing.
- [GTM CLI](https://gtm.ai/content/docs/cli/index.md): Query ZoomInfo's go-to-market data from your terminal. Install the GTM CLI, authenticate over OAuth, and pipe companies, contacts, intent, and research into your shell as JSON, CSV, or a table.
- [ZoomInfo MCP](https://gtm.ai/content/docs/mcp/index.md): Connect any MCP-compatible AI tool to ZoomInfo's B2B intelligence: 100M+ companies, 500M+ contacts, signals, and first-party context.
- [Clients](https://gtm.ai/content/docs/mcp/clients/index.md): Setup guides for connecting ZoomInfo MCP to Claude, Claude Code, Claude Cowork, ChatGPT, Codex, Cursor, Microsoft Copilot, Amazon Quick, Gemini Enterprise, Gemini Spark, Perplexity, Slack, and custom-built AI tools.
- [Tools](https://gtm.ai/content/docs/mcp/tools/index.md): All ZoomInfo MCP tools: what they do, when they're used, and what credits they consume.
- [GTM CLI Command Reference](https://gtm.ai/content/docs/cli/commands.md): Every GTM CLI command: lookup, companies, contacts, intent, scoops, news, gtm-context, research, feedback, and raw. Plus help, output formats, field projection, credit costs per command, and common shell workflows.
- [Glossary](https://gtm.ai/content/docs/glossary.md): Plain definitions of the terms used across the GTM.AI docs: credits, Context Agents, audiences, signals, and ZoomInfo packages.
- [Amazon Quick](https://gtm.ai/content/docs/mcp/clients/amazon-quick.md): How to connect ZoomInfo to Amazon Quick using the native ZoomInfo action connector, then publish it to your organization.
- [ChatGPT](https://gtm.ai/content/docs/mcp/clients/chatgpt.md): How to connect ZoomInfo MCP to ChatGPT via the app marketplace. Works on all tiers, including free plans.
- [Claude](https://gtm.ai/content/docs/mcp/clients/claude.md): Step-by-step setup for connecting ZoomInfo MCP to Claude Desktop via the connector marketplace.
- [Claude Code](https://gtm.ai/content/docs/mcp/clients/claude-code.md): How to connect ZoomInfo MCP to Claude Code: install the ZoomInfo plugin for the hosted server plus our GTM skills, then authenticate over OAuth.
- [Claude Cowork](https://gtm.ai/content/docs/mcp/clients/claude-cowork.md): How to connect ZoomInfo MCP to Claude Cowork: install the ZoomInfo plugin to bring the hosted server plus our GTM skills into Anthropic's knowledge-work agent.
- [Codex](https://gtm.ai/content/docs/mcp/clients/codex.md): How to connect ZoomInfo MCP to OpenAI Codex: install the ZoomInfo plugin for the hosted server plus our GTM skills, or add it manually as a Custom MCP entry.
- [Cursor](https://gtm.ai/content/docs/mcp/clients/cursor.md): How to connect ZoomInfo MCP to Cursor using the mcp-remote bridge, which handles the browser OAuth sign-in and exposes ZoomInfo to Cursor's Agent.
- [Add ZoomInfo as a Custom Connector](https://gtm.ai/content/docs/mcp/clients/custom.md): The settings to use when a third-party app asks you to add a custom MCP server: ZoomInfo's server URL, Streamable HTTP transport, and OAuth sign-in. Plus the manual OAuth fallback.
- [Gemini Enterprise](https://gtm.ai/content/docs/mcp/clients/gemini-enterprise.md): How to connect ZoomInfo to Gemini Enterprise by creating a ZoomInfo data store with Google-managed OAuth, then linking it to an app.
- [Gemini Spark](https://gtm.ai/content/docs/mcp/clients/gemini-spark.md): How to connect ZoomInfo MCP to Gemini Spark as a custom app: paste the server URL into Connected Apps and sign in with OAuth.
- [Microsoft Copilot](https://gtm.ai/content/docs/mcp/clients/microsoft-copilot.md): How to connect ZoomInfo MCP to Microsoft Copilot via the Copilot Studio marketplace.
- [Perplexity](https://gtm.ai/content/docs/mcp/clients/perplexity.md): How to connect ZoomInfo MCP to Perplexity using its native connector for paid plans.
- [Slack](https://gtm.ai/content/docs/mcp/clients/slack.md): How to connect ZoomInfo MCP to Slack: install the ZoomInfo app from your ZoomInfo integration settings, then enable ZoomInfo MCP in Slack AI.
- [Credits & Billing](https://gtm.ai/content/docs/mcp/credits.md): What each ZoomInfo MCP call costs in data credits and AI credits, when re-enriching a record is free, and how admins set limits.
- [FAQ & Troubleshooting](https://gtm.ai/content/docs/mcp/faq.md): Common questions about ZoomInfo MCP and steps to resolve authentication, credit, and compatibility issues.
- [Quickstart](https://gtm.ai/content/docs/mcp/getting-started.md): Connect ZoomInfo to your AI app over MCP: what you need, which client to pick, and how to run your first account briefing.
- [Security & Data](https://gtm.ai/content/docs/mcp/security.md): How sign-in works for ZoomInfo MCP, what ZoomInfo and your AI provider can see, and how admins control access.
- [Account Research](https://gtm.ai/content/docs/mcp/tools/account-research.md): Comprehensive intelligence briefing on a company, blending ZoomInfo third-party data with your CRM and conversation history. Consumes AI credits proportional to work done.
- [Audience Analysis](https://gtm.ai/content/docs/mcp/tools/audience-analysis.md): Ask questions about an audience in plain language. Get counts, breakdowns, and rankings over structured columns, and classify or summarize free-text columns. Consumes AI credits.
- [Browse Audiences](https://gtm.ai/content/docs/mcp/tools/browse-audiences.md): List and search your audiences by name, type, or creator. Read-only and free.
- [Browse Engagements](https://gtm.ai/content/docs/mcp/tools/browse-engagements.md): Build a timeline of your meetings and emails with external contacts and accounts. Free to use.
- [Contact Research](https://gtm.ai/content/docs/mcp/tools/contact-research.md): Comprehensive intelligence briefing on an individual contact, blending ZoomInfo data with CRM and conversation history. Consumes AI credits proportional to work done.
- [Conversation Intelligence](https://gtm.ai/content/docs/mcp/tools/conversation-intelligence.md): Ask what was said, agreed, or pushed back on across your calls, meetings, and emails. Returns a synthesized answer with citations. Consumes AI credits proportional to work done.
- [Enrich Companies](https://gtm.ai/content/docs/mcp/tools/enrich-companies.md): Retrieve full firmographic detail for up to 10 companies per call. Consumes one data credit per new record.
- [Enrich Company Signals](https://gtm.ai/content/docs/mcp/tools/enrich-company-signals.md): Fetch intent, news, and scoops for up to 10 companies in a single call. Consumes data credits.
- [Enrich Contacts](https://gtm.ai/content/docs/mcp/tools/enrich-contacts.md): Retrieve full contact detail (email, phone, title, seniority) for up to 10 contacts per call. Consumes one data credit per new record.
- [Enrich Intent](https://gtm.ai/content/docs/mcp/tools/enrich-intent.md): Superseded by Enrich Company Signals, which returns intent, news, and scoops for up to 10 companies in one call.
- [Enrich News](https://gtm.ai/content/docs/mcp/tools/enrich-news.md): Superseded by Enrich Company Signals, which returns news, intent, and scoops for up to 10 companies in one call.
- [Enrich Scoops](https://gtm.ai/content/docs/mcp/tools/enrich-scoops.md): Superseded by Enrich Company Signals, which returns scoops, intent, and news for up to 10 companies in one call.
- [Find Recommended Contacts](https://gtm.ai/content/docs/mcp/tools/find-recommended-contacts.md): Returns AI-ranked contact recommendations at a given account, personalized to your ZoomInfo activity and CRM win patterns. Free to use.
- [Find Similar Companies](https://gtm.ai/content/docs/mcp/tools/find-similar-companies.md): Given a company, returns a list of similar companies matching the same firmographic profile. Free to use.
- [Find Similar Contacts](https://gtm.ai/content/docs/mcp/tools/find-similar-contacts.md): Given a contact, returns contacts with a similar professional profile (title, function, seniority, and industry). Free to use.
- [Get Audience](https://gtm.ai/content/docs/mcp/tools/get-audience.md): Fetch one audience's column structure and an optional preview of its rows. Read-only and free.
- [GTM Context](https://gtm.ai/content/docs/mcp/tools/gtm-context.md): Returns the authenticated user's role plus the GTM context their AI needs about the organization: offerings, buyer personas, ICP segments, and competitors. Free to use.
- [Lookup](https://gtm.ai/content/docs/mcp/tools/lookup.md): Returns valid filter values for use in Search and Enrich calls: industries, regions, job functions, and more.
- [Manage Audience Columns](https://gtm.ai/content/docs/mcp/tools/manage-audience-columns.md): Define columns on an audience, including AI research columns. Defining is free; enrichment runs in ZoomInfo.
- [Manage Audience Rows](https://gtm.ai/content/docs/mcp/tools/manage-audience-rows.md): Load records into an audience and set or correct cell values. Synchronous, up to 50 rows per call. Data credits on matched rows only.
- [Search Companies](https://gtm.ai/content/docs/mcp/tools/search-companies.md): Find companies matching firmographic criteria. Returns a ranked list with basic company data. Free to call.
- [Search Contacts](https://gtm.ai/content/docs/mcp/tools/search-contacts.md): Find contacts matching role, seniority, company, or signal criteria. Returns a ranked list. Free to call.
- [Search Intent](https://gtm.ai/content/docs/mcp/tools/search-intent.md): Discover companies exhibiting buyer intent signals across ZoomInfo's database. Free to use.
- [Search Scoops](https://gtm.ai/content/docs/mcp/tools/search-scoops.md): Discover companies based on real-world business events surfaced by ZoomInfo's research team. Free to use.
- [Update GTM Context](https://gtm.ai/content/docs/mcp/tools/update-gtm-context.md): Write changes to the GTM context your AI uses about your organization. Synthesizes unstructured content into structured offerings, personas, segments, and competitors, or makes direct edits to existing records. Free.
- [Upsert Audience](https://gtm.ai/content/docs/mcp/tools/upsert-audience.md): Create an audience or update its name, folder, description, and notes. Free to call; ingesting records consumes data credits.

## Guides

- [Building Audiences: MCP and API](https://gtm.ai/content/guides/gtm-studio-audiences-api.md): Build ZoomInfo audiences two ways: conversationally through the MCP tools, or programmatically through the REST API. Covers the data model, worked examples on both paths, credits, and failure modes.
- [CLI, MCP, or API: Choosing How to Connect ZoomInfo to Your Stack](https://gtm.ai/content/guides/cli-mcp-or-api-zoominfo.md): ZoomInfo exposes the same data three ways through one backend. The CLI runs in your shell, MCP puts the data inside an AI tool, and the API puts it inside code you write. What each one is, what the benchmark data says about cost and tokens, and how to choose.
- [Connect Customer Context](https://gtm.ai/content/guides/connect-customer-context.md): Bring CRM history, customer conversations, and business context into your agent's first account briefing.
- [Getting Started with the GTM CLI](https://gtm.ai/content/guides/gtm-ai-cli-getting-started.md): Query ZoomInfo's go-to-market data from your terminal. Install the GTM CLI, sign in with one browser command, and pipe companies, contacts, intent, and research into jq, CSV, or your data pipeline. Plus when to reach for the CLI over MCP or the API.
- [GTM AI Context Starts with a Data Foundation](https://gtm.ai/content/guides/gtm-ai-context-starts-with-a-data-foundation.md): Context graphs are having a moment, but most GTM AI is still expensive autocomplete. The reason is the data underneath: 18 Cisco records, three spellings of the same buyer, and no record of why any deal moved. What it takes to fix the foundation, and what a real GTM context graph stores.
- [GTM Bench v1: Specialist Retrieval vs. Web Research](https://gtm.ai/content/guides/gtm-bench-v1.md): Measuring how much a structured data tool helps an AI agent on B2B research tasks.
- [How to Add ZoomInfo to Codex](https://gtm.ai/content/guides/how-to-connect-to-zoominfo-mcp-in-codex.md): Install the ZoomInfo plugin in OpenAI Codex to get the hosted MCP server plus our GTM skills in one step, or wire it up manually with a Custom MCP entry.
- [How to Build Company & Contact Lists Inside Claude with ZoomInfo's MCP](https://gtm.ai/content/guides/how-to-audience-building-in-claude.md): The complete guide to building company and contact lists using ZoomInfo's MCP integration inside Claude. Covers searches, intent signals, enrichment, and multi-step research workflows.
- [How to Build Your Own App on the ZoomInfo MCP](https://gtm.ai/content/guides/how-to-build-a-custom-mcp-app.md): Build a custom agent or integration on ZoomInfo's hosted MCP server: register an app for credentials, authenticate, connect a client, and call the tools. Covers app creation in the Developer Portal or the ZoomInfo app's API/MCP tab.
- [How to Connect ZoomInfo to Claude Code](https://gtm.ai/content/guides/how-to-connect-to-zoominfo-mcp-in-claude-code.md): Install the ZoomInfo plugin in Claude Code to get the hosted MCP server plus our GTM skills in one command, then authenticate over OAuth. Or add just the MCP server by hand.
- [How to Connect ZoomInfo to Claude Using MCP](https://gtm.ai/content/guides/how-to-connect-to-zoominfo-mcp-in-claude.md): Step-by-step setup guide for connecting ZoomInfo's MCP integration to Claude. Covers authentication, verification, and troubleshooting.
- [MCP or API: Choosing How to Connect ZoomInfo to Your Stack](https://gtm.ai/content/guides/mcp-vs-api-zoominfo-integration.md): ZoomInfo exposes the same data through a hosted MCP server and a REST API. MCP puts that data inside an AI tool a person is already using. The API puts it inside code you write. How to choose, what each costs, and why most teams run both.
- [Model Choice for GTM AI: What Actually Matters](https://gtm.ai/content/guides/model-choice-for-gtm-ai.md): A research-backed guide to AI model selection for go-to-market teams. Covers the latest frontier models, benchmark data, the commoditization thesis, and a practical framework for choosing the right model for each GTM workflow.
- [The GTM Laws of Physics](https://gtm.ai/content/guides/the-gtm-laws-of-physics.md): A hierarchy that determines why some AI-powered GTM teams produce extraordinary results while others generate expensive noise. Context > Timing > Targeting > Content.
- [Tokens and Context: The GTM AI Mental Model](https://gtm.ai/content/guides/tokens-and-context-for-gtm-ai.md): How to think about token usage, context windows, and context quality for go-to-market AI. Includes research-backed guidance on context rot, cost economics, and how to architect AI workflows that actually work in production.
- [User Sign-In vs Service Account: Choosing How Your App Authenticates to ZoomInfo](https://gtm.ai/content/guides/oauth-vs-client-credentials-zoominfo-mcp.md): ZoomInfo's MCP server supports two ways to authenticate. User-level OAuth reaches each person's own context; Client Credentials runs as a single service identity. When to use each, with the tradeoffs.

## Marketplace

### Audience

- [2026 CNBC Disruptor 50 Companies](https://gtm.ai/content/marketplace/cnbc-disruptor-50-2026.md): The 50 fastest-growing venture-backed companies on CNBC's 2026 Disruptor 50 list — pre-mapped to ZoomInfo Company IDs for instant account research.
- [Accounting Professionals Who Recently Changed Roles](https://gtm.ai/content/marketplace/accounting-professionals-who-recently-changed-roles.md): 145,000+ Accounting professionals who recently changed roles — new responsibilities and vendor evaluation cycles.
- [Active Companies in the United States](https://gtm.ai/content/marketplace/active-companies-in-the-united-states.md): Active US-based companies — the full active addressable market for US-focused GTM.
- [Agriculture & Farming Fleets](https://gtm.ai/content/marketplace/agriculture-and-farming-fleets.md): 50K+ agriculture and farming fleet locations with vehicle counts, weight class breakdowns, and fuel type data
- [AI/ML Professionals Who Recently Changed Roles](https://gtm.ai/content/marketplace/aiml-professionals-who-recently-changed-roles.md): 28,000+ AI/ML professionals who recently changed roles — new responsibilities and vendor evaluation cycles.
- [All Active UCC Filings in the US](https://gtm.ai/content/marketplace/all-active-ucc-filings-in-the-us.md): 40M+ active UCC lien filings with creditor-debtor relationships, collateral types, and filing dates across 47 states
- [All Auto Dealerships in the US](https://gtm.ai/content/marketplace/all-auto-dealerships-in-the-us.md): 60K+ auto dealerships across the United States — franchised, independent, and direct dealers with OEM brand affiliations and inventory type
- [All Licensed Insurance Producers in the US](https://gtm.ai/content/marketplace/all-licensed-insurance-producers-in-the-us.md): 2.6M+ licensed insurance producer records with NPN numbers, carrier appointments, licensing data, and verified contact information
- [All Managed Security Service Providers (MSSPs)](https://gtm.ai/content/marketplace/all-managed-security-service-providers.md): 8K+ managed security service providers globally — companies specializing in outsourced cybersecurity monitoring, detection, and response
- [All Managed Service Providers (MSPs)](https://gtm.ai/content/marketplace/all-managed-service-providers.md): 40K+ managed service providers globally — IT companies delivering outsourced infrastructure, network, and endpoint management services
- [All US Franchise Locations](https://gtm.ai/content/marketplace/all-us-franchise-locations.md): 518K+ active franchise locations with franchisor hierarchy, owner contacts, and location-level business data
- [Auto Dealer Groups](https://gtm.ai/content/marketplace/auto-dealer-groups.md): 5,000+ auto dealer groups in the US — multi-rooftop organizations operating franchised and independent dealerships across brands and locations
- [Auto Dealerships in California](https://gtm.ai/content/marketplace/auto-dealerships-in-california.md): 6,000+ auto dealerships in California — the largest state dealer market with strict emissions standards and EV adoption
- [Auto Dealerships in Florida](https://gtm.ai/content/marketplace/auto-dealerships-in-florida.md): 4,500+ auto dealerships in Florida — a top-5 state dealer market driven by population growth and year-round demand
- [Auto Dealerships in New York](https://gtm.ai/content/marketplace/auto-dealerships-in-new-york.md): 3,000+ auto dealerships in New York — a high-value state market with dense metro, suburban, and upstate dealer networks
- [Auto Dealerships in Texas](https://gtm.ai/content/marketplace/auto-dealerships-in-texas.md): 5,000+ auto dealerships in Texas — the second-largest state dealer market with strong truck and SUV demand
- [Auto Dealerships in the Midwest](https://gtm.ai/content/marketplace/auto-dealerships-in-the-midwest.md): 10,000+ auto dealerships across the Midwest — Illinois, Ohio, Michigan, Indiana, and Wisconsin
- [Auto Dealerships in the Southeast](https://gtm.ai/content/marketplace/auto-dealerships-in-the-southeast.md): 12,000+ auto dealerships across the Southeast — Florida, Georgia, North Carolina, South Carolina, and Tennessee
- [Automotive Service Franchise Locations](https://gtm.ai/content/marketplace/automotive-service-franchise-locations.md): 10K+ automotive service franchise locations including oil change, collision repair, tire