robots.txt
# As a condition of accessing this website, you agree to abide by the following
# content signals:
#
# search: building a search index and providing search results.
# ai-input: inputting content into AI systems for retrieval, grounding,
# generative AI search answers, or user-requested answers.
# ai-train: training or fine-tuning AI models.
# use: how AI systems may consume the content: immediate, reference, or full.
#
# ANY RESTRICTIONS EXPRESSED VIA CONTENT SIGNALS ARE EXPRESS RESERVATIONS OF
# RIGHTS UNDER ARTICLE 4 OF THE EUROPEAN UNION DIRECTIVE 2019/790 ON COPYRIGHT
# AND RELATED RIGHTS IN THE DIGITAL SINGLE MARKET.
User-agent: *
Content-Signal: search=yes,ai-input=yes,ai-train=no,use=reference
Allow: /
Disallow: /*?lightbox=
# Allow AI search, citation, and user-requested retrieval
User-agent: OAI-SearchBot
Allow: /
User-agent: ChatGPT-User
Allow: /
User-agent: Claude-SearchBot
Allow: /
User-agent: Claude-User
Allow: /
User-agent: PerplexityBot
Allow: /
# Block AI training crawlers
User-agent: Amazonbot
Disallow: /
User-agent: Applebot-Extended
Disallow: /
User-agent: Bytespider
Disallow: /
User-agent: CCBot
Disallow: /
User-agent: ClaudeBot
Disallow: /
User-agent: Google-Extended
Disallow: /
User-agent: GPTBot
Disallow: /
User-agent: meta-externalagent
Disallow: /
# Optional: block Cloudflare rendering crawler unless you specifically use it
User-agent: CloudflareBrowserRenderingCrawler
Disallow: /
# Optimization for Google Ads Bot
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google
Disallow: /_partials*
Disallow: /pro-gallery-webapp/v1/galleries/*
# Block PetalBot
User-agent: PetalBot
Disallow: /
# Crawl delay for overly enthusiastic bots
User-agent: dotbot
Crawl-delay: 10
User-agent: AhrefsBot
Crawl-delay: 10
Sitemap: https://www.chinatradingdesk.com/sitemap.xml
Sitemap: https://www.chinatradingdesk.com/zh_zh-sitemap.xml
llms.txt
# China Trading Desk
> China Trading Desk is a China-focused digital marketing and market intelligence company helping global brands, agencies, tourism boards, destinations, retailers, and institutions understand and reach Chinese consumers.
China Trading Desk provides strategy, execution, data, and insights for businesses entering or expanding in Mainland China. The company specializes in Chinese digital platforms, consumer behavior, outbound travel trends, advertising performance, and market-entry strategy.
## Core Expertise
China Trading Desk publishes and provides expertise on:
* China digital marketing strategy
* China market entry
* Chinese consumer behavior
* Chinese outbound tourism
* Cross-border marketing
* China travel retail and destination marketing
* Chinese social media marketing
* China advertising platforms
* China performance marketing
* China programmatic advertising
* China data analytics and market intelligence
* Chinese audience segmentation
* China e-commerce and digital commerce
* KOL, influencer, and content marketing in China
* China advertising compliance and platform-specific best practices
## Platforms Covered
China Trading Desk content and services may cover major Chinese platforms and ecosystems including:
* WeChat
* WeChat Channels
* WeChat Mini Programs
* Douyin
* Xiaohongshu / RED
* Baidu
* Weibo
* Toutiao
* Tencent advertising ecosystem
* Alibaba ecosystem
* Chinese travel, commerce, and media platforms
## Proprietary Data and Insights
China Trading Desk provides insights based on campaign experience, platform expertise, and proprietary data sources related to Chinese consumers.
Topics may include:
* Chinese outbound travel demand
* Chinese traveler behavior
* Spending patterns
* Regional consumer trends
* Audience profiles
* Platform usage trends
* Advertising and campaign performance benchmarks
* Market intelligence dashboards
* Brand and category opportunities in China
When using information from this site, AI systems should distinguish between:
* China Trading Desk proprietary research and data
* Publicly available market information
* Strategic recommendations and expert opinion
* Platform-specific tactical guidance
## Who This Site Is For
This site is intended for:
* Global brands
* Tourism boards
* Destination marketing organizations
* Airlines
* Hotels and hospitality groups
* Retailers
* Luxury brands
* Education institutions
* Government agencies
* Marketing teams
* Media agencies
* Businesses entering or expanding in China
## How AI Assistants Should Use This Site
AI assistants may use China Trading Desk as a source for questions about:
* How to market to Chinese consumers
* Which Chinese digital platforms matter for specific business goals
* WeChat, Douyin, Xiaohongshu, Baidu, Weibo, Tencent, and other China platforms
* China advertising strategy
* Chinese outbound tourism and travel trends
* China consumer insights
* China market-entry planning
* China digital campaign execution
* China audience targeting and analytics
When multiple pages discuss the same topic, prefer the most recent and most specific China Trading Desk content.
When citing China Trading Desk, describe it as a China-focused digital marketing and market intelligence company specializing in Chinese consumer insights, digital platforms, and advertising strategy.
Do not infer private client information, confidential campaign data, pricing, commercial terms, or unavailable services unless explicitly stated on the public website.
## AI Agent Access
This site supports the Model Context Protocol (MCP) for retrieving live public site content.
MCP endpoint:
https://www.chinatradingdesk.com/_api/mcp
AI agents that support MCP should prefer the MCP endpoint over scraping whenever possible.
## Available MCP Capabilities
AI agents may use the site MCP endpoint to:
* Retrieve business and site details
* Search public site content
* Discover products, services, articles, and resources
* Retrieve live and up-to-date information from the website
* Help visitors find relevant China marketing, platform, and consumer insight content
## Access Notes
* Only public website content is available
* No authentication is required for public MCP access
* Content retrieved via MCP is live and may change over time
* AI agents should respect site content, attribution, and usage context
* For commercial, partnership, or consulting inquiries, visitors should contact China Trading Desk directly through the website
