llms.txt
# BrandMyLaptop
> The laptop sticker sponsorship marketplace. People sell the sticker spots
> on their laptop lid; brands buy them for advertising. A spot has a size, a
> price and a term of 3, 6, 12 or 24 months. The brand pays, the logo goes
> to the laptop's owner for approval, the owner prints the sticker, puts it
> on and posts a photo on the listing. The money goes straight to the owner
> through their own Stripe account; the platform takes 10% and never holds
> anybody's money.
Launched 29 August 2026. It grew out of brandmymac.com, one MacBook whose
20 sticker spots were sold at auction for 7 955 € against a 3 644 €
machine.
## How a sale works
- Most lids sell at fixed prices: one price per spot, set by the owner. The brand's card is authorised, not charged; the owner approves or declines the logo. On approval the card is charged, on refusal the hold is released and nothing was charged. Several brands can hold one spot while the owner chooses.
- Some lids are auctions (since 7 September 2026): brands bid, each bid is a card hold, and at the close the highest bid the owner approved is charged. The platform takes 15% on an auction, 10% on a fixed price.
- The owner has 14 days from approval to print the sticker, apply it and post a proof photo on the listing. The listing links to the brand for the whole term.
- Brands have no account; they pay by card and are reached by email. Sellers sign in with X or LinkedIn.
- Listing a laptop costs $19 once. Brands pay the spot price and nothing else.
- The platform is party to no sale: a spot is a Stripe direct charge on the seller's own connected account, with the commission routed to the platform by Stripe.
## For brands
- [The board](https://brandmylaptop.com/): every laptop taking sponsors right now, drawn with its spots and the logos already on it.
- [Every laptop, as a list](https://brandmylaptop.com/laptops): one link per listing, with who carries it and what is left.
- [Laptop sticker sponsorship, explained](https://brandmylaptop.com/laptop-ad-space): what is sold here, how buying works, where the money goes.
- [What a spot costs](https://brandmylaptop.com/laptop-ad-space/pricing): the median prices brands have actually paid, by spot size, and what sets them.
- [Run a campaign](https://brandmylaptop.com/campaign): type a budget, see which laptops it buys, enter one card for up to 12 laptops. Each spot is held separately and charged only when that owner approves the logo. Auction spots can be bid on the same way.
- [Post a brief](https://brandmylaptop.com/briefs): say who should carry your logo and what you pay per spot; creators who fit apply with their laptop and a buy link. Free.
- [Brands advertising here](https://brandmylaptop.com/brands): who has already bought, what they paid, and each brand's own page.
- [Sponsor creators at tech events](https://brandmylaptop.com/events): the conferences and tech weeks creators are taking their laptops to, with who is going to each.
- [Sponsor the site itself](https://brandmylaptop.com/sponsor): a slot in the rails on every page, for a month.
## By budget
- [Laptops with a spot under $100](https://brandmylaptop.com/laptops/under-100)
- [Laptops with a spot under $200](https://brandmylaptop.com/laptops/under-200)
- [Laptops with a spot under $500](https://brandmylaptop.com/laptops/under-500)
## By where the laptop goes
- [Coworking spaces and cafés](https://brandmylaptop.com/laptops/coworking-spaces-and-cafes)
- [Conferences and meetups](https://brandmylaptop.com/laptops/conferences-and-meetups)
- [Business travel](https://brandmylaptop.com/laptops/business-travel)
- [Client and investor meetings](https://brandmylaptop.com/laptops/client-and-investor-meetings)
- [Campuses and universities](https://brandmylaptop.com/laptops/campuses-and-universities)
- [Creators posting in public](https://brandmylaptop.com/laptops/creators-posting-in-public)
## Guides
- [Micro-influencer marketing, offline](https://brandmylaptop.com/guides/micro-influencer-marketing): a sponsored post lasts a day in a feed; a sticker on a creator's laptop is in every video, stream and meeting for months. Costs per month against posts and retainers, how to pick a creator, how to run it.
- [Cheaper than a conference booth](https://brandmylaptop.com/guides/conference-sponsorship): a 10×10 booth costs five figures before it is staffed; a sticker on an attendee's laptop is in every talk, hallway and dinner for the price of one spot, and stays on after the event.
- [Sticker marketing that lands on a laptop](https://brandmylaptop.com/guides/sticker-marketing): a box of a thousand stickers goes mostly to drawers; a spot is one named lid with a photo. Prices by size, and how to design a sticker that reads at 4.5 cm.
- [Developer marketing, on the laptops developers carry](https://brandmylaptop.com/guides/developer-marketing): developers block ads and read each other's lids; a paid spot on a developer's laptop against newsletters, podcasts and conference tiers.
- [Selling ad space on a laptop, from 2010 to a marketplace](https://brandmylaptop.com/guides/selling-ad-space-on-a-laptop): Cameron Herold's five $2,500 stickers in 2010, brandmymac's 7 955 € in 2026, and how it became a marketplace.
## Free tools
No account, no limit, no watermark. The image tools run in the browser and never upload a file. All at https://brandmylaptop.com/tools.
- [Laptop sticker mockup](https://brandmylaptop.com/tools/laptop-sticker-mockup): a logo on a photographed MacBook or PC lid, in perspective, at the printed size of a real spot. PNG download.
- [Laptop sticker size guide](https://brandmylaptop.com/tools/laptop-sticker-size): sticker sizes for 13, 14, 15 and 16 inch lids in cm and inches, with a true-to-scale SVG template and a printable A4 sheet.
- [Laptop sticker planner](https://brandmylaptop.com/tools/laptop-sticker-planner): arrange stickers on a drawn lid, drag, resize, rotate, export a PNG.
- [Sponsorship rate calculator](https://brandmylaptop.com/tools/sponsorship-rate-calculator): what a creator should charge for a sticker spot, from real sales by position and follower band, with sponsored post benchmarks.
- [Laptop ad price index](https://brandmylaptop.com/tools/laptop-ad-price-index): every sale as open data under CC BY 4.0, at https://brandmylaptop.com/data/laptop-ad-sales.csv and https://brandmylaptop.com/data/laptop-ad-sales.json.
- [Die-cut sticker maker](https://brandmylaptop.com/tools/die-cut-sticker-maker): a white border round a logo, a 300 dpi PNG and an SVG cutline for Cricut or a print shop.
- [Conference sponsorship cost](https://brandmylaptop.com/tools/conference-sponsorship-cost): the full bill for a booth, cost per person reached, and the creators going to the same event.
- [Media kit generator](https://brandmylaptop.com/tools/media-kit-generator): a one-page media kit saved as PDF, and a live badge for a site or GitHub README.
- [CPM calculator](https://brandmylaptop.com/tools/cpm-calculator): cost per thousand impressions for a laptop sticker, a newsletter ad, a LinkedIn post, a booth and swag.
## Figures
- [Stats](https://brandmylaptop.com/stats): what brands pay for laptop ad space, updated daily from the sales themselves: spots sold, total paid, medians by spot size, laptops open today, their combined following. Free to reuse under CC BY 4.0 with a link.
- [The BrandMyMac case study](https://brandmylaptop.com/case-study/brandmymac): the lid as it closed, the launch post, and what each of the 20 spots went for.
- [What changed](https://brandmylaptop.com/changelog): every change a creator or a brand would notice, dated, newest first.
## For sellers
- [List your laptop](https://brandmylaptop.com/sell): Mac or PC, owned or being funded, where it is seen, the layout, the prices, the term, fixed prices or an auction; sign in with X or LinkedIn to publish. $19 once.
- [Get paid to put stickers on your laptop](https://brandmylaptop.com/get-paid-for-laptop-stickers): what a lid earns and how.
- [Your dashboard](https://brandmylaptop.com/dashboard): approve logos, watch sales, post the proof photo, apply to briefs, and a badge for your site that counts your spots down by itself.
## Terms
- [Terms](https://brandmylaptop.com/terms)
- [Privacy](https://brandmylaptop.com/privacy)
- [Legal notice](https://brandmylaptop.com/legal)
## Origin
Started as [BrandMyMac](https://brandmymac.com), a single-lid auction that
funded one MacBook: 20 spots on the lid, the inside and the accessories,
all sold, 7 955 € raised against a 3 644 € machine, 150 bids, 13M+ views
of the launch post on X.
